listening in a digital world

::assumptions

There are people out there who are interested in our issues.
(whether we know them or not)

Those people are active in our communities.
(whether we help them or not)

We want to engage those interested and active people in our work.
(whether we agree with them or not)

That’s the heart of collaboration:
Engaging with interested and active people to create change.

But first:
you have to listen

::the steps

1. Set up your toolbox

The RSS Reader
Google Reader
Bloglines
Netvibes
Feedly

Brainstorm keywords
Organization name
Issue area
Synonyms for issue area
Other nonprofit names in your space
Program, services, and event names
URLs for your blog, web site, online community
Geography

Set up your feeds
Google Alerts
Twitter Search
Technorati
Flickr
YouTube
BackType
Blogpulse
Social Mention
BoardReader

And a few other accounts…
Twitter
Delicious
BackType
Flickr
YouTube

2. Make listening a practice

Lurk for the first 30 days
Review feeds first thing every morning
Open interesting links in new tabs
Read and follow links
Subscribe to new feeds
“Share” the most interesting information

On Day 31, go into triage mode
Be quick to mark as read
“Share” or “Star” as the first level of interest
Bookmark in delicious
Share with short comment in Twitter

On Day 45, begin to leave comments
Add value to the conversation
Don’t be afraid to disagree
Keep to the point of the post
Point to relevant sources if you’ve more information
Watch the conversation develop

3. Regular time for reflection

Review the trends
What/who do you share?
Where do you comment?
Are topics of conversation changing?
Are topics important to you increasing or decreasing in frequency?
Where are the most interesting conversations happening?

Measure your influence
Mining delicious
Twitter
Followers
Retweets
Link activity
Return traffic

Aggregate your contributions
Friendfeed
Backtype
Delicious
Twitter

Sources
We Are Media: Tactical Track Module 1
http://www.wearemedia.org/Tactical+Track+Module+1
nptech tag
http://delicious.com/tag/nptech

Thank you
Marnie Webb
http://www.techsoupglobal.org
http://twitter.com/webb
http://delicious.com/ext337
http://ext337.org

License
This work is licensed under the Creative Commons Attribution-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

listening in a digital world

by Marnie Webb on Jun 23, 2009

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listening in a digital world — Presentation Transcript