International and European SEO - Pubcon 2008
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International and European SEO - Pubcon 2008

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This short intro to international SEO from the perspective of North American companies holds still some valid infos. I held this PPT on Pubcon 2008 and before it is lost on my drives, I publish it on ...

This short intro to international SEO from the perspective of North American companies holds still some valid infos. I held this PPT on Pubcon 2008 and before it is lost on my drives, I publish it on Slideshare for the world to see. Maybe it gives you some ideas.

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International and European SEO - Pubcon 2008 International and European SEO - Pubcon 2008 Presentation Transcript

  • International and European Site OptimizationDelivering in the content in the languageand the country you want to rank in!Pubcon 2008byRalf Schwoebel, CEOTradebit, Inc.puzzler@tradebit.comhttp://www.tradebit.com/
  • The global approachRunning a site follows basic rules, everywhere Search & Ads Click SEO, SEM, Social Networks, Advertising, Bookmarks, etc. brand positioning Classical Lead Offline adsMouth2mouth, Print, etc. Traffic Conversion Generating valid addresses Community Sale Repeating customers, Selling goods and Registered users, eMailing information
  • The local worldTranslation is not enough! • Ranking is easier with local domains, but a development effort, if done right! • Legal aspects can be complicated • Keyword research and content creation might work differently View slide
  • The local SEO aspectsConversion has a cultural aspect e.g. e.g. Germans play soccer, Germans play soccer, not football not football View slide
  • Legal aspects might be a problem • EU has no DMCA • C&D in Germany: $600 upwards • NO Trademarks in meta-tags or domains • Payment methods are different
  • International SEO aspects• Keyword research: Lack of good tools for german, spanish, etc. • Linkbuilding: Authority sites and social networks need different attention • Affiliates: other networks are used!
  • The technical aspects – going localIntroduction of a free reverse proxy for localcontent and language delivery... VPS VPS VPS VPSVPS M
  • Technical aspectsHow does that work? How much is it? Squidwww.somedomain.com Open Source www.somedomain.de de.somedomain.com es.somedomain.com VPS uk.somedomain.com cheap, local M servers main, big server (farm)
  • Example Squid configOpen source package for Linux and Win [root@xy ~]# cat /etc/squid/squid.conf [obfuscated] http_port 80 vhost vport cache_peer 74.55.276.X parent 80 0 originserver sourcehash cache_peer 74.55.276.Y parent 80 0 originserver sourcehash collapsed_forwarding on refresh_stale_hit 600 seconds acl all src 0/0 http_access allow all cache_mem 32 MB cache_swap_low 90 cache_swap_high 95 cache_dir ufs /var/squid/cache 10000 16 256 maximum_object_size 4096 KB maximum_object_size_in_memory 1024 KB
  • More technology to ease your lifeOpen, free IP based ad deliveryFor a test, if regional advertising deliveryhelps you to make more money, you maytry out www.openx.org for free (25 Millionad deliveries - not affiliated in any kind)
  • Contact the speaker Thanks for watching, contact me for questions Ralf Schwoebel, CEO Tradebit, Inc. puzzler@tradebit.com http://www.tradebit.com/