Exquisite solutionz


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Exquisite Solutionz - An Introduction

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Exquisite solutionz

  1. 1. Exquisite Solutionz<br />An Introduction<br />
  2. 2. Promoters Profile<br />Nidhi Sheth<br />Founder / Visual Merchandiser<br />A BMS graduate from Mumbai University with specialization in Marketing<br />An MBA in Retail Communications with Specialization in Visual Merchandising<br />Work Experience:<br />Skenzo Monetization Solutions - Online Visual Merchandiser and Business Development Specialist<br />Triumph International (High End Lingerie Brand) – Visual Merchandiser<br />Design Square – Visual Merchandiser and Business Development Executive<br />Category Exposure:<br />Apparels and Accessories – Men, Women & Kids, High End Lingerie, Departmental Stores, Home Furnishing, Kids Stores, etc.<br />Experienced on:<br />Wayfinding & Signages<br />VM Audits & Manuals<br />Space Planning<br />Display Design<br />Merchandise Presentation<br />
  3. 3. Work Experience<br />
  4. 4. Wayfinding and Signages<br />Pantaloon Central:<br />Complete Guide to Internal and External Wayfinding and Signages for the Departmental Store<br />
  5. 5. Space Planning<br />Portico:<br />Bed and Bath Furnishing<br />Space Planning, Category Zoning, Merchandise Presentation, High Point Displays<br />
  6. 6. Fixture Planning <br />Wall Elevations forNaihaa Lingerie Store<br />
  7. 7. Fixture Planning<br />Suggested Design for Display Fixture<br />Actual Design for Display Fixture<br />
  8. 8. Merchandise Presentation<br />
  9. 9. Merchandise Presentation<br />Actual Layout<br />Suggested Layout for Lingerie<br />
  10. 10. Window Displays<br />Provogue Spring Summer ‘10<br />
  11. 11. Window & Focal Displays<br />Mermaid Lingerie Store, Chennai<br />
  12. 12. Focal displays<br />Addons Men’s Accessories<br />
  13. 13. VM Audits<br />Cash Counter Area<br />After Audits<br />Before Audits<br />
  14. 14. VM Audits<br />Merchandise Presentation<br />After Audits<br />Before Audits<br />
  15. 15. What we Do<br />Wayfinding & Signages<br />To guide your customer to the different areas within your premises<br />VM Audits & Manuals<br />To provide your clients the same shopping experience across all your stores in the form of feedbacks and guideline manuals<br />Space Planning<br />To ensure the most efficient and optimized space utilization<br />Merchandise Presentation<br />To help you increase the visibility of the merchandise without clutter<br />Display Design and Seasonal Themes<br />To design welcoming windows and various touch points within the store to increase footfalls<br />
  16. 16. Brief on our Services<br />
  17. 17. Wayfinding & Signages<br />Mnemonics that make spaces easily navigable<br />Helps one move from one location to another with ease, clarity and legibility of signs<br />Tries to eliminate language barriers through use of right symbols and pictograms<br />Right Co-ordination in the signage system, location and the site architecture:<br />Creates a feeling of quality<br />Adds to the effectiveness of wayfinding and navigation through the site by the user.<br />Enhance customer experience<br />
  18. 18. Wayfinding & Signages<br />Identify<br />Honour<br />Inform<br />Restrict<br />Direct<br />Permit<br />
  19. 19. VM Audits & Manuals<br />Helps brands provide the same customer experience across all their outlets<br />Provide feedbacks on the current scenarios and solutions to handle issues, if any<br />The feedback provided to the client may also be supported with a VM guidelines manual which lays down the protocols to maintain a particular environment<br />The manual provides guidance on how to avoid previous mistakes, specially when the brand is expanding<br />
  20. 20. Our Approach<br />Our Team visits the site, interacts with the staff, observes customer behavior and identifies the areas that need attention<br />The collected data is analyzed<br />The team provides solutions and implements the suggestions<br />Provides the client with a Before - After scenario <br />
  21. 21. Space Planning<br />Ensures the optimum utilization of the available spaces<br />Our team works on the planning and zoning depending on information like stock at hand, type of season, best selling categories, etc<br />Space planning suggestions include category zoning and adjacencies, fixture placement, defining the window and focal areas along with customer circulation, etc<br />
  22. 22. Merchandise Presentation<br />A Customer always appreciates a neat and well planned store<br />A visually appealing atmosphere within the store through various Merchandise Presentation Techniques attracts attention, entices the customer to walk through the store and encourages impulse purchases<br />Our Team studies the brand, shopping behavior and creates interesting & attractive merchandise displays<br />The clutter free presentation ensures right visibility so as to create an interesting shopping environment<br />
  23. 23. Display Design & Seasonal Themes<br />Window Displays and Focal Displays:<br />Window Displays are designed on the basis of:<br />Design Elements and Principles<br />Brand Study<br />Customer Profile Study<br />Seasons and Festivals<br />Themes and Promotions<br />Seasonal Décor:<br />Interesting Décors are designed to provide an interesting and unique look during special events, festivals and promotions.<br />
  24. 24. Our Team<br />Exquisite Solutions works with Free Lancers to ensure:<br />Complete dedication to a project<br />New ideas as more and more people join the team with new projects<br />Encourage creativity<br />Currently employed in the Retail Industry thus have enough experience to handle projects<br />Current skills include:<br />2 Retail Designers<br />3 Visual Merchandisers<br />2 Interior Designers<br />1 Business Development Executive<br />
  25. 25. Why Exquisite Solutionz<br />Exquisite Solutionz is the right choice for you. We say this for the following reasons:<br />Quality is what we promise you for any of our services<br />We ensure in time delivery for all our services<br />Experts from the industry work on your projects<br />We offer one of the most competitive pricing in the industry<br />
  26. 26. Contact Us<br /> Nidhi Sheth (Founder / Visual Merchandiser)<br />nidhi@exquisitesolutionz.com<br /> +91 98193 92205<br /> 31 / 32 Landmark Tower, New Link Road , Malad West, Mumbai 400064<br />E<br />M<br />A<br />