Social TV, Transmedia Storytelling and Beyond

THE REVOLUTION WILL NOT ONLY BE TELEVISED… … it will be available via exclusive, downloadable content on our website; unlocked by twee7ng our hashtag, or by ac7va7ng your Shazam app…

Hi, my name is… Rick Liebling •  Creative Culturalist @ Y&R New York •  @Rick_Now •  RickLiebling.com •  DISCLAIMER! #megamashup @rick_now

What are we going to be talking about today?•  Social TV•  Transmedia Storytelling•  The Future…#megamashup @rick_now

Social TV#megamashup @rick_now

“Social TV is coming of age.” “We can feel the beginning of a shi7 to infuse social in just about every TV produc?on product.” #megamashup @rick_now

What is Social TV?Social TV is creating the cyber-living-room andcyber-bar to enable increased interactivityaround shared programming both live andtime-shifted.#megamashup @rick_now

What is Social TV?Twitter version:Social TV - The enabling of a distributed,massive multi-person experience aroundshared programming. #megamashup @rick_now

An abridged look at Social TVtools, apps and platforms…#megamashup @rick_now

#megamashup @rick_now

"Sales of Fashion Starmerchandise exceededexpectations," Macysspokesperson HollyThomas told TV Guide. #megamashup @rick_now

@AgentMom - Best dressed list! All three colors ofRoss Benne shorts headed my way from Macys#fashionstar@_AMATO - Looks like someones going to macystmrrw! Not only is there a sale. But those really cuteshorts are in stores tmrrw as well #fashionstar@dejabelle6 - So I am waiting to buy those trousershorts at Macys online. Thanks. #fashionstar#megamashup @rick_now

Social TV analytics, data andother number-crunchinggoodness…#megamashup @rick_now

•  USA Networks and Ford reported a 23% engagement rate with Sync Ads•  During the Super Bowl, SSN found that brands that ran Sync Ads had a spot recall 45% higher•  During the Oscars, SSN showed that mobile ad interaction was 42% higher during commercial breaks than during programming#megamashup @rick_now

What is Transmedia Storytelling?Transmedia immerses an audience in a story’suniverse through a number of dispersed entrypoints, providing a comprehensive andcoordinated experience of a complex story.#megamashup @rick_now

What is Transmedia Storytelling?Twitter version:Transmedia Storytelling - Creating a multi-platform, coordinated experience within animmersive universe. #megamashup @rick_now

Hunger Games •  Transmedia? #megamashup @rick_now

Mark of the Spiderman#megamashup @rick_now

So, what’s next?

What is Intermedia?Intermedia is characterized by the real-timeinteraction between content consumers,content producers, the content’s participantsor notable third parties.This engagement may play a role in the on-goingor future development of the content in the formof voting, surveys, commentary or other formsof interaction.#megamashup @rick_now

What is Intermedia?Twitter version:Intermedia - Real-time interaction amongst &between viewers, content producers and/orcharacters across two (or more) platforms.#megamashup @rick_now

If you only remember 3 things:1.  Understand your consumer’s complimentary content consumption behaviors2.  Think how your brand can be part of the story people are interested in3.  Be open to the possibilities of real-time interaction#megamashup @rick_now

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Social TV, Transmedia Storytelling and Beyond

by Rick Liebling

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