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The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina
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The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina

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This presentation suggests a process that marina managers and marine business operators should consider when looking for technologies that will give their customers access to marina products and ...

This presentation suggests a process that marina managers and marine business operators should consider when looking for technologies that will give their customers access to marina products and services 24-hours per day and seven days per week. This presentation includes discusses online slip reservations, online parts and accessories sales, work order service requests and online bill payment.

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The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina The 24/7 Marina: Online Slip Reservations, Social Media for Boaters and Giving Boaters Access to Your Marina Presentation Transcript

  • EXUMA TECHNOLOGIES, INC. CAM COLLINS, CEO The 24/7 Marina: Making it Real in a Virtual World
  • THE 24/7 MARINA: MAKING IT REAL IN A VIRTUAL WORLD For the most current version of the presentation, please visit: http://www.slideshare.net/exuma
  • READY FIRE AIM Ready Fire Aim : What not to do when embracing new technology
  • TECHNOLOGY COST OVERRUNS “ The Lockheed Martin F-35 program has been plagued by cost overruns and issues with software/systems on some variants.”
  • TECHNOLOGY COST OVERRUNS “ Microsoft overreached itself and found itself staring at delays and cost overruns that were beginning to affect its bottom line.”
  • RESOURCE COSTS People spend on average 5X more time on FaceBook than on other leading websites
  • YOU NEED A PLAN
    • Four Step Process
    People Objectives (Goals) Strategy (Success Metrics) Technology
  • YOU NEED A PLAN
    • People
    Who is your audience? Profile your audience Who are your contributors? Outside your marina Inside your marina (HEROes)
  • DEMOGRAPHICS
  • DEMOGRAPHICS
  • DEMOGRAPHICS
  • BABY BOOMER INFORMATION NETWORK
  • GENERATION Y INFORMATION NETWORK
  • GENERATION Y NEWS SOURCES
  • TECHNOGRAPHIC PROFILE
  • YOU NEED A PLAN
    • Objectives (Goals)
    People Objectives (Goals) Strategy (Success Metrics) Technology
  • OBJECTIVES
    • Objectives (Goals)
    • Brand awareness
    • More free time
    • Increased job satisfaction
    • Employee/Team empowerment
    • Increased margins
  • YOU NEED A PLAN
    • Strategy (Success Metrics)
    People Objectives (Goals) Strategy (Success Metrics) Technology
  • STRATEGY Strategy (Success Metrics) Number of customers we communicate with online Number of new prospects that came through the web Reduction in support calls as a result of FAQs, blogs and Live Chat Percentage of Work Order requests processed through our website Number of customer suggestions implemented successfully Page rank on the major search engines Revenue and profit in our online storefront Number of people in our target demographic that follow us Twitter Number of active fans on our Facebook page Reduced spending on traditional media Number of slip reservations processed through our website
  • YOU NEED A PLAN
    • Technology
    People Objectives (Goals) Strategy (Success Metrics) Technology
  • WHERE DO YOU START?
  • COMPLETE SOLUTIONS APPROACH
  • THE APPSTORE AS A BUSINESS MODEL Developers Create Apps App Store Apple Support Customers
  • THE DOCKMASTER ECOSYSTEM
    • Open Solutions That Connect
    Exuma WebConnector and API LEAD MANAGEMENT ThreeClix POS /PAYMENT SOLUTIONS Micros Jonus Payware RC PC Charge MARKETING WEBSITES Channel Blade PowerSports Network OpenDB and D3 Oracle Microsoft SQL Server MySQL Paycheck Payroll