Creating Change in a Digital World

I have an agenda.

1. Collaboration is everything.

2. Social media provides you with the tools for collaboration.

3. You can do it: If you develop a practice.

1. Collaboration is everything.

Let’s start with some assumptions:

There are people out there who are interested in our issues. (whether we know them or not)

Those people are active in our communities. (whether we help them or not)

We want to engage those interested and active people in our work. (whether we agree with them or not)

That’s the heart of collaboration: Engaging with interested and active people to create change.

“ Collaboration is a ... process where two or more people or organizations work together in an intersection of common goals ... by sharing knowledge, learning and building consensus.

“ Most collaboration requires leadership , although the form of leadership can be social leadership within a decentralized ... group.

“ In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.” http://en.wikipedia.org/wiki/Collaboration

2. Social media provides you with the tools for collaboration.

Facebook is better than you.

8.6x the population of California http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

5 Billion minutes every day http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

Twitter is better than you.

475,000 people in February, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

7 Million in February, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

Don’t make it you against them.

People in 202 cities raised $250,000 for Charity: water http://www.charitywater.org/twestival/ and http://twestival.com/

3. You can do it: If you develop a practice.

Don’t spend too much time worrying about the tech bits.

Blogs
Micro Blogs
Virtual Worlds
Message Boards
Podcasts
Vlogs
Wikis
Photo Sharing
Chat
Social Networks
Taxonomies
RSS
Social Bookmarking
Listservs

Don’t get overwhelmed by the frantic energy of hype.

Instead, participate in the conversation.

It’s messy.

Start with organizational questions.

Public conversations?

Private conversations?

Owner?

Time frame?

Results?

Now, you are ready.

Offline: brainstorm keywords
[ Initiate ]

Online: set up your toolbox
[ Intiate ]

Offline: Share learnings
[ Implement ]

Online: Share intelligence
[ Implement ]

Offline: Describe the change
[ Integrate ]

Online: Track your influence
[ Integrate ]

Repeat.

Thank you!

Please! Contact me:
Marnie Webb
[email_address]
Work: http://www.techsoupglobal.org
Twitter: @webb
Skype: extension337
Blog: http://ext337.org
Delicious: http://www.delicious.com/ext337

Resources
Books
Groundswell by Charlene Li and Josh Bernoff
Here Comes Everybody by Clay Shirky
Momentum by Allison Fine
Cause Wired by Tom Watson

Resources
Web
We Are Media from NTEN
NetSquared from TechSoup Global
Groundswell Engagement Ladder
Beth’s Blog from Beth Kanter
A Collection of Social Network Stats for 2009 regularly updated by Jeremiah Owyang
nptech on delicious from the community

Resources
Twitter
@kanter
@rachelannyes
@ntenhross
@rootwork
@acarvin
@amyrsward
@CoreyPud
@rogercarr

Colophon
Powerpoint testcard by antimega http://www.flickr.com/photos/antimega/2468011723/
Heroes by videoplaceboisnot http://www.flickr.com/photos/videoplacebo/2476230102/

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.

Creating Change in a Digital World

by Marnie Webb on Aug 20, 2009

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Creating Change in a Digital World — Presentation Transcript