• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Online Brand Building Is An Overall Task
 

Online Brand Building Is An Overall Task

on

  • 3,412 views

This presentation is about online brand building and how important it is to go beyond traffic and conversion to build a solid customer base. I held this presentation in Brighton for the BrightonSEO ...

This presentation is about online brand building and how important it is to go beyond traffic and conversion to build a solid customer base. I held this presentation in Brighton for the BrightonSEO show in front of Content Marketeers and Content Creators. It is a bit beyond my league and non-technical, but that was the point!

Statistics

Views

Total Views
3,412
Views on SlideShare
939
Embed Views
2,473

Actions

Likes
0
Downloads
10
Comments
0

5 Embeds 2,473

http://www.danielbianchini.co.uk 1535
http://www.allthingsweb.co.uk 667
https://twitter.com 269
https://abs.twimg.com 1
http://localhost 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Brand building is an important aspect of creating a successful company. There are rules and findings in science to explain it.
  • Long time SEO, coder and online marketeer
  • You are fixed on brands! If you like it or not!
  • See?
  • We communicate in different channels. Each channel has it’s own requirements…
  • Talk to your customer along

Online Brand Building Is An Overall Task Online Brand Building Is An Overall Task Presentation Transcript

  • Information is a micro brand Ralf from texton twitter@trabit to traffic & conversion
  • Hello, I am Ralf Schwoebel CEO of Tradebit.com – puzzler@tradebit.com Ralfon twitter@trabit
  • …a little test… wait for the image, say the first word you think of out loud Ralfon twitter@trabit Exterminate
  • Brand awareness Brand building is not snake oil Ralfon twitter@trabit
  • Brand awareness Brand building is not snake oil Ralfon twitter@trabit
  • How „brand building“ works How do the basics work? What is the latest in the “thought process”? • Focus Company value incl. brand value: US$ 120 bn. • Harmonize Company value excl. Ralf brand value:on twitter • Penetrate US$ 50 bn.@trabit
  • One “feeling” Ralfon twitter@trabit
  • anywhere Ralfon twitter@trabit
  • any channel Ralfon twitter@trabit
  • of any kind Ralfon twitter@trabit
  • transports your identiy Ralfon twitter@trabit
  • Our process Conversion Goal: Sale, Click or Lead? Ralfon twitter@trabit
  • Ralfon twitter@trabit
  • Brand awareness Conversion Traffic Goal Search / SEO Sale SEM / Ads Click eMailings Lead Social Marketing Facebook Like / G+ Ralfon twitter Classic Ads (Re-)Tweet@trabit Affiliates, … Brand Building
  • Online Brand Building? What has that to do with content on the pages? Ralfon twitter@trabit
  • Our (the wild SEO) process 1. Conversion Goal 2. Landing Page(s) 3. Channel Publishing (slideshare, etc.) 4. SEO 5. Social 6. SEM 7. Other traffic means Ralfon twitter@trabit We need => RETURNING CUSTOMERS
  • What can you do? Focus => Harmonize => Penetrate Ralfon twitter@trabit
  • Live up to your message! Ralfon twitter@trabit
  • Brand building is boring … in the doing, but necessary! Brand building is important! Found this interesting article about brand building with a cat! Professor Smartass talks about how important brand building is Ralf See this short video clip about theon twitter importance of brand building@trabit
  • Different channels, different tricks Bounce Rate Ralfon twitter@trabit
  • Simple dynamic pages Landing Page Tweet for a discount Call to action Channel Rotator 1 Link Bait Like us on FB to win Limited time offer Good texts, pitching texts, Informative texts, video, pictures, Etc. Add us on G+ Funny Video! Local Events SEM Ralfon twitter@trabit
  • Information carries your brand Ralfon twitter@trabit
  • Information carries your brand Is your message big and easy enough? People WILL see it in screen shots around the web on Ralf other sites, too!on twitter@trabit
  • Come by for a discussion! “We have expanded our services from creating SEO texts to fully supporting our customers in building content that inspires.” Meet me in the exhibition hall! Ralf Jochen Mebuson twitter@trabit Textbroker
  • Thank you! Ralf Schwoebel, CEO Tradebit, Inc. www.tradebit.com puzzler@tradebit.com Ralf In partnership with www.textbroker.co.ukon twitter@trabit