1. Mayor Hernani A. Braganza As we open our doors and extend our hand of friendship to potentialALAMINOS CITY NOW OPEN FOR BUSINESSJ partners in good governance, sustainable development, tourism- related ventures and investments,J we always keep in mind the truism ust like all growing cities in the world, Alaminos City – Home of the Hundred Islands - is now opening its doors that ‘no man is an island.’ to potential partners in investments, tourism-related ventures,light industries and environmental conservation anchored on the And as we share the wonders anduniversal concept of sustainable development. magic of the Hundred Islands to the Barely five years after its creation as a new city in westernPangasinan, it has metamorphosed into a thriving center of trade, world, our people and our city areagriculture and tourism in Northern Philippines. Not only that, it is well equally excited to break newon its way to achieving its collective vision of transforming Alaminos grounds and forge new relationsinto a metropolitan green city where two of its greatest assets and with global partners to build a betterresources – its people and the Hundred Islands National Park – arenurtured and developed to achieve equitable growth. and more developed Alaminos City. Our collective aspiration as a people is to see Alaminos City as aplace where peace and harmony reign, where our God-given naturalresources are conserved and developed for the enjoyment of allpeople from all walks of life, where business opportunities are createdto help improve the well-being of our people, where good governancerather than patronage reigns in shaping the destiny of our city andwhere a sustainable, livable and vibrant green city contribute tonational development. By the year 2015, we envision a peaceful city, well educated,healthy and God-centered citizens, sharing fully in a development,propelled by a competitive local economy anchored on ecotourism,agriculture, commerce and light industry, serving as the vibrant hubof Western Pangasinan and as a living showcase of a family oriented,environmentally-sensitive growth with equity. As we open our doors and extend our hand of friendship topotential partners in good governance, sustainable development,tourism-related ventures and investments, we always keep in mindthe truism that ‘no man is an island.’ And as we share the wonders,the white sand beaches and magic of the Hundred Islands to theworld, our people and our city are equally excited to break newgrounds and forge new relations with global partners to build a betterand more developed Alaminos City. The open invitation is for everyone to discover the City of Alaminos,to explore the magical charm and beauty of the Hundred Islands, tobefriend its people, to learn its rich culture, history and arts and tohelp link the islands of friendship, cooperation and opportunitiesamong its people and the world. Mabuhay!
2. CITYHOOD SAGAAA journey to the City of Alaminos from Manila is a visual delight of lush green rice fields, a right mix of old and modern houses picture-framed by the foothills of Zambales Mountains and the blue waters of China Sea. It is also a trip down memory lane as magnificent and centuries-oldchurches and plazas adorned the towns and cities that evoke a historicpast and reflect a lasting legacy of Spanish colonization and influence in thePhilippines. Talk of Pangasinan and immediately, four famous places in the provinceare mentioned: Dagupan for its delectable ‘bangus’ (milkfish); Lingayen forits historic place in the Lingayen Gulf Landings of Gen. Douglas MacArthurwho liberated Northern Luzon from Japanese forces at the close of WorldWar II; Manaoag for its miraculous shrine of Our Lady of the Holy Rosary;and, Alaminos City. Pangasinan is famous for the Hundred Islands National Park. This is amarine park located off the coast of Alaminos City in the Lingayen Gulf andis composed of some 123 islands, most of which are quite small anduninhabited. The City of Alaminos has grown to be the trade, commercial, culturaland educational center of Western Pangasinan but more popularly knownacross the world being the home of the Hundred Islands located in thenorthern reaches of the Philippines. Its birth all began as a tiny village by the China Sea carved by settlersfrom the nearby province of Zambales in the early years of Spanish rule. As MAP OFthe little community grew, other families from Dagupan joined the originalsettlers. It was later recognized as a barrio of the town of Bolinao. ALAMINOS CITY After three relocations, a chaotic episode and the settling of internalconflicts between mixed ethnic inhabitants, the cluster of villages close tothe world-renowned Hundred Islands was made a town only a few yearsbefore the Philippine Revolution of 1898 erupted. Soon after its top tourist attraction, the Hundred Islands, was declaredby Commonwealth President Manuel L. Quezon as a national park, it served Timeline: ALAMINOS Historyas the melting pot in Western Pangasinan drawing people from all walks oflife – local tourists and foreigners alike – aside from being the commercial SETTLEMENT BARRIOhub of that part of the province. 1734 - Northern Zambal tribe founded a settlement named Capitalizing on its strategic location with the presence of the world- Suyang (Now Zaragosa, Bolinao)famous Hundred Islands National Park, and endowed with abundant natural 1737 - People of Suyang resettled in a place they called Barriowealth, Alaminos proved to be one of the few ‘boom’ towns in the Ilocos Casboran (Now Brgy. Baleyadaan, Alaminos City)region. Entrepreneurs and traders were attracted like ants to honey. Inrecent years, investments propelled an economic boom. BARRIO TO PUEBLO (INDEPENDENT TOWN) 1740 - Ilocano emigrants came by means of paraos (boat) and With a booming economy reflected in leaps in local government helped in the building and the expansion of Barriorevenues, Alaminos was upgraded from fourth to third class town in July Casboran.1991, the only one in the province and one of the five towns in the Ilocos 1744 - Casboran rapidly grew into a progressive community andRegion to earn that score. Six years later, with continuous economic growth, already established commercial relationships with ChineseAlaminos, got upgraded into a first class municipality. merchants and neighboring towns (Dagupan & Lingayen) The idea of converting it into a city was first broached by Mayor Alipio 1747 - Casboran converted into an independent town from Bolinao.F. Fernandez Jr. in 1994 when he was chief executive of Dagupan City to 1758 - Destruction of Casboran due to conflict of political andspur the town’s economic growth. In July 1997, Mayor Rivera convened the economic interestsMunicipal Council led by the then Vice Mayor Eduardo F. Fontelera in the 1764 - Casboran was transferred and rebuilt in Sitio Nansangaanfirst official move to convert the booming town into a city. The town legislature (now Barangay Inerangan, Alaminos City) and renamedthrew overwhelming support to the cityhood proposal. the place San Jose. Rep. Hernani A. Braganza, then neophyte congressman representing 1766 - San Jose was transferred and renamed Barrio Sarapsap (now Barangay Poblacion, Alaminos City)the First District of Pangasinan in the 10th Congress, supported the localgovernment initiative and filed House Bill No. 10275 in Congress. PUEBLO TO MUNICIPALITYUnfortunately, the bill was not passed after it was overtaken by the 1998 1873 - Sarapsap was renamed Alaminos in honor of the Spanishnational elections. Governor General Juan Alaminos de Vivar who visited In the 11th Congress, second termer Congressman Braganza filed House the place.Bill No. 4898, on October 21, 1998. At that time, the aspiring city had reached 1903 - Don Francisco Reinoso served as the Municipal president,all the minimum requirements of population density and annual income to when Alaminos along the eight other towns of Northern Zambales, joined the province of Pangasinan.meet the minimum qualifications of a town to be made a component city ofits mother province. MUNICIPALITY TO CITY Public hearings were called, the last one on October 21, 1991 at the 1991 - Alaminos was reclassified from 4th to 3rd class municipality.Don Leopoldo Sison Auditorium in Alaminos where a huge crowd gathered Its reclassification was based on its gross income amountingwhether in favor or against the cityhood movement. to P11.7M pursuant to the provisions of Executive Order And the rest is history. House Bill No. 4898 was approved by the House No. 249 and Finance Department Order No. 79-91 dated July 1991.of Representatives during its third and final reading in December the same 1997 - Alaminos posted a 338.5% increase in its gross income,year. In February 8, 2001, House Bill No. 4898 and Senate Bill No. 2257 were amounting to P 39.6 M. Alaminos leaped from 3rd classconsolidated into one version and passed into law by both Chambers of municipality into a 1st class munipality.Congress. 1998 - With its continuous economic growth, Alaminos grossed Subsequently Republic Act 9025, an Act Converting the Municipality of a remarkable 155% increase in income amounting to 61.4Alaminos, Province of Pangasinan into a Component City to be known as M that qualified the town for cityhood. A bill was filed by Rep. Hernani A. Braganza.the City of Alaminos was signed into law by President Gloria Macapagal 2001 - House Bill No. 4898 principally sponsored byArroyo on March 5, 2001, at the Kalayaan Hall in Malacañang. Congressman Braganza and Senate Bill No. 2257 were The law took force on March 28, 2001 shortly after more than 85% of separately passed by both Houses of Congress. TheAlaminians voted a resounding “Yes” in a plebiscite making Alaminos as Philippine Senate enacted on February 8, 2001 Republicthe fourth city in the Province of Pangasinan. Act No. 9025, an Act Converting the Municipality of Alaminos, Province of Pangasinan into a Component City to be known as the City of Alaminos. 2001 - A plebiscite was conducted on March 28, 2001 wherein 85% Alaminians affirmatively voted for the conversion of Alaminos into a Component City pursuant to R.A. 9025.
3. GEOGRAPHICAL PROFILEAdministrative Land Area: 166.23 sq. km.No. Of Barangays: 39 ALAMINOS CITY AT A GLANCEAvailable Alienable and Disposable Land: 14,486.144Forest Lands: 555.955Fishpond Development: 1,581.300Length of Waterfront (km): 67.00Length of Roads (km): 291.298Road Density: 1.75 km/sq.km of Total Land AreaGEOGRAPHICAL ADVANTAGES• Home of the World famous Hundred Islands• Strategically located in Western Pangasinan• Center of trade and commerce and the focal point in theeducational, political, religious and cultural movements inWestern PangasinanABUNDANT NATURAL RESOURCES• Blessed with about 67 km waterfronts• Major milkfish (bangus) and fish producer and supplier inNorthern Luzon• Vast tracts of fertile land• Rich in historical, cultural, natural and other man-madetourism attractions• The 4th largest economy in the province of PangasinanPEACEFUL COMMUNITY• With 56 ethnic groupings and 30 religious affiliations,Alaminos City is the melting pot of culturesCOMPETITIVE EDGEProximity to Fastest Growing Economies• Pangasinan is one of the growth nodes of North GrowthQuadrangle (NORTHQUAD)• Alaminos City is a major tourism hub in the NORTHQUAD area• Site of Brgy. Alos Industrial Zone (Proton Car Assembly Plant)RELATIVE DISTANCES FROM ALAMINOS CITY (KM)Subic International Airport / Seaport 200Clark International Airport 125Laoag International Airport 295San Fernando International Airport 123Manila 257Baguio City 136FLYING TIME FROM MANILA TOMAJOR CITIES OF THE ASIA PACIFICMelbourne 11 hrs 10 minsSydney 10 hrs 40 minsBrisbane 10 hrs 55 minsSingapore 3 hrs 10 minsJakarta 4 hrs 40 minsKuala Lumpur 3 hrs 55 minsBangkok 4 hrsTaipei 2 hrs
4. Escape to a Green CityTT he young city of Alaminos offers a great escape from the frenzy, heat, stress and perpetual motion of urban living. In fact, it offers more than the usual tourist destinations in the Philippines. Talk of the white sand beaches of Boracay, Aklan and El Nido, Palawan, the City of Alaminos has more than its fair share of white sand beaches in the various islands and islets at the Hundred Islands National Park. Added bonus is its fast emerging tourist attraction, the Bolo Beach located along the coastline of the historic Lingayen Gulf facing the China Sea. It is an emerging green city where environmental Getting to Alaminos City is about five-hour bus protection, marine ecosystem conservation or ride from Metro Manila and three-hour trip from simply keeping one’s surrounding clean are readily Baguio City. Land travel from Manila to Alaminos embraced by its people who have come together City is 250 kilometers or a four-hour trip by car as one in preserving their God-given natural wealth, from Manila via Camiling, Tarlac. the Hundred Islands National Park. Today, public bus lines regularly ply the Manila- It is a peaceful, vibrant and caring city that Pangasinan route, some of which pass through takes care of its resources and people who are Alaminos City on the way to the capital town of united in their collective vision to build an edifice of Lingayen or the commercial city of Dagupan peace, progress and economic stability in Western through Camiling, Tarlac. Buses have regular trips Pangasinan in Northern Philippines. between Alaminos and Baguio via Dagupan. Its bullish march to progress is anchored on Recent developments in Central Luzon have the city’s 10-point agenda that integrates innovative brought the place closer to travelers. The agricultural development and modernization, tourism abandoned Clark military base was converted into revival, environmental conservation and coastal a special economic zone, luring in foreign locators. resources management, provision of improved basic Its huge airfield got named the Diosdado services, public order and safety, human resources Macapagal International Airport, upgraded and development and city government modernization. designed to be the 21st century alternative to the By embracing the basic principles of good international airport in Manila. The airport is governance, growth with equity and providing positioned to be the logistic hub of East Asia, opportunities through innovative programs and transhipment center for air cargo. projects, the City of Alaminos is now fast becoming And more recently, the frenzied construction a model for sustainable development. of the Subic Freeport-Clark-Tarlac superhighway, Thus, visiting Alaminos City is not just an timed to be opened in 2007, is seen to shorten adventure trip to escape urban life. It is in itself a travel time from the booming Subic-Clark economic journey to many discoveries. In fact, Korean and corridor to Alaminos City and its Hundreds Islands American nationals, who register the highest in just an hour or less by car. number of foreign tourists visiting the Hundred Soon, two 12-seater, single engine U.S. made Islands, will readily attest to their memorable amphibian aircrafts will start ferrying tourists and experiences of fun and adventure in Pangasinan’s visitors in a 45-minute flight from Metro Manila to best-known tourism attraction. Alaminos City.
5. DIVERSE & FRIENDLY City FolksAA laminos is a city of settlers. True to its historical roots of having been built by settlers from Zambales and Dagupan, the city is home to 56 ethnic groups including Muslim migrants from Mindanao who have found peace and practically all religious sects and their churches, Christians, Muslims, Shintoists, and Mormons. Catholism remains the dominant religion, the St. Joseph Cathedral, its living symbol. Predominantly Christian, the town celebrates the most important Pangasinense with roots in Central Pangasinan and Ilocanos who trace their roots to the Ilocos provinces up north. Other residents often learn both languages. With their mixed languages, they have brought along their native songs, harmony in one community. religious festivities, a long Christmas many of which have become local The Alaminians are a warm and festival of merry making, gift giving, classics, sang during festivals, barrio hospitable people, keen at giving their partying, and fireworks that begins on fiestas, weddings and parties. best when dealing with guests. Raised December 24 while waiting for the in a place that nature has carved for rest birthday of the Christ Jesus and ends Economic Preferences and recreation, creating one’s simple on New Year’s day the following year joys like instant parties, quick picnics to greet new beginnings. Ethnic beginnings cascade to at the beach, drinking sessions at the The Lenten Season is the second economic activities. Those with corner store, or just a twilight stroll — of the city’s main Christian festivals. Pangasinense roots, especially those to its people is second nature. In contrast to the long and happy from the trading city of Dagupan, tend For first-time visitors, one finds celebration of Christ’s birthday, the to become entrepreneurs and traders, comfort in the ease of getting accepted. passion and crucifixion of Christ is competing with zest with the local And if the guest opts for a longer stay, marked with solemn prayers, Chinese and Muslims. he would soon discover the warmth and mourning songs and reenactment of Those with Ilocano roots prefer the depth of his welcome. It comes in the his last days of Christ until his professions. They teach their children form of sharing a glass of their local resurrection. to become lawyers, accountants, brews, tasting their favorite delicacies, nurses and doctors. Of course, other exchanging pleasantries or singing with Linguists All parents also send their children to them in a corner bar. college, if they can, for like most Filipino Each resident speaks at least families, education is valued very high Many Religions three languages, Pilipino, the national in Alaminos City. The Ilocanos are language, English, the second adept at farming and raised to tackle Reflective of its wide mix of ethnic national language and his native the hard work it demands. The groups and a culture of tolerance the tongue. Many speak more dialects as Pangasinenses, having a kindship with mixture spawned, the city hosts the two most dominant groups are the the sea, tend to be in fish culture or are into sea fishing.
6. Arts and Crafts The arts and crafts of the city reflect the influence of itsgeographic location, as well as its neighbors. One can browsethrough shops and be met by an array of furniture andornaments made of shells, bamboo, wood, marsh grass, clayand other native products. Traditional styles are still abundantbut artists and craftsmen are also steering towards freshdesigns and structures, a further manifestation of theadventurous and creative nature of the people of this city. Delicacies The city’s mixed roots also expresses itself in the diversityof their native delicacies. The seaside dwellers have broughtinto the local cuisine the many ways of cooking, the milkfish(bangus) from barbecue to sinigang, several variations of theIlocanos’ pinakbet, the many uses of the Lingayen fish sauceor bagoong and serving fresh seaweeds called arosip andcultured oyster named talaba. They do have some other native preparations like the nativesausage called longganisa, rice cake called patupat, othernative cakes called suman, tinuroc, sumang latik, tupig, masicoyand bibingkang latik.Other delicacies include tambo-tambong,papaitan, dinakdakan, kilawen and binungey --- an ingeniousnative delicacy steamed in bamboo. Infused with the richness ofcoconut extract and heated evenly, the glutinous rice turns into atreat that oozes delectability and leaves you full and satisfied.The use of bamboo tubes adds to this delicacys uniquely cleanaroma and taste, leaving you with possibilities of your own veryflavorful combinations. Unity in Diversity Family comes first, the clan second, the neighborhood orcommunity third in this city. With the friendly and cooperativenature of the people, the city is like one big family itself. Peoplework together in maintaining good relations with each otherand for the good of the community.
7. Explore The Hundred Islands National Park Sparkling like diamonds, the waters glisten as the sun’s golden rays touch the pristine sea. The powdery blue sky casts a bright gleam beneath. The spread of white sand shimmers against the stream that changes hue—from emerald green to turquoise and azure—as the briny deep seems unfathomable. How many islands? The count, even greater (actually 124 at low tide and 123 at high tide), sums up the grouping of isles scattered incidentally along Lingayen Gulf, many of which are still unexplored. Covering an area of 1,844 hectares, the islands are believed to be some two million years old. According to certain folklore, the islands were tears of a primeval giant who lost his ladylove. Others tell of tall-tale of mermaids that once inhabited its seas. Some other legends claim that the Hundred Islands are remnant tips of the lost continent of Lemuria, fabled as the Pacific continent at war with Atlantis before both advanced civilizations disappeared under the sea. Its legendary past is attributed behind the frequent emergence of psychics and faith healers in the province of Pangasinan How Hundred Islands was discovered, became a national park and always considered as a priceless natural jewel. These are just but a few of the unanswered facts about the world’s eight wonder which is now back in the caring hands of Alaminians. Below is a historical timeline of the Hundred Islands National Park (HINP). 1937. President Manuel Quezon visited Alaminos and appointed Dr. Gonzalo Montemayor, then the provincial health office, to oversee the development of the Hundred Islands. 1940. President Manuel L. Quezon issued Presidential Proclamation No. 667 on January 18, 1940, declaring a group of islands in the Municipality of Alaminos, Pangasinan as the “Hundred Islands National Park” (HINP) for the benefit and enjoyment of the people of the Philippines. 1962. President Diosdado Macapagal issued Republic Act No. 3655 on June 22, 1962 that created the Hundred Islands Conservation and Development Authority (HICDA), for the conservation, development and management of HINP. 1974. President Ferdinand E. Marcos transferred the HINP including Lucap Bay from HICDA to the Philippine Tourism Authority (PTA) by virtue of Section 35 of Presidential Decree No. 564. 1982. President Marcos issued Proclamation No. 2183 on April 27, 1982 declaring the HINP, including the Lucap Bay and its foreshore areas beginning from Sitio Telbang in the east to Sitio Recudo in the west, as a Tourist Zone and Marine Reserve under the control and administration of the PTA. 1982. President Marcos issued Proclamation No. 1282 on June 21, 1974 certain parcels of land reserve for Marine Fisheries Multi-Purpose Farm under were withdrawn and placed under the control and supervision of the PTA for development purposes as provided for under Presidential Proclamation No. 2237 dated November 06, 1982, 1990. President Corazon C. Aquino signed Republic Act No. 7160, otherwise known as the Local Government Code of 1991, which encourages the transfer of power and authority from the national government to the local government units, in line with the government’s devolution program as mandated by the Constitution. 1994. President Fidel V. Ramos issued Executive Order No. 145 on April 20, 1994 creating the Lingayen Gulf Coastal Area Management Commission and placing the entire stretch of 2,109 square kilometers, from the tip of Bolinao in Santiago Islands , the Hundred Islands up to the coastal barangays of San Juan in La Union, as endangered zone due to illegal fishing and wanton abuse of its vast marine resources. 1997. President Fidel Ramos issued Executive Order No. 450 creating the Inter Agency Task Force on Coastal Environment Protection placing the Philippine National Police to dismantle over 3,000 lllegal fishpens and fishcages in the entire stretch of Lingayen Gulf and its inner tributaries. 2001. President Gloria Macapagal Arroyo signed Republic Act No. 9025, otherwise known as “An Act Converting The Municipality of Alaminos, Pangasinan into a Component City to be known as the City of Alaminos.” Principal author was Pangasinan First District Rep. Hernani A. Braganza of Alaminos. 2004. Mayor Hernani A. Braganza initiated a serious move to ‘reclaim the Hundred Islands National Park’ for the City of Alaminos. 2005. President Arroyo signed on June 24, 2005 Executive Order No. 436 transferring the management, administration and maintenance of the HINP from the Philippine Tourism Authority to the City of Alaminos. 2005. The Philippine Tourism Authority headed by its General Manager Dean Barbers formally turned over the HINP to Alaminos City Mayor Hernani A.Getting there Braganza.From downtown Alaminos City, a breezytricycle ride brings you to barangayLucap and The Don Gonzalo Montemayorwharf. At the wharf, one sees a few ofthe islands. The best way to get thereis by chartered boat. The port doublesas a parking lot for a fee. Outriggermotorized boats can be rented here toferry you to a cluster of islands andislets collectively known as the HundredIslands.
8. TT ears of a giant. Tips of a lost continent. These are some of the many legends, surrounding the origins of the Hundred Islands National Park. For it was, still is, and will remain one of the few wonders in the world carved by nature. Those pearls of islets and islands are millions of years old and may be therea million years more. Seeing the place from up close or stepping on the shore of one islet — is magic. It blows one’s imagination. It reminds one of creation. The magic is still there waiting to be giant clams native to the place called Taklobos, whose greenish shells are seen above waters, in the multicolored coral reefs where schools of fish move around, the picture perfect coves and unspoiled Bolo rediscovered. It is those white beaches in many beach. of the islands previous guests failed to see. It A stroll along the beach ends up with a dip into the is in the secret caverns of the many caves soothing warm waters. Colorful schools of tropical waiting to be explored. fish glide among coral gardens. The magic pops up whenever dolphins Out of the water, discover not only one isle but a visits the islands and frolic among them, in the throng of numerous islands ambling along each other. The magic has always been there waiting for the next beholder.
9. Bolo Beach Hideaway seaweeds and sea lives. Its alluring Sabangan), Nalsoc Caves (Brgy. Sabangan cerulean waters, strewn with 123 islets, is and Brgy. Pandan), Simmimbahan Cave Ten kilometers from the city, Bolo also home to the fragile and diverse jewels (Brgy. Sabangan), Milagrosa Cavebeach has become a favorite weekend of the Philippine Sea – the Coral Reefs. (Milagrosa Island), Cuenco Cave (Cuencofamily hideaway. Highly accessible, its They shelter, feed and protect a copious Island), Cathedral Cave (Cathedral Island),long, horseshoe-shaped beach and shallow number of sea creatures in the Park. They Century Cave (Century Island), Quirinowaters offer playgrounds for children and also aid the 123 islets in protecting the Cave (Quirino Island) and Virgin Cavea refreshing retreat for adults. The coarsely city’s coast from the onrush of giant waves. (Virgin Island)formed rock formations near the shore are The hard and soft corals with awe-inspiringgiven new looks by the local folk. They forms and interesting hues that glistened Giant Clams (Taklobos)topped these rough, blank rocks with mystically in the deep, create a magicalcolored, smaller rocks, creating works of underwater vista. Divers and snorkelers The Giant Clams, locally known asnatural art. have the time of their lives gliding with taklobos, are sea creatures regarded as the Fun seeking troops relax on the beach’s the many magnificent fishes and other sea world’s largest bivalve mollusks. Each clamwooden sheds and cottages, complete creatures. has a shell length extending over a meterwith picnic tables and videoke facilities. and can weigh over 225 kg. It is the faithfulOr one may rent “rock sheds” carved out Undersea Caves ally of the coral reef in supporting theof protruding sandstones above water, marine life in the Park. Its massive sizeslightly flattened and furnished with Extraordinary caves abound at the and interesting hues that gleam underwaterbenches, tables, and videoke, Bolo’s Hundred Islands which many scientists see prove to be a magnificent attraction,signature floating huts. as part of a continuing evolutionary marveled at by visiting tourists who either process that creates an aura of a breathing dive or snorkel in the area. Its soft flesh is Coral Reefs earth. Today, up to ten caves have been coveted the world over for its delectability. identified and some were named based on The Hundred Islands National Park is some myths, legends and the stonerich with a wide variety of corals, formations namely Alama Cave (Brgy.
10. MAJOR EVENTS AND CULTURAL SHOWSHUNDRED ISLANDS FESTIVAL The most anticipated and largest crowd-drawer event in Alaminos City. An annual festivalthat combines sports, adventure and agro-tourism aimed at enhancing environmental and culturalawareness. This is a unique event that can only be experienced in Alaminos City. Rolled into one– you can enjoy the summer youth camp, images of hundred islands, adventure race andhundred islands tour. Lavish celebration marks the Hundred Islands Festival. String of athleticand challenging pursuits like sky diving competition, skills Olympics or island adventure raceare among the activities that attract thrill-seeking foreign and local tourists. The best aqua productsare exhibited in the agro-trade fair while seafood cuisine takes center stage as restaurants showcasetheir best and most sumptuous menus. The most awaited spectacle is the fluvial parade,showcasing floats made of shells and other fabulous marine themes. Magnificent designs onlyget better at each competition. The streets come alive with the sound and beats of the streetdancing contests alongside a drum and lyre competition by different schools and an exhibitionby a professional drum and bugle group. Night glitters with the charming smiles from beautifulmuses vying for the Hundred Island maiden pageant. Young crowd flock the concerts featuringfamous bands or celebrities.ADVENTURE HUNDRED ISLANDS The Hundred Islands Adventure is an annual event primarily catered to the tourists andvisitors who take part in some of most breathtaking acitivities, fun and exciting adventures andunforgettable experiences such as parasailing (400-600 above sea level), bird and bat viewing,banana boat ride, sailing, tyrolean traverse, spelunking, kayaking, camping, snorkeling, scubadiving, jet ski, fishing, picnic, trekking and a lot more.CITY AND BARANGAY FIESTAS Festive, colorful and vibrant. Alaminos City celebrates a traditional Filipino fiesta. Theweeklong celebration usually starts on March 17 with events and fairs decorating the whole citybefore, during and after the actual date of the fiesta. Alaminians and visitors are treated to a galoreof concerts by famous artists, beauty pageants and sports competitions. Food and product fairsspice up the city fiesta showcasing the people’s ingenuity and various products of AlaminosCity. The action and spectacle continue until the wee hours of the evening highlighted by afireworks display. Fiesta is incomplete without the carnival rides like the Ferris Wheel or Merry-Go-Round.Children especially enjoy going to the circus, chomping and gulping treats as their eyes silentlygape at trapeze artists, magicians and sword eaters. A barangay fiesta in Alaminos City is a scaled version of the city fiesta. Local bands take theplace of famous recording groups. Pageants for ladies and gays and sometimes mini-fashionshows are staged in the evening. Basketball competition is a popular day event. Host familiesusually prepare sumptuous food intended for guests and friends from neighboring barangays.MORO-MORO / ZARZUELA Traditional musical plays center on the rich history or colorful origin of the place, thus isusually set before or during Spanish regime. Legends are sometimes given the stage, reintroducingto the people a part of their heritage.Zarzuela is often presented in different festivals and barangayfiestas. Contemporary versions are staged in big celebrations brought about by the remarkablecreativity of local literary artists. Most use the vernacular dialect but are now more inclined touse Filipino, to reach more audiences. The youth are often the active participants in theseundertakings. The adults readily share the art of living up the heart of the script of the musicalplay on stage to these young flames.PASSION OF THE CHRIST Senakulo is the most awaited spectacle during Lenten season in Alaminos City. It is areenactment and solemn parade of Christ’s passion and death. Households near the churchwait eagerly for the visit of acting Roman soldiers with their menacingly painted masks andarmors, pounding on doors to search for Jesus. At the day of Christ’s suffering and death, peoplegather at the church to witness the reenactment, the judgment of Jesus, the Crucifixion and HisSeven Last Words. The routine of the reenactment has not changed, but its presentation isinfused with a fresh flavor to reach the modern-world absorbed consciousness of the newgeneration.FLORES DE MAYO The traditional praying of the Novena for nine days, in honor of the Virgin Mary ushersin the festive Santacruzan in celebration of the Holy Cross. The loveliest ladies in the city areselected to participate in the late afternoon procession that often stretches into evening. Theywear elegantly designed and exquisitely embellished gowns, portraying characters in the storyof Queen Elena’s search and eventual find of the Holy Cross. Every barangay is well representedproviding different characters like the queens and other important biblical women like Esther,Judith, Veronica, and the Queen of Sheba. Others opt for the Marian characters like Reyna delas Flores (queen of flowers) and Reyna de las Estrellas (queen of stars). Other focus on therepresentation of moral characters like Reyna Hustisya (Justice; in the earlier celebrations, shewears a blindfold), Esperanza (the representation of hope), and Caridad (symbolizing charityand love), and still others, enjoy the combination of any or all of the three.TALABA FESTIVAL The talaba (oyster) is among+ the gems of seafood cooking in many of the city’s households,especially those near the sea. A festival is held to promote the oyster’s succulent taste. Peoplecheer contestants in an oyster-shucking contest and for their creative presentations of variousdelectable dishes in a cooking showdown.AGRI-TRADE FAIR The annual Agri Trade fair showcases the best of Alaminos City products as a result ofthe Agri-Volution, Ocho-Ocho and BIPSA programs of the city government. Exhibited delicaciesare the finest in the city, like the irresistible Alaminos longganisa, the grilled bangus belly, theunique ‘binungey’ and oyster nuggets.
11. PP eoples around the world are reaping the wrath of a wounded MotherEarth for wanton destruction of the environment. But in developingcountries like the Philippines, despite suffering the fury of super-typhoons, killerquakes, volcanic eruptions and fatal mudslides, few of their leaders are slow atlearning nature’s lessons. In a not so distant past, the City of Alaminos, home to the world famousHundred Islands National Park, suffered hard and long for abusing its rare naturalgem. Its desperate poor resorted to blasting out with dynamite or poisoning with to the city government last September 29, 2005 that really sealed all the environmental, conservation and protection programs and initiatives started by the Braganza administration. “After 65 long years of dreaming, after 65 years of aspiring to have the 100 islands as part of the city of Alaminos, finally Executive Order No. 436 was signed, giving full authority, control and supervision of the 100 islands for the first time, not (only) to the city of Alaminos but to the people of Alaminos. This is a great honor for all of us but it goes with it big responsibility in exchange ofcyanide the fishes left in near-shore waters of the Lingayen Gulf including those the trust which President Gloria Macapagal Arroyo, Tourism Secretary Acearound the protected marine park. Durano, Environment Secretary Michael Defensor and PTA General Manager The local officialdom, through either benign neglect or plain apathy, closed Dean Barbers and other officials who made possible the Alaminos dream atheir eyes to the destruction. In only a few years, the unique beauty of those reality,” said Mayor Braganza at the turn over rites.islands fell short of the demands for modern tourist destinations to bring in foreign For his part, PTA General Manager Barbers expressed elation over theguests. The million-year old islands lost their luster, their white beaches forgotten. transfer that will give the people of Alaminos City the chance to prove to the The multi-colored coral reefs were almost all dead. The fishes have escaped whole Philippines and to the whole world that they “can take care of their ownto safer waters. Few of the native giant clams were left, going the way of the resources and natural treasure.”extinct dodo. President Arroyo signed Executive Order last June 22, transferring the The beachfronts got murky, used as garbage dumpsites and septic disposal management, administration and maintenance of the Hundred Islands Nationalground. Park (HINP) from the PTA to the city government. Like the scared sea creatures, foreign tourists disappeared. It hurt the town Just recently, the Alaminos City government and the Marine Environmentso hard, its economy suffered. Alaminos had lost its most stable source of dollar Resources Foundation (MERF) through its president, Ma. Josefa R. Pante,income. signed the Conservation Partnership Agreement (CPA) calling for a cooperative Meanwhile, less endowed beach areas in Thailand, Indonesia and Boracay and collaborative to the effort and commitment for the utmost protection, conservationin Aklan province, captured the imagination of the fun, comfort, and nature-loving and management of the coastal resources of Alaminos through MERF’s “SAGIPinternational tourists. In droves, they trooped to beach resorts that offered little Lingayen Gulf Project.” MERF is the implementing arm of SAGIP from Decembermore than contrived thrills, sun, sand and clear waters. 2002 until November 2007, which is funded by the Netherlands Government and Returning from a whirlwind fling with Cabinet positions as Agrarian Reform is multi-stakeholder cooperation and businesslike partnership.Secretary, Press Secretary and Presidential Adviser on Political Affairs, Alaminos “Working with MERF and Netherlands government will definitely boost ourCity Mayor Hernani A Braganza saw his hometown, already a city, slowly conservation effort and we are very grateful that we have such partnerschoking of its self-inflicted environment destruction. harmonizing their programs and sharing their resources and efforts to sustain “If the city is to regain its old glory as top beach resort and eco-tourism the management and protection of our coastal resources,” stressed Braganza.destination in Luzon, it has to literally clean its backyard and heal the wounds it Among the major components of the agreement include the Marine Protectedhad inflicted on its most precious natural wealth – its white beaches, the waters Area Management, reseeding of High Value Invertebrates, Mangrovebetween those exotic islands and the decay on those islands,” Braganza declared Management, Water Quality Management, Fisheries Law Enforcement and CRMshortly after he assumed office on June 30, 2004. Planning and Reporting. Only on his first term as city chief executive, Mayor Braganza has put on “The Alaminos City government is a perfect example of an LGU rising upthe ground an aggressive and comprehensive environment rehabilitation, renewal above the challenges and mandates on environmental protection,” noted MERFand protection program the city only saw today. president Pante. One the landmark initiatives of the Braganza administration was the enactment The scorecard of Alaminos City in vigorously pushing for a seriousof the Alaminos Coastal Resources Management and Fisheries Ordinance that environmental and marine conservation program did not escape the eyes ofoutlined the city’s Five-Year (2006-2010) Coastal Resource Management (CRM) many. As a result, the city has received many coastal resources management-Plan. related awards and citations namely: 2006 Best Coastal LGU in Mangrove Among the laudable CRM endeavors launched by the Braganza administration Development Initiative Awards; 2005 Cleanest Coastal LGU Award (Grandinclude: the promotion of mariculture and medium enterprise development initiatives; Prize); 2004 Best CRM Initiative Award, (2nd Prize); and, much earlier beforereforestation of the vast mangroves areas in 10 coastal barangays; the Braganza’s term, the 2003 Cleanest Coastal LGU Award.establishment of the Telbang Fish Sanctuary. While the Philippines has enacted some of the strictest environment laws in However, it was the historic transfer of the management, protection and the world covering all dangers posed in the air, on land and in water. But few localadministration of the Hundred Island National Park from Philippine Tourism Authority governments enforce those laws. Alaminos used those laws, particularly the ban
12. on all forms of illegal fishing and poaching by the Bantay Dagat volunteers Just recently, British Jonathan Hornbuckle, acclaimed as the world’s secondand Anti-Ilegal Fishing crack teams. top bird watcher, visited Hundred Islands and observed that Philippine birds, Setting an example, law enforcers caught a Taiwanese tourist harvesting which are known to nest in other places, are now actually breeding and thrivinga protected giant clam, eating its flesh and keeping its shell. The tourist was at the islands.questioned and investigated but later released after paying an expensive fine “This only means that the birds actually mate here, blend with other speciesfor his offense. It stopped poaching of the rare giant clam which was close to and have been staying in the area for quite a long time now” said Hornbuckleextinction until marine scientists replanted in the park waters mother clams adding that the islands are a perfect place for birds to grow and multiply.from elsewhere in Pangasinan. Having identified more than 8, 000 species of birds across the globe for “Everybody makes mistakes, some even palpable, yet we in the city almost three decades, Hornbuckle, had easily recognized close to 50 species ofstand firm on our commitment and responsibility to impose the law more so Philippine birds in three islands alone.if it concerns our marine environment,” Mayor Braganza said. At Kamantilis island, which is few meters away from the coastal barangays Braganza said the city government is not opposed to tourists taking of Pandan and Sabangan, the group saw magpie robins, Philippine hooded pitta,pictures, snorkeling and holding the giant clams. “But we let them (tourists) blue tailed bee eaters, purple night herons, zebra dove, white collared kingknow that they just cannot poach or hunt giant clams, collect corrals and fishers, black nape terns, greater and lesser sand plover and pompado greengather bonsais at our city’s protected treasure.” pigeon to name a few. It can be recalled that the former President Fidel Ramos initiated the Hornbuckle revealed that the first four species of migratory birds wereseeding of the giant clams at the Hundred Islands in mid 90’s, diving in the already seen at the city’s major river and mangrove areas. Thousands of migratorywaters to help plant the then baby clams. Braganza, who was a congressman birds are expected to arrive at Hundred Islands and at the city’s river banks andat that time, outlined a vision to make the park the Giant Clam Garden of mangrove parks by the month of August until October.Asia. At a courtesy call, Hornbuckle congratulated Mayor Braganza for the The Giant Clam and Corral Garden near the Quezon Island is one of the remarkable transformation of the Hundred Islands and for the conscientious effortsmain tourist attractions today at the national park. Some 7,000 giant clams at and commitment of the city government in protecting the wildlife particularly birdsthe Hundred Islands are currently being protected by the city government’s since they are basically an indicator of good or healthy environment.Bantay Dagat and the local police. The protected park has yet to win back the fancy of a new generation of Where the coral reefs had died, the city government took pains in tourists.building artificial reefs out of submersible junks like old cars. It re-established But the islands’ generated exposure and the examples set by the four PBBdepleted marine sanctuaries, reforested mangroves and deployed additional survivors - Kim, Mikee, Clare and Gerald - of the Pinoy Big Brother, a phenomenalpark guards and environment officers on the most frequented islands. reality TV produced by ABS CBN, stayed at the Governor’s Island’s guest On land, the local government has intensified the cleaning of run-off house, re-designed PBB style. Aired live on Channel 2, the PBB housematescanals, the beaches and nearshore waters of solid wastes, especially non- got acquainted with the city’s treasure, the Hundred Islands National Park,degradable plastics. It further re-introduced the collection, segregation and through their thrilling tasks, which included clam seeding and clean up,safe disposal of home, commercial and industrial wastes coupled with an rope traversing in Quezon Island and a cave jump at Marcos Island.information campaign on best practices in protecting and preserving a healthy Aside from PBB, other global networks such as CNN,environment. Lonely Planet, and Living Asia and local TV programs like The dividends are slowly coming in. Rated K hosted by Korina Sanchez and Trip Na Trip bannered Reef fishes have returned to their breeding grounds after the coral reefs by Kartherine de Castro (daughter of Vice Noli de Castro),got installed in previously destroyed areas. Even dolphins have been seen Franzen Fajardo, Uma Khuony and Jason Gaiza haveand photographed by tourists. On clear days and clam waters, the distinctly recently featured the environmental conservation andgreen reflection of the giant clams are seen above water. protection programs being made at the Hundred Islands Migratory birds that shied away from the islands when these were National Park.frequently invaded by predatory humans have returned, some of them to And from all indications, people and visitors havemate, nest and multiply. Bird watching has been added to a widening option slowly realized and started to abide by nature’s law ofof treats for nature loving visitors. justice, karma and rebirth.
13. GG ood governance leads to sustained growth and development. In the past, the term ‘sustainable development’ was a corporate franchise of the non governmental organizations (NGOs). Today, local government executives have learned to embrace it as a guidepost in serving their constituents and charting a road map for their locality. Thus declared Alaminos City Mayor Hernani “Nani” Agsalud Braganza whose vast experience in governance from councilor, congressman, Agrarian Reform and Press Secretary and Presidential Adviser on Political Affairs to city mayor and coupled with his dynamic leadership and correct political sense, have remarkably pushed Alaminos City to greater heights. It has been growing rapidly through increase in trade, commerce and tourism industry. But Mayor Braganza wants to achieve more in terms of social and business progress. He envisions a growing city with its people participating in social and economic activities so that they themselves can benefit more from growth and development. In perspective, Mayor Braganza dreams of Alaminos City as a competitive center for industry, commerce and services, and a safe and humane place to live in. “We are beginning to realize the kind of development we aspire for. We are determined to make it happen. We hope to succeed. So our people can benefit more. And we can contribute to the development of the whole country. This will be our legacy,” said Braganza. Indeed, he is one good and hard working public servant. His determination will certainly pave the way for the economic boom of Alaminos City and its people. Coming from a strong political clan in Pangasinan, noted for conscientious and dedicated public service, Nani Braganza is a nephew of former Pangasinan Governor Enrique Braganza, former Mayor and Labor Secretary Agapito Braganza and former Mayor Juan Braganza - all elder brothers of Dr. Pedro Braganza who also once served as municipal mayor. He is a nephew of former Philippine President Fidel V. Ramos. Nani’s mother, Purita Agsalud, was the daughter of Pura Agsalud, younger sister of former Assemblyman, Foreign Affairs Secretary and Ambassador Narciso Rueca Ramos, father of President Ramos. In their respective times in public service, they have steered the province of Pangasinan and country forward with Nani continuing the remarkable legacy bequathed by his elders. Mayor Braganza is no new in public office. He was a two-termer unopposed Congressman of the first congressional district of Pangasinan. Soon after, he was appointed as Secretary of the Department of Agrarian Reform (DAR) under President Gloria Macapagal Arroyo in 2001, and subsequently named Press Secretary and Presidential Adviser on Political Affairs before he returned home to Alaminos City and run for Mayor in May 2004.
14. During his term as Congressman, his district hostedthe US$2-billion 1,200 Megawatt coal-fired thermal plantin Sual town completed in 1997 under the term ofPresident Fidel Valdez Ramos. Known for his pro-poor stance, then CongressmanBraganza launched the Bayanihan 2020 DevelopmentProgram for the first district of Pangasinan comprisingthe 10 towns in western Pangasinan, namely: Alaminos,Agno, Anda, Bani, Burgos, Bolinao, Dasol, Infanta,Mabini, and Sual. Bayanihan 2020 is a development blueprint callingfor the harnessing of resources of the first district,which is noted for its rich natural resources andattributes, especially the world-famous Hundred Islands.He also launched a series of successful promotionaland marketing programs to promote his district andprovince such as the “One Pangasinan” Photo, Foodand Trade Festival in Metro Manila and the annualHundred Islands Festival. He is one of the foremost advocates of the “OnePangasinan” Movement, a battle cry of the AssemblymanNarciso Ramos, who fought against the proposedfragmentation of the province into smaller provinces, toavoid the unfortunate experience of many“gerrymandered” provinces. has Ocho-Ocho, an innovative program which clusters It is also in the spirit of Bayanihan that Mayor small landholdings into farm management andBraganza enjoins his constituents to closely work enterprise units for crops, livestock, fisheries,together to bring back the old glory of Hundred Islands. capability and technology training, capital assistance, “We are beginning “We are beginning Admittedly, he said, in the past decade Hundred marketing, and environment management. This is anIslands lost its glitter. Once the premier land and sea integrated, people-oriented agricultural development to realize the kind to realize the kindtourism destination in the entire Luzon mainland, it and modernization program. Braganza plans to do more in infrastructure of development of developmentsuffered setbacks due to the emergence of manyalternative destinations in the south, some boasting of development to improve access to power, safe water we aspire for. We we aspire for. Weunparalleled beach quality. Worse, its marine life isthreatened due to proliferation of illegal fishing activities. services and markets for their produce thereby making Alaminos City a competitive center of industry, are determined to are determined to “But we are determined to bring back the magic of commerce and services. make it happen. make it happen.the Hundred Islands, and its underwater life. We haveput together a Coastal Resources Management In retrospect, Mayor Braganza has outlined a 10- point agenda for its city. These include: Tourism, Basic We hope to We hope toProgram, which combines rehabilitation, conservation, Services, Agriculture, Public Order, Environment, succeed. So our succeed. So ourprotection, stewardship, responsible use and economicalternatives to restore the health of the marine Infrastructure, Development, Investment and Marketing, Human Resource Development and Good Governance. people can benefit people can benefitecosystem,” Mayor Braganza said. “We set the standards of service to our people to more. And we can more. And we can The city mayor has implemented some innovativemeasures to protect its natural resources. He envisions enable us to provide the quality of life we hope to deliver. We exert extra effort to help us achieve the contribute to the contribute to thea marine theme park, fish sanctuaries, inter-island goals and the targets we set to do. We aspire to define development of development of the whole country. the whole country.floating “bridges,” a living Marine Institute, an “adopt- our governance in professional terms. We have aan-island” scheme so that the park will no longer be development paradigm. Competitiveness, growth withjust a sand and sea destination. equity, resource management and sustainable use, This will be our This will be our legacy,” social services for all and safety nets for the legacy,” “It will also be an ecological theme park witheducational value. And adventure, too. It will be unique, vulnerable form the cornerstones of our developmentand unparalleled once more. It is, after all, the largest paradigm. We will respond to the developmentmarine sanctuary in the Philippines,” he added. challenges in Alaminos City guided by this In terms of agriculture, the city is bent on developing development paradigm. We are convinced we canits farming industry through its Bayanihan Integrated make it happen. We have the resolve, a new-foundProgram for Sustainable Agriculture (BIPSA) or more dynamism and a shared vision. And to top it all, wepopularly known as Agri-Volution. The said program have an able work force,” Braganza said.
15. II n the mid-90s, Southern Luzon, popularized by the acronym CALABARZON (Cavite, Laguna, Batangas, Rizal) was successfully marketed by the administration of former Philippine President Fidel. V. Ramos as the Philippines investment location of choice in the last decade. It now hosts a wide range of industries led by electronics, semiconductors, machine parts, electric wirings and garments, mostly focused on exports. On one hand, the northern half of Luzon outside the congested Metro Manila has been positioned to be the new century’s boom area. These make up the provinces in Central and Northern Luzon of which the province of Pangasinan is at its vortex and the biggest. It was dubbed as the North Quadrangle Development Area or NORTHQUAD The new growth region is well prepared to assume that role. It now boasts of three international airports opened for cross-country chartered passenger flights and unlimited cargo air shipments. These include the Diosdado Macapagal International Airport at the former Clark Airbase in Pampanga being developed as the logistics hub of East Asia, the Subic International Airport inside the Subic Freeport in Olongapo City, Zambales and the Laoag International Airport in Ilocos Norte. Its two international seaports at the former American Naval Bases of Subic and Poro Point in San Fernando City, La Union can accommodate large cargo ships including oil tankers. These will be joined soon by Port Irene off Cagayan Province being developed as the new international gateway to the Pacific side of Northern Luzon. In recent years, two large and cost-competitive power plants were built by the Ramos administration, a 1,200 megawatt coal plant in Sual close to the city of Alaminos, and the 350 megawatt San Roque hydro-electric dam in the town of San Manuel, both in Pangasinan. As host province, Pangasinan, can assure investors reliable and cost-competitive wholesale power rates until the next decade. The NORTHQUAD area has, since the nineties, a network of the best all-weather road network in the country. The network is set to be expanded and made more efficient with the scheduled completion of the Subic to Tarlac superhighway next year. It has a No other city in the Philippines modern and expanding landline and mobile telecommunications facilities practically covering all provinces. These, plus and highly educated, easy to train labor force backed other than Alaminos, and maybe few in by a network of technical schools and public and private colleges and universities, provide the basic physical and human infrastructure necessary to spur rapid development. the world, holds the distinction of The new development zone took the identity as the Northern Quadrangle Development Area or NORTHQUAD and positioned to be linked up directly to the booming economies of East and South having a globally known tourist spot, Asia led by Japan, China and India. In the latest state-of-the-nation-address of President Gloria the Hundred Islands. Macapagal-Arroyo, it has been dubbed as one of the five super- regions that enjoy top priority in the dispersal of industries to the less developed portions of the Philippine Islands.
16. An area made up of four administrative regions occupying halfof Luzon offers a smorgasbord of investment prospects from goldmining to sea farming and food processing. Each province has itsown strengths and potential niche in the investment market. The main problem in the past was the dearth of information onwhat those provinces have to offer to local or foreign investors —big, medium and small. The shortcoming is getting corrected as a cash-strappedgovernment hammers up partnerships with the private groups inevolving more focused investment promotions initiatives for thesuper-region. One such initiative was the drawing up last year of a tourisminvestment program for the Ilocos - Cordillera tourist corridor thatincludes the province of Pangasinan, and its premier touristdestination the Hundred Islands of Alaminos City.Why and where to invest in Alaminos City? No other city in the Philippines other than Alaminos, and maybefew in the world, holds the distinction of having a globally knowntourist spot, the Hundred Islands, while the host city remains inrelative obscurity. The city is dead set, however, to ride on its unique natural allureas its trademark in earning a bigger niche in the tourism trade. It is nowonder that the city government has been strongly pushing forinvestments anchored on eco-tourism. It has succeeded in getting the services of Palafox Associates(see related story in the next page). Prior to Palafox, the city leadersfrom its first city mayor to the incumbent have evolved an investmentzoning plan that divides the city for focused investments based onthe strengths of clusters of villages or barangays. The city has been divided into seven investment zones. Four coastal villages outside the protected area that covers theHundred Islands have been classified for aqua-marine-basedindustries. A larger segment of the town made up of six other coastal villagesfronting the popular islands make up the tourism zone. The rolling-hill barangays nearby of four villages have been setaside for commercial forest plantations, orchards, recreation andamusement parks. Three barangays in the downtown area is the commercial center,and behind it, in two sparsely populated section of the city, lightindustries are to be built. Still the widest section that make up the rest of the inland areaand suburbs, are devoted to agriculture, 26 barangays in all. Sixteen of them flatland, both irrigated and rain-fed, are devotedto rice, corn and other high value farm crops while the rolling hillsare for livestock raising and orchards.Out-of-the Box Tourism The city government gained direct management of the HundredIslands National Park from the Philippine Tourism Authority onSeptember 29, 2005 by virtue of Executive Order No. 436 issued byPresident Gloria Arroyo last June 24, 2005 transferring themanagement, administration and maintenance of the HINP toAlaminos City. The city government has focused on tourism as itsflagship investment area. It has expanded the tourist zone to includeBolo Beach, Telbang and Victoria for resorts, retirement villages andother nature-friendly investment projects fronting the island clusters.
17. As the crowd of guests drawn in multiply, support services and microand small industries have been anticipated and encouraged to mushroom. I t has poured in public resources for additional cottages on some of the islands, floating bridges across some of the islands, renovated existing pavilions and upgraded other support facilities to add comfort to visitors. It is also professionalizing services in the acquired hotel, restaurant and other facilities turnedover by the Philippine Tourism Authority. It has likewise lined up the building of the Lucap Wharf Boardwalk project that will serve as a viewing point,promenade park and common eating place for tourists. The accent in the out-of-the-box tourism development for Alaminos City is in ecotourism. It has lined a plethora of water sports, old and new festivals, spelunking, bird watching and other fun-filledand outdoor activities that are meant to attract a bigger number of daily foreign and local tourists at reasonablerates. Ongoing festivals include the City Fiesta and Homecoming, Hundred Island Summer Camp, Images of theHundred Islands, and Island Adventures. As guests multiply, support services and micro and small industries have been anticipated and encouraged tomushroom. These include food, souvenir items, water sports paraphernalia and about every item or services toanswer the needs of guests. The bigger ticket and medium investments would be in beach resorts, shopping and rental centers, recreationalfacilities, specialty restaurants, hotels, inns and vacation and retirement villages, tour and travel services, and otherinstitutional services to foreign and high-end local tourists. The strategic investments lined up include: the Hundred Islands Underwater Marine Theme Park; the roll-on, roll-off seaport in Victoria; the Alaminos Regional Airport at Alos; a potable water project; expansion oftelecommunications facilities; real estate development catering to tourists and a growing and getting more affluentpopulation and world-class hotels and resorts.Commerce and Light Industries The city government has drawn a plan for the construction of an integrated bus terminal and supermarket inpreparation to the influx of tourists as a result of the on-going tourism development program and projects. The terminal and market would not only expand commerce and trade in the city but will be the unifyingeconomic activity that ties together all the investment zones. The market will serve as the wholesale outlet of thefarm and fishery sectors, the distribution center of consumer and other basic goods for satellite towns, a multi-sport gymnasium and information center for tourists, and the immediate outlet for slight industries that wouldlocate in the city. The light industries have been envisioned to add value to the products and services of the farming and aqua-marine culture communities. Some are seen to engage in food processing and storage and other light industriesthat draw strengths from the resources and produce of the city and nearby towns. But also welcomed areknowledge-based industries like call centers and business process outsourcing outfits.Farm and Forestry The city leaders have prepared its rural residents to the challenges of the new economic order by clusteringfarmers into groups of larger production units tilling eight hectares each employing modern and environment-friendly methods, and raising high value crops at economies of scale. This has prepared them for partnerships with established or new fresh and processedfood companies including restaurant chains and exporters. Orchards and tree plantations are being pushed either to be developed for farming hobbyist to enjoy an active and fulfilling rural life in a tourist townwith the basic comforts of modern society, wood-based industries that are running out of wood and other forest-based raw materials and plain nature loverswho want to share, not only enjoy, a natural, safe and healthy habitat. To complete the food self-sufficiency programs of the city and its satellite towns, its farming industry is enhanced through its Bayanihan IntegratedProgram for Sustainable Agriculture (BIPSA) or more popularly known as Agri-Volution aimed at creating a new green revolution and a vibrant livestock andpoultry industry which forms part of the integrated development plan. Investments could be small, home-based and family-owned, or medium, corporate orcontract farming with the big players.Fishery The fishery resources are opened for the creative investors as the city fine-tunes its coastal management plan. The bottom line is the sustainability, people-oriented and environment friendliness of the investment project, be it a fishpond, a fish pen, a seaweed farm, a cultured pearl farm or storage or canningprojects.Good Governance The city has been putting in place a system of governance that is investment and business friendly. It is a system of processingbusiness related permits and licenses that is cheap, fast and without hidden costs through the employment of informationtechnology and a pool of public servants trained to help make business prosper. At the end of the day, excellent governance in any city or town equals progress with equity and sustainable development. The Road Ahead Much of what have been planned at building a modern green city are still dreams, not yet on the ground. The logistical needs are enormous. City leaders realize that on their own, the people of Alaminos could accomplish only so much. With partners in the rest of the Philippines and elsewhere, much more can be done, and done fast. The city leaders have therefore decided to seek partners among development institutions, believers, tourism entrepreneurs, developers, international hotel chains and those who are convinced that investing in nature-friendly projects is worth the risk, and a smart business decision to preserve undeniably the world’s eight greatest wonder, the Hundred Islands.
18. Make It Alaminos! It’s not just one of the nicest places in the planet. Alaminos is THE PLACE. It is Home to the Hundred Islands National Park… Where one can swim on its azure blue waters… Walk on its white sand beaches…. Marvel at its natural wonders… Reflect on God’s Perfect Creation… Commune in serenity with Mother Nature. In Alaminos, one will be captivated by its rich array of seafood, native cakes and unique culinary dishes. One will also be enamored by its strategic location, its combination of rustic andurban living and its people’s collective quest to preserve, protect and conserve its rich natural resources. Other than the 8th wonder of the world, the other greatest asset of Alaminos is itspeople - so far the warmest, friendliest and most hospitable human beings on this part of the globe.Its readiness to open again its doors to the world and its arms to potential partners in progress and development is proof positive of its determined bid to make Alaminos the new global tourist destination. Alaminos City Magazine is produced by Media Touchstone Ventures, Inc. for the City of Alaminos (Office of Mayor Hernani Braganza) Overall Concept by Melandrew T. Velasco. Creative Design Concepts by Michelle M. Cabrera. Editorial by Abraham Belena and Donna G. Brazas. Layout Consultant Albert Agpalasin. Layout Artist George Agcanas. Printed by Media Touchstone Ventures, Inc. All Rights Reserved October 2006
19. City of Alaminos, Philippines - Home of the Hundred IslandsQuezon Avenue, Poblacion, Alaminos City, 2404 Pangasinan, Philippines (63.75) 552.7777 | 551.2145 | 551.2146 | 551.2147 www.alaminoscity.gov.ph firstname.lastname@example.org