Staging an Open House


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What is the Global Open House Weekend?
This event is a weekend when REALTORS® and agents from around the world are invited to hold open houses in their area. It is designed to drive buyers' attention and interest to homes for sale and offers opportunities to educate the public about the benefits of home ownership.

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Staging an Open House

  1. 1. Staging for an Open House
  2. 2. 4 Steps to Staging for an Open House Give your home the "wow" factor it needs to impress potential buyers Shannon Petrie,• If youre even thinking about selling your home, chances are youve heard of "staging," or the process of preparing a home for sale via de-cluttering, depersonalizing and neutralizing, among other techniques.• "Buyers really want turn-key these days," Chan says. "If a buyer can actually get a loan right now, theyre so strapped after they purchase a property that they literally just want to move in and live.• They want to feel like theyre getting the best value possible. So give it to them."
  3. 3. Step 1: Plan and Prioritize
  4. 4. 1-Plan and Prioritize• Let go emotionally. The moment you put your house up for sale, it becomes a product, Barion says, so you have to train yourself to stop thinking about it as your home..• Identify the target audience. Think about what kind of neighborhood you live in. For instance, if you live in a neighborhood thats popular with first-time buyers and your home hasnt been renovated since 1977, youll want to strip the wallpaper and remove the dated draperies to appeal to young buyers. If you live in an upscale neighborhood, buyers will expect certain high-end features and upgrades.• Determine what buyers want. Barion believes homebuyers are looking for three things: 1- an emotional connection with the home, 2- value for their money and 3- move-in ready conditions.
  5. 5. Step 2: Tackle Big-Picture Projects
  6. 6. Step 2: Tackle Big-Picture Projects• Cleaning Cleaning your home from top to bottom is a cheap and (relatively) easy way to make your home look better .Pay special attention to your kitchen and bathrooms -- those tend to get dirty the fastest.• De-cluttering and Depersonalizing Personal items like family photos and knick knacks are distracting and need to be put away before your open house. Dont forget to clean out and organize closets and storage space. Buyers will look there too, and messy, overflowing closets give the impression that your home doesnt have enough storage space.• Fixing Whats Broken Remember all the little home maintenance projects youve been putting off for years? Make sure all broken windows, leaky faucets and non- functioning light switches are in working order
  7. 7. • Painting A fresh coat of paint on your interior walls is by far one of the most cost-effective ways to make your home show well. When choosing a paint color, think neutral (warm beige or pale green), not bland (stark white). Paint can also work wonders on outdated or cheap cabinetry. Just rolling on some paint can instantly update your kitchen and make it look more high-end.• Replacing Flooring Flooring is an important update that sellers are often reluctant to make. Try cleaning your flooring first, but if its worn or stained beyond repair, replace it. You dont have to go with top-of-the-line options here unless youre selling a high-end home.• Updating Light Fixtures Light fixtures are the jewelry of a home, Chan says. "They really make a big difference, and theyre also one of the first things to date a property.
  8. 8. Step 3: Hone in on the Details
  9. 9. Step 3: Hone in on the Details• Front Yard and Entryway Sprucing up your yard and your homes entrance is essential because its the first thing buyers see Keep your lawn mowed and well-maintained. Plant some bright, colorful flowers. Replace a grungy, old welcome mat with a clean, new one. Give the front door a fresh coat of paint. Replace old, faded house number with new ones.• Living Room The living room is another one that needs to have the "wow" factor. Remove large furniture, like huge sectional sofas. Arrange furniture to create a focal point, perhaps around a large window. If your sofa or chairs are not in great shape, use slipcovers or luxurious throws -- a much cheaper option than buying brand new furniture.
  10. 10. • Kitchen "Kitchens and the bathrooms never look good naked; they always look better dressed up," Chan says. Once your kitchen is spotlessly clean, give it some style. Remove magnets and photos off the refrigerator. Clear off your countertops, except for the essentials like coffee machine Add stylish accessories, tying them together with a theme, Chan suggests. For instance, you could go with a pasta theme and decorate the space with an Italian cookbook, decorative bottles of oil and glass jars filled with colorful pasta. Use greenery to fill in empty corners and add color.• Bedroom A good rule of thumb when staging your bedrooms is to emulate a hotel room -- emphasize luxury and comfort. Turn your master bedroom into a proper master bedroom: Cover your bed with luxurious bedding or a nice throw.
  11. 11. • Bathroom Like the kitchen, your bathrooms will show a whole lot better with a little bit of style. Put away your everyday towels and replace them with new towels. Also add a new shower curtain and fresh, fancy soap. Hide toothbrushes and other toiletries in baskets or other storage containers. Dress up the space with some candles• Backyard For many people, the backyard serves as a dumping ground. Clean this space up and make it a place where buyers can see themselves spending time.• Add furniture -- a bistro table and two chairs for a smaller area or a dining set for large yards.• Set out a tray with a pitcher of lemonade, or put out some coffee and bagels for a breakfast scene.
  12. 12. Step 4: Put on the Finishing Touches
  13. 13. Step 4: Put on the Finishing Touches• Set out vases of fresh-cut flowers. Theyll make your home smell nice and add a splash of color.• Let in the light. Buyers want a bright, open house, not a dark and dreary cave. Turn on all the lights and open all the curtains.• Adjust the temperature. Keep the home comfortable -- not too cold or too hot.• Serve food and drinks. A cold glass of lemonade in the summer or some warm, freshly baked cookies in the winter will encourage buyers to stick around longer, giving them more time to check out your home.• Safeguard your stuff. Stash valuables and prescription medications in a safe place.• Leave! Youre probably proud of how fantastic your house looks right now, but dont stick around to point this to buyers.