This document provides a primer on crowdsourcing and discusses its implications for creative industries and marketing. It includes perspectives from industry leaders on both the opportunities and challenges of crowdsourcing. Some key points made include: - Crowdsourcing is gaining popularity as both an approach for brands and agencies to source creative work more cost effectively. - However, some question whether crowdsourcing can consistently deliver high quality work and whether the crowd always gets it right. Curation and guidance may still be needed. - Brands directly crowdsourcing work poses challenges for traditional agencies but also opportunities to evolve models and better leverage the crowd. - The role of new agencies like Victors & Spoils is seen as guiding