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Run A Better Product Blog Presentation Transcript

  • 1. Run A Better Product Blog BarCamp Atlanta 10/12/2007 Dave Coustan -- http://blog.extraface.com
  • 2.
    • Think of your Product Like a Point of View.
    • It could have been a million things, but it is what you made it.
    • Defines a way of looking at a problem.
    • Can be applied to a larger discourse.
    • Available for debate and discussion.
    • Subject to modification and growth.
    • *Your product blog is the place where that POV lives and emanates from. (but do comment elsewhere)
    Dave Coustan -- http://blog.extraface.com
  • 3. 1. A Point of View - Dreamhost. Dave Coustan -- http://blog.extraface.com (blog.dreamhost.com)
  • 4. 2. Think Story Arc, not Monster of the Week. Dave Coustan -- http://blog.extraface.com
  • 5. 2. Think Story Arc. ELNK Next Gen Portal Dave Coustan -- http://blog.extraface.com
  • 6. 3. Organize your Revision Cycles for a Human
    • Group changes by themes and stories
    • “ In this release, we focused on…”
    • Name your release cycles.
    Dave Coustan -- http://blog.extraface.com
  • 7. 4. Who gets to Break Product News?
    • A suggestion: “Let us break our own
    • product news, and in return we’ll help
    • make your press releases truly
    • meaningful.”
    Dave Coustan -- http://blog.extraface.com
  • 8. 5. Create and Foster a Subculture
    • Per Tara Hunt: “we want to create a culture of…?”
    • Highlight what your users are doing.
    • Communicate with them elsewhere/be accessible.
    • Circulate schwag.
    Dave Coustan -- http://blog.extraface.com
  • 9. Bonus Tips
    • Make the lame interesting.
    Dave Coustan -- http://blog.extraface.com (http://del.icio.us/blog)
  • 10. Bonus Tips
    • Establish Set Pieces
    Dave Coustan -- http://blog.extraface.com (http://blogs.earthlink.net/myfavorites)
  • 11. Bonus Tips
    • Be specific when asking for feedback.
    • Throw in cute animal photos.
    Dave Coustan -- http://blog.extraface.com