Internet Marketing Tips & Strategies for 2012
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Internet Marketing Tips & Strategies for 2012

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Chris Hornak, the Director of Operations at Eyeflow Internet Marketing, a Pittsburgh based SEO firm, gives a presentation on internet marketing tips and strategies for 2012. Including Google+, Website ...

Chris Hornak, the Director of Operations at Eyeflow Internet Marketing, a Pittsburgh based SEO firm, gives a presentation on internet marketing tips and strategies for 2012. Including Google+, Website Optimization and more.

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    Internet Marketing Tips & Strategies for 2012 Internet Marketing Tips & Strategies for 2012 Presentation Transcript

    • Internet Marketing Tips & Strategies for 2012 Chris Hornak Director of Operations Eyeflow.com
    • Build a Better Website
      • Hire the right web designers
      • Are their sites search engine friendly/follow Google Guidelines?
      • Ask for live examples and run them through woorank.com.
        • Lots of red could mean they don’t design for SEO.
        • Pay special attention to the SEO Basics, SEO Content, Usability and Technologies sections.
    • Search Friendly Content
      • When did you add new/unique content last?
      • Can the content of your website answer the questions you get on a day-to-day basis?
      • Is it easy to find? Do you even know your way around your website?
      • Can you give someone a URL from your website over the phone?
      • If a customer just had the content, would they think you’re an industry expert?
    • Leveraging Social Media
      • Social Media has changed the game.
        • Brands no longer go after customers; customers now search and follow their favorite brands.
      • Be a Part of the Conversation.
    • Leveraging Social Media
      • Start with the big 4.
        • Facebook – Your existing customers.
        • Twitter – Everyone else.
        • LinkedIN – Business relationships.
        • Google+ – Google
      • Link to and from your website.
    • Leveraging Social Media
      • Update regularly.
        • What’s going on at your business?
        • What’s going on in your industry?
        • Ask questions.
        • Share something funny.
    • Plan for the Future
      • Get to know Google
        • http://www.eyeflow.com/learn/seo-resources/
      • Don’t try to trick Google. Instead, help Google.
        • Would you feel comfortable explaining what you've done to a website that competes with you?
      • Hire the right SEO company.
    • Chris Hornak Director of Operations Eyeflow.com Thanks!