Run A Better Product Blog

Run A Better Product Blog BarCamp Atlanta 10/12/2007 Dave Coustan -- http://blog.extraface.com

Think of your Product Like a Point of View.
It could have been a million things, but it is what you made it.
Defines a way of looking at a problem.
Can be applied to a larger discourse.
Available for debate and discussion.
Subject to modification and growth.
*Your product blog is the place where that POV lives and emanates from. (but do comment elsewhere)
Dave Coustan -- http://blog.extraface.com

1. A Point of View - Dreamhost. Dave Coustan -- http://blog.extraface.com (blog.dreamhost.com)

2. Think Story Arc, not Monster of the Week. Dave Coustan -- http://blog.extraface.com

2. Think Story Arc. ELNK Next Gen Portal Dave Coustan -- http://blog.extraface.com

3. Organize your Revision Cycles for a Human
Group changes by themes and stories
“ In this release, we focused on…”
Name your release cycles.

4. Who gets to Break Product News?
A suggestion: “Let us break our own
product news, and in return we’ll help
make your press releases truly
meaningful.”

5. Create and Foster a Subculture
Per Tara Hunt: “we want to create a culture of…?”
Highlight what your users are doing.
Communicate with them elsewhere/be accessible.
Circulate schwag.

Bonus Tips
Make the lame interesting.
Dave Coustan -- http://blog.extraface.com (http://del.icio.us/blog)

Bonus Tips
Establish Set Pieces
Dave Coustan -- http://blog.extraface.com (http://blogs.earthlink.net/myfavorites)

Bonus Tips
Be specific when asking for feedback.
Throw in cute animal photos.

Run A Better Product Blog

by Dave Coustan on Oct 12, 2007

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