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What is happening on Mobile

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@ ICMA Congress “CLASSIFIEDS: RECIPES FOR SUCCESS”

@ ICMA Congress “CLASSIFIEDS: RECIPES FOR SUCCESS”

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  • I ’ m realy pasionated about mobile. I think it is already changing our lives. It already changed mine. I used to have endless discussions with my friends about stupid details like how many people are living in china. Since i have mobile internet access these discussions are over in a minute. And i realy believe that it is these kind of small things, but a lot of them wil change our lives. My position as a mobile innovator gives me quit a good overview on what is going on in the mobile market. I will bring to you an overview of things that i think you should know about Mobile.
  • Most experts on mobile internet will tell you that only a few OS ’ s will survive. Why is this relevant for all of you? Because they all dream of having a succesful application store like apple. When today, you want to offer a mobile application towards ALL smartphone users, you will need to develop at least 10 native applications.
  • Only a few companies have the resources do have 10 applications developped. The result is that only apple and android have a lot of applications available. Windows Mobile has a handful of applications and the other stores are non=existing. And even more important, they are non-used. I believe that Android will be number one, Apple IOS second and Windows Mobile will be the thirt and last player. The other will dissapear within a few years. Maybe that the asian market will bring an unforseen suprise. But this is my humble opinion.
  • A second item I want to share with you is the success of Android. In north america android has become the new market leader. In the latest quarter 50% of newly sold smartphones where android. There ’s not only good news. The very broad range of devices is causing its first problems. You’re only sure that your application is working properly on a certain device, when you test it on that device. Life would be easy if everbody would buy an iphone. But even with these small problems, I believe that nothing will stop them in becoming the new marketleader on mobile OS.
  • Transcript

    • 1. © Exuvis © Exuvis ICMA "Classifieds: Recipes for Success" What is happening on Mobile
    • 2. © Exuvis © Exuvis What is happening on Mobile?
    • 3. © Exuvis Image caption Mobile OS market is overcrowded!
    • 4. © Exuvis Image caption The Mobile OS market is overcrowded
    • 5. © Exuvis Image caption OS:The battle of the Titans
    • 6. © Exuvis Image caption OS:The battle of the Titans Worldwide Mobile Operating System 2011 and 2015 Market Share Source: IDC
    • 7. © Exuvis Image caption Android becomes the world's leading smartphone platform
    • 8. © Exuvis Image caption OS:The battle of the Titans Total apps in store:
    • 9. © Exuvis Image caption OS Share of Mobile Web Consumption: Worldwide
    • 10. © Exuvis Image caption OS Share of Mobile Web Consumption: Europe
    • 11. © Exuvis Image caption OS Share of Mobile Web Consumption: Asia
    • 12. © Exuvis Image caption OS Share of Mobile Web Consumption: North America
    • 13. © Exuvis Image caption Application or Mobile website? Mobile Website vs. Mobile App (Application): Which suits your ambitions?
    • 14. © Exuvis Image caption Application vs. Mobile website?
      • Options
      • Application for users to download
      • Mobile website
      • Both ?
    • 15. © Exuvis Image caption Application vs. Mobile website?
      • Similarities
      • Accessed over (mobile) Internet
      • Contain text/images/video/…
      • Integrated functions: click to call, …
      • Performance !
    • 16. © Exuvis Image caption Application vs. Mobile website?
      • Application – Advantages
      • Monetization/Sellable (micro payments)
      • Findability: Existing/Free distribution channels (appstores)
      • Mobile phone specific features (send SMS, access contacts, …)
      • On the phone until uninstalled (can also be is disadvantage)
      • Offline mode: access + local storage
      • Application – Disadvantages
      • Installation requires ‘ privileges ’ = account in app store (credit card)
      • Platform specific versions (multiplatform dev?)
      • AppStore/Marketplace accept ? (different policies)
      • Update ? Who has which version – user must choose to update
    • 17. © Exuvis Image caption Application vs. Mobile website?
      • Mobile website - Advantages
      • Platform independent – available on every handset > WURFL libraries
      • HTML/HTML5: GPS, Gyroscope (tilting)
      • No acceptance policy – unregulated
      • Immediacy: Mobile Websites Are Instantly Available
      • Upgradability: Mobile Websites Can Be Updated Instantly
      • Reach: Mobile Websites Have Broader Reach
      • A Mobile Website Can be an App!
      • Mobile website – Disadvantages
      • Invoicing needs credit card – no in app purchase
      • Must be bookmarked – no installation
      • Own marketing – no piggy back in appstores
      • Older devices = older browsers -> no new technologies
    • 18. © Exuvis Image caption Application vs. Mobile website? So what do you need ? (not want)
    • 19. © Exuvis Image caption Application vs. Mobile website?
    • 20. © Exuvis Image caption Application vs. Mobile website?
      • Set your goal first
      • Marketing driven ?
      • Deliver content and establish broad mobile presence ?
      • Interactive engagement
      • Application that needs to work like a computer program
    • 21. © Exuvis Image caption Application vs. Mobile website?
      • If you go for an app, make it meaningfull
      • When Does an App Make Sense?
      • Interactivity/Gaming
      • Regular Usage/Personalization
      • Complex Calculations or Reporting
      • Native Functionality or Processing Required
      • No connection Required

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