Duivenvoorde2stripped 2010

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Duivenvoorde lezing 2010

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Duivenvoorde2stripped 2010

  1. 1. cor@cormolenaar.nl<br />Stichting Leerstoel <br />eMarkting & Distance Selling<br />Het internettijdperk is pas begonnen<br />Impact en toekomstverwachtingen<br />Subsponsors:<br />Sponsors:<br /> <br />Dia 1/12<br />
  2. 2. Challenging the future<br />Het internettijdperk is begonnen!<br />cor@cormolenaar.nl<br />
  3. 3. cor@cormolenaar.nl<br />1990- 2008<br />Pre-internet era<br />CRM<br />TQM<br />BPR<br />Shareholdersvalue<br />
  4. 4. cor@cormolenaar.nl<br />2008-2020 Internet era<br />Veranderingen:<br /> -Mensen<br /> -Maatschappij<br /> -Techniek<br /> -Bedrijven<br />
  5. 5. cor@cormolenaar.nl<br />Fromsocialcohesion to<br />Group identification<br />Fromsupplydrivenpolicies to<br />demanddriven support<br />
  6. 6. Research/information<br />Orientation<br />Communication<br />Action<br />Trading sites<br />comparison<br />site<br />Google/<br />yahoo<br />buying<br />Problem/<br />need<br />Choice/ decision<br />shop/<br />dealer<br />brandsites<br />webshops<br />decision<br />orientation<br />Surfing,<br />chatting, <br />twitter,<br />google<br />
  7. 7. Research/information<br />Orientation<br />Communication<br />Action<br />Trading sites<br />comparison<br />site<br />Google/<br />yahoo<br />buying<br />Problem/<br />need<br />Choice/ decision<br />shop/<br />dealer<br />delivery<br />Click and collect<br />brandsites<br />webshops<br />decision<br />orientation<br />Surfing,<br />chatting, <br />twitter,<br />google<br />
  8. 8. Research/information<br />Orientation<br />Communication<br />Action<br />Trading sites<br />comparison<br />site<br />Google/<br />yahoo<br />buying<br />Problem/<br />need<br />Choice/ decision<br />shop/<br />dealer<br />brandsites<br />webshops<br />decision<br />orientation<br />Surfing,<br />chatting, <br />twitter,<br />google<br />customers<br />
  9. 9. cor@cormolenaar.nl<br />Trends: customers<br />Digi-immigrants and digi-natives<br />Moment driven<br />Lessloyal<br />Group identification<br />Behaviorbasedgrouping<br />Associations and virtualbased<br />Identificatie, associatie en realisatie<br />
  10. 10. cor@cormolenaar.nl<br />Associatie:<br />Socialnetworks<br />Socialnews<br />User Generated Content<br />Ratings and reviews<br />blogs<br />Micro blogs<br />Forums<br />Virtualworlds<br />Media sharing<br />
  11. 11. cor@cormolenaar.nl<br />QR Code<br />
  12. 12. cor@cormolenaar.nl<br />Trends: companies<br />New forms of collaboration<br />New business models<br />New relationshipwithsuppliers and customers<br />Mean, lean and agile<br />Focus oncompetence and addedvalues<br />Nieuwe business modellen<br />Nieuwe relaties<br />
  13. 13. cor@cormolenaar.nl<br />New business models<br />Free (Google,Marktplaats)<br />Subscriptionbased (flatfee) (Telecom)<br />Service based (Ryanair)<br />Competencebased (Katoen Natie)<br />Relationbased (retail)<br />
  14. 14. internet<br />logistics<br />webshop<br />storage<br />customer<br />Factory/<br />supplier<br />retailer<br />communication<br />New media<br /> Classic media<br />cor@cormolenaar.nl<br />
  15. 15. Customerrelation<br />Productrelation<br />internet<br />logistics<br />webshop<br />storage<br />customer<br />Factory/<br />supplier<br />retailer<br />communication<br />New media<br /> Classic media <br />cor@cormolenaar.nl<br />
  16. 16. cor@cormolenaar.nl<br />Trends; Technology<br />Mobile<br />Communication<br />Identificaton<br />Converging<br />Technologyfaciliteert<br />veranderingen<br />
  17. 17. cor@cormolenaar.nl<br />Alles vloeit samen: convergentie<br />Gedrag: gebruiker en moment bepaalt<br />Techniek: ondersteunt het individuele gedrag: always online<br /> “internet of things”<br />Maatschappij: transparantie, internationaal, disharmonie<br />Bedrijven: samenwerken, focus, associatie: <br /> einde zelfstandige entiteit<br />
  18. 18. cor@cormolenaar.nl<br />The challenge<br />Knowing and understandingyourcustomer<br />Analyse behavior and communicatepersonal and individual<br />Analyse and learn<br />Understand, associate and communicate<br />Look at yourofferingsbasedoncustomerpreference<br />Luister, leer<br />begrijp en communiceer<br />

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