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3 PL summit 2009
                  Brussels, Nov. 24th 09




1
1. The bottled water market

    2. Nestlé Waters at a glance

    3. The origin of the crisis

    4. Nestlé Waters answe...
The bottled water market

          A competitive category

          Global differences




3
A competitive category

                                         Billion   Breakdown        Consumption    Average
       ...
Global differences
                                                                         in volume

                   ...
Nestlé Waters at a glance
         Key figures

         Brand portfolio




6
Key figures 2008

    Sales                 CHF 9.6 billion (9% of Nestlé Group sales)
    Organic growth        -1.6%
   ...
Key positions 2008*

                                      N°1
                                      in Europe
    N°1    ...
A showcase of 64 brands



    56 Local brands

     5 International brands

     3 Nestlé brands



9
Breakdown of sales by brand


         Nestlé
         brands 18.5%




     International                  Local
        ...
Every brand has its market
                                                     Local brands
     Almost two-thirds of sal...
A quintet of international stars
                                       5 international brands

     Natural mineral water...
’
                       What’s in the Nestlé name
                                              The Nestlé brand

      1...
The origin of the crisis

         2 drivers for a category crisis




14
2 drivers for a severe category issue

     Crisis started in 2007
       Western Europe: Sales decrease
       North Amer...
Nestlé Waters answer

         Safeguarding resources
         Produce more with less
         Optimising logistics




16
Safeguarding resources

     Protecting water quality

     Creating protective
     perimeters

     Constant monitoring
...
Produce more with less

                      Anticipating the impact of packaging
                                       ...
Optimising logistics


     Constantly seeking solutions
     to reduce the impact
     of logistics on the environment

 ...
20
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Jacques Poulet, Nestlé Waters on 'Proven Methods to Manage Supply Chain Risk & Drive Your Costs Down'

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Jacques Poulet, Global Head of Logistics, Nestlé Waters speaks at the session on 'Proven Methods to Manage Supply Chain Risk & Drive Your Costs Down' at the 7th European 3PL Summit in Brussels, November 25th 2009.

To download all of the slides from the conference for free visit www.3PLsummit.com/eu_2009ppts

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Transcript of "Jacques Poulet, Nestlé Waters on 'Proven Methods to Manage Supply Chain Risk & Drive Your Costs Down'"

  1. 1. 3 PL summit 2009 Brussels, Nov. 24th 09 1
  2. 2. 1. The bottled water market 2. Nestlé Waters at a glance 3. The origin of the crisis 4. Nestlé Waters answer 2
  3. 3. The bottled water market A competitive category Global differences 3
  4. 4. A competitive category Billion Breakdown Consumption Average litres (%) per capita annual growth in litres 2003 to 2008 Total refreshment beverages 565 100 83 105 Carbonates (colas, lemonades, …) 203 36 30 102 Bottled water (including HOD) 200 35 30 106.5 Fruit juices / still drinks 61 11 9 105 Dilutables (powder/liquid concentrates) 46 8 7 104 Ready to drink tea 24 4 4 108 Sport drinks / energy drinks 14 2.5 2 109 Flavoured water / functional water 9 1.6 1 119 Source: Zenith International 2008 for bottled water, Euromonitor 2008 for all other beverages 4
  5. 5. Global differences in volume Billion Breakdown Population Growth litres (%) breakdown 2007/2008 (%) (%) Total bottled water 198 100 100 + 4.3 Western Europe 46 24 6 - 0.2 Eastern Europe 15 7 6 + 6.9 North America 33 17 5 - 2.7 Latin America 34 17 9 + 5.5 Asia / Oceania 52 26 56 + 9.6 Africa / Middle East 18 9 19 + 11.4 Source: Zenith International 2008- Early estimates 5
  6. 6. Nestlé Waters at a glance Key figures Brand portfolio 6
  7. 7. Key figures 2008 Sales CHF 9.6 billion (9% of Nestlé Group sales) Organic growth -1.6% RIG -3,9% EBIT CHF 573 million Market share* 18% Employees 31,500 Factories 103 Producing countries 36 Brands 64 *Internal estimate in value terms EBIT: earnings before interests & taxes 7 RIG: Real Internal Growth
  8. 8. Key positions 2008* N°1 in Europe N°1 n°1 in Belgium, France, Germany, Hungary, in North America Italy, Switzerland n°1 in Canada, n°2 in Poland, the United Kingdom in the United States n°3 in Greece, Russia, Spain in Asia n°1 in Pakistan, Vietnam n°3 in Thailand, South Korea N°1 in Africa / Middle East Latin America n°1 in Bahrain, Egypt, Jordan, n°1 in Cuba Lebanon, Qatar, Saudi Arabia, n°2 in Argentina Turkey, Uzbekistan n°2 in South Africa 8 N°1 bottled water company worldwide *In value (including HOD)
  9. 9. A showcase of 64 brands 56 Local brands 5 International brands 3 Nestlé brands 9
  10. 10. Breakdown of sales by brand Nestlé brands 18.5% International Local brands 21.2% brands 60.3% In value terms (2008) 10
  11. 11. Every brand has its market Local brands Almost two-thirds of sales Present on every continent Key for access to local markets Providing a real competitive edge Essential to the development of Nestlé Waters 11
  12. 12. A quintet of international stars 5 international brands Natural mineral waters from protected sites, located in France and Italy At the origin of growth on the bottled water market Strong identities Distributed worldwide Umbrella brands meeting different needs At the forefront of innovation 12
  13. 13. ’ What’s in the Nestlé name The Nestlé brand 1st driver for growth Unique multi-site production model A family positioning at an affordable price, adapted to local needs Over 5 billion litres Present in 39 countries on every continent 13 N°1 brand of bottled water in 2008
  14. 14. The origin of the crisis 2 drivers for a category crisis 14
  15. 15. 2 drivers for a severe category issue Crisis started in 2007 Western Europe: Sales decrease North America: Growth stopped First driver was prices Move to private label Low cost production models Second was environmental impact Tap water versus bottled water Negative image of the bottle CO² emissions in transport 15
  16. 16. Nestlé Waters answer Safeguarding resources Produce more with less Optimising logistics 16
  17. 17. Safeguarding resources Protecting water quality Creating protective perimeters Constant monitoring of the quality and quantity of resources Improving environmental performances at factories 17
  18. 18. Produce more with less Anticipating the impact of packaging on the environment Reducing the weight of packaging In 1992: 90 grams of PET to produce two 1.5 L bottles In 2007: 90 grams of PET to produce more than three 1.5 L bottles Using recyclable or reusable materials Reducing energy consumption (by 17% since 2004 for every litre produced) Taking part in the setup of waste collection and sorting systems 18
  19. 19. Optimising logistics Constantly seeking solutions to reduce the impact of logistics on the environment Optimising transport policy by: - reducing the number of trucks - developing road-rail transport 19
  20. 20. 20

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