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World Class: Flintknapping the Glowing Rectangle in the New Ubiquity Era

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A presentation given at Design for Mobile 2010 about the possibilities of leveraging the enormous global distribution of mobile devices for educational purposes.

A presentation given at Design for Mobile 2010 about the possibilities of leveraging the enormous global distribution of mobile devices for educational purposes.

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  • michael horn mentioned ubiquity era from MS ‘Being Human’ document.
  • Ubiquity Era One
    Carry Principle - (barbara)

    mobile
    versatile=
    ubiquitous

    Hobo habilis 2.5 mya 500cc
  • flintknapping
    hacking/modifying Oldowan

    more versatile
    more ubiquitous
  • Upper paleolithic/ Mesolithic
    The Triumph of Flintknapping

    blade technology/ microliths
    the ultimate platform
    truly mobile
    pure versatility/compound tools
  • Art
    Extinction
  • 6.5 billion people
    5 billion cell phone/SIM cards subscriptions world wide
    6/10 people in the world
    1/3-2/3 Africa has a mobile plan
  • launch in 3Q 2003

    best selling consumer electronics device in the world.

    Nokia’s one billionth phone sold was an 1100 in Nigeria

    GSM mobile phone with SMS messaging with predictive text, sealed keypad, vibration alert, torch, calculator, stopwatch and non-slip sides.

    - inexpensive hardware ($20 cell phone)
    -less complex infrastructure (Kenya/ Uganda have mobile/ braodband networks rivaling the US - support iPhone/ Blackberry)
    - alternative energy solutions (We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.)



  • - alternative energy solutions - wind and solar




  • Pizza effect: We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.



  • accelerate development by skipping inferior, less efficient, more expensive or more polluting technologies and industries and move directly to more advanced ones. It is proposed that through leapfrogging developing countries can avoid environmentally harmful stages of development and do not need to follow the polluting development trajectory of industrialized countries.[2]

    The adoption of solar energy technologies in developing countries are examples of where countries do not repeat the mistakes of highly industrialized countries in creating an energy infrastructure based on fossil fuels, but "jump" directly into the Solar Age.[3] Jose Goldemberg


  • Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet

  • Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet

  • Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet


  • - need - communication technology vaccuum. Computers are really helpful!



  • - need - communication technology vaccuum. Computers are really helpful!



  • - need - communication technology vaccuum. Computers are really helpful!


  • REVIEW:

    widely available platforms for information dissemination and interactive communication.

    all-in-one device that can be carried and used almost anywhere

    opportunity for businesses, organisations and governments to reach out and interact with clients and citizens.

    - useful applications - functional/ helpful - flexible technology. Even the simple Nokia 1100 provides many opportunities for innovative application.
  • Despite these hardware leapfrog events, this is still the very beginning: India’s table - doesn’t exist. OLPC device - limited. And then there are facts like those in the Sida (Swedish International Development Cooperation Agency) Report:

    current state of mobile phone use and services in East Africa.

    Despite these challenges, we are witnessing a small revolution regarding new applications and services added to the mobile phone.


  • AppLab seeks to engage with organizations, government entities and socially-minded companies interested in better understanding and meeting the needs of the poor. This can include application and business model development, information dissemination and information collection.
  • Lack of physicians in rural areas

    Mobile tech to send queries, information (photos) to urban physicians for preliminary diagnostics.

    Partner with NGOs, phone companies, and medical associations



  • there are about 110 million farmers in India. “If one expects on an average $1 fee per month, the potential would be $110 million per month of revenue from this market segment,” he said. “Handset sale potential is about $11 billion for GPS-enabled 2 megapixel handsets with a price tag of $100 per handset. If upfront subsidy is provided for sale of handset[s], an appropriate EMI component would be charged from customers of recovered through enhanced monthly payment. Additionally, payment charge back would have to be dovetailed with seasonal income patterns of farmers so that there is no hardship of payments on monthly basis.”

  • Bangladesh's 50 million mobile users eager to learn English to improve their access to the global economy.
    More than two-thirds of people who use the beginners' service return, which is impressive considering the 5% "return rate" for mobile products in Bangladesh. The BBC said overall 39% of callers returned to Janala.
    An impressive majority of Bangladeshis – 84% – consider English essential to securing a good job and educating their children, according to a BBC survey.














  • Transcript

    • 1. exprima media
    • 2. World Class Flintknapping the Glowing Rectangle in the Recent Ubiquity Era
    • 3. Oldowan 1 million years Global Distribution
    • 4. Acheulian Hand Axe 1.5 million years Global Distribution
    • 5. Microlithic Technology
    • 6. The New Ubiquity Era
    • 7. Most aggressive adoption is in ‘developing nations’
    • 8. Most aggressive adoption is in ‘developing nations’
    • 9. Most aggressive adoption is in ‘developing nations’
    • 10. Most aggressive adoption is in ‘developing nations’ © Copyright D G Mackean
    • 11. Adaptive Radiation
    • 12. Adaptive Radiation
    • 13. Adaptive Radiation
    • 14. Adaptive Radiation
    • 15. Preadaptation
    • 16. The Innovative Use of Mobile Applications in East Africa (May 2010) 
 Total cost of ownership and use Marketing Scalability Need to shift away from pilots and towards “comprehensive service delivery programs” - focus on usability, collaboration, documenting lessons learned
    • 17. Innovative Approaches + Ag $ ?
    • 18. +Medical Grameen
Founda,on:
 App
Lab Mobile
Technology
for
Community
Health
 (MoTeCH): Columbia University's Mailman School of Public Health / Ghana Health Service Improve prenatal and neonatal care in rural Ghana
    • 19. +Medical Click
Diagnos,cs ClickDiagnos-cs
is
a
global
mHealth
enterprise
founded

 to
address
the
following
global
health
care
issues: Lack
of
medical
specialists
in
under‐served
regions Lack
of
real‐-me
health
data
needed
for
strategic
 interven-ons
by
the
government
and
NGOs
    • 20. AgFarming Grameen
Founda,on:
 App
Lab Community
worker
with
 smartphone
travels
to
 farms. Looks
up
farm
advice. Records
farm
data
    • 21. AgFarming Tata:
mKRISHI
    • 22. $ Banking M‐Pesa Banking
via
mobile
phone No
local
bank
branches Local
village
‘shops’ Cash‐based
economy
    • 23. ?Education Janala Bangladesh Hundreds
of
3
minute
 audio
lessons ‘Essen,al
English‘
 
 What
are
you
wearing
to
the
party
 tonight? You
look
nice! What
is
this
shirt
made
of? Where
can
I
buy
a
toothbrush? "The
growth
of
mobile
is
clearly
crea-ng
an
 opportunity
to
provide
access
to
educa-on
in
a
way
 Over
1
million
downloads simply
not
possible
before." Sara
Chamberlain,
 BBCWorld
Service
Trust
    • 24. ?Education Celedu Mission:
To
provide
a
 mobile
plaYorm
for
 literacy
and
language
 educa,on
through: a
game
interface
to
distribute
language‐ learning
content a
scalable
plaYorm
to
other
educa,onal
 applica,ons an
ini,al
launch
in
India Over
1
million
downloads
    • 25. Within
the
next
three
years,
another
billion
people
will
begin
to
make
regular
use
 of
cell
phones,
con,nuing
the
fastest
adop,on
of
a
new
technology
in
history.
 Soon,
 this
 next
 billion
 will
 make
 its
 voice
 heard—and
 connect
 to
 the
 global
 informa,on
 network.
This
 will
 unleash
 a
wave
 of
entrepreneurship,
collabora,on
 and
 wealth
 crea,on,
 turning
 the
 newly
 connected
 into
 a
 powerful
 force
 in
 the
 world
economy.
 The
kind
of
world
that
emerges
from
this
transforma,on
will
depend
on
our
ability
 to
recognize
it
as
an
opportunity.
    • 26. Content: Pedagogical Design
    • 27. IxD:User Centered Design
    • 28. Flintknapping in the New Ubiquity
    • 29. Next Steps: Jam Session Discovery Do
    • 30. web: exprima.com email: corey@exprimamedia.com twitter: @exprima

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