Creating Change in a Digital World
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Creating Change in a Digital World

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Developed for CALCASA's 2009 conference in Sacramento, CA.

Developed for CALCASA's 2009 conference in Sacramento, CA.

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Creating Change in a Digital World Creating Change in a Digital World Presentation Transcript

  • Creating Change in a Digital World
  • I have an agenda.
  • 1. Collaboration is everything.
  • 2. Social media provides you with the tools for collaboration.
  • 3. You can do it: If you develop a practice.
  • 1. Collaboration is everything.
  • Let’s start with some assumptions:
  • There are people out there who are interested in our issues. (whether we know them or not)
  •  
  • Those people are active in our communities. (whether we help them or not)
  •  
  • We want to engage those interested and active people in our work. (whether we agree with them or not)
  •  
  •  
  • That’s the heart of collaboration: Engaging with interested and active people to create change.
  •  
  •  
  • “ Collaboration is a ... process where two or more people or organizations work together in an intersection of common goals ... by sharing knowledge, learning and building consensus.
  • “ Most collaboration requires leadership , although the form of leadership can be social leadership within a decentralized ... group.
  • “ In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.” http://en.wikipedia.org/wiki/Collaboration
  • 2. Social media provides you with the tools for collaboration.
  • Facebook is better than you.
  • 8.6x the population of California http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html
  • 5 Billion minutes every day http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html
  • Twitter is better than you.
  • 475,000 people in February, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success
  • 7 Million in February, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success
  • Don’t make it you against them.
  • People in 202 cities raised $250,000 for Charity: water http://www.charitywater.org/twestival/ and http://twestival.com/
  • 3. You can do it: If you develop a practice.
      • Don’t spend too much time worrying about the tech bits.
    • Blogs
    • Micro Blogs
    • Virtual Worlds
    • Message Boards
    • Podcasts
    • Vlogs
    • Wikis
    • Photo Sharing
    • Chat
    • Social Networks
    • Taxonomies
    • RSS
    • Social Bookmarking
    • Listservs
      • Don’t get overwhelmed by the frantic energy of hype.
  •  
      • Instead, participate in the conversation.
      • It’s messy.
      • Start with organizational questions.
      • Public conversations?
      • Private conversations?
      • Owner?
      • Time frame?
      • Results?
      • Now, you are ready.
      • Offline: brainstorm keywords
    [ Initiate ]
      • Online: set up your toolbox
    [ Intiate ]
      • Offline: Share learnings
    [ Implement ]
      • Online: Share intelligence
    [ Implement ]
      • Offline: Describe the change
    [ Integrate ]
      • Online: Track your influence
    [ Integrate ]
      • Repeat.
  •  
      • Thank you!
  • Please! Contact me:
    • Marnie Webb
    • [email_address]
    • Work: http://www.techsoupglobal.org
    • Twitter: @webb
    • Skype: extension337
    • Blog: http://ext337.org
    • Delicious: http://www.delicious.com/ext337
  • Resources
    • Books
    • Groundswell by Charlene Li and Josh Bernoff
    • Here Comes Everybody by Clay Shirky
    • Momentum by Allison Fine
    • Cause Wired by Tom Watson
  • Resources
    • Web
    • We Are Media from NTEN
    • NetSquared from TechSoup Global
    • Groundswell Engagement Ladder
    • Beth’s Blog from Beth Kanter
    • A Collection of Social Network Stats for 2009 regularly updated by Jeremiah Owyang
    • nptech on delicious from the community
  • Resources
    • Twitter
    • @kanter
    • @rachelannyes
    • @ntenhross
    • @rootwork
    • @acarvin
    • @amyrsward
    • @CoreyPud
    • @rogercarr
  • Colophon
    • Powerpoint testcard by antimega http://www.flickr.com/photos/antimega/2468011723/
    • Heroes by videoplaceboisnot http://www.flickr.com/photos/videoplacebo/2476230102/
  • This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.