Creating Change in a Digital World

I have an agenda.

1. Collaboration is everything.

2. Social media provides you with the tools for collaboration.

3. You can do it: If you develop a practice.

1. Collaboration is everything.

Let’s start with some assumptions:

There are people out there who are interested in our issues. (whether we know them or not)

Those people are active in our communities. (whether we help them or not)

We want to engage those interested and active people in our work. (whether we agree with them or not)

That’s the heart of collaboration: Engaging with interested and active people to create change.

“ Collaboration is a ... process where two or more people or organizations work together in an intersection of common goals ... by sharing knowledge, learning and building consensus.

“ Most collaboration requires leadership , although the form of leadership can be social leadership within a decentralized ... group.

“ In particular, teams that work collaboratively can obtain greater resources, recognition and reward when facing competition for finite resources.” http://en.wikipedia.org/wiki/Collaboration

2. Social media provides you with the tools for collaboration.

Facebook is better than you.

8.6x the population of California http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

5 Billion minutes every day http://www.facebook.com/press/info.php?statistics and http://www.census.gov/popest/estimates.html

Twitter is better than you.

475,000 people in February, 2008 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

7 Million in February, 2009 http://blog.nielsen.com/nielsenwire/online_mobile/twitters-tweet-smell-of-success

Don’t make it you against them.

People in 202 cities raised $250,000 for Charity: water http://www.charitywater.org/twestival/ and http://twestival.com/

3. You can do it: If you develop a practice.

Don’t spend too much time worrying about the tech bits.

Blogs

Micro Blogs

Virtual Worlds

Message Boards

Podcasts

Vlogs

Wikis

Photo Sharing

Chat

Social Networks

Taxonomies

RSS

Social Bookmarking

Listservs

Don’t get overwhelmed by the frantic energy of hype.

Instead, participate in the conversation.

It’s messy.

Start with organizational questions.

Public conversations?

Private conversations?

Owner?

Time frame?

Results?

Now, you are ready.

Offline: brainstorm keywords

[ Initiate ]

Online: set up your toolbox

[ Intiate ]

Offline: Share learnings

[ Implement ]

Online: Share intelligence

[ Implement ]

Offline: Describe the change

[ Integrate ]

Online: Track your influence

[ Integrate ]

Repeat.

Thank you!

Please! Contact me:

Marnie Webb

[email_address]

Work: http://www.techsoupglobal.org

Twitter: @webb

Skype: extension337

Blog: http://ext337.org

Delicious: http://www.delicious.com/ext337

Resources

Books

Groundswell by Charlene Li and Josh Bernoff

Here Comes Everybody by Clay Shirky

Momentum by Allison Fine

Cause Wired by Tom Watson

Resources

Web

We Are Media from NTEN

NetSquared from TechSoup Global

Groundswell Engagement Ladder

Beth’s Blog from Beth Kanter

A Collection of Social Network Stats for 2009 regularly updated by Jeremiah Owyang

nptech on delicious from the community

Resources

Twitter

@kanter

@rachelannyes

@ntenhross

@rootwork

@acarvin

@amyrsward

@CoreyPud

@rogercarr

Colophon

Powerpoint testcard by antimega http://www.flickr.com/photos/antimega/2468011723/

Heroes by videoplaceboisnot http://www.flickr.com/photos/videoplacebo/2476230102/

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