@exprimacorey@exprimamedia.comwww.exprimamedia.com
This is not a book
“Whatever they may do, authors do not writebooks. Books are not written at all. They aremanufactured by scribes and artisa...
“Whatever they may do, authors do not writebooks. Books are not written at all. They aremanufactured by scribes and artisa...
Content ≠ experienceText ≠ object
Content ≠ experienceText ≠ objectThe space between content andexperience is where much meaningis constructed
Content ≠ experienceText ≠ objectThe space between content andexperience is where much meaningis constructedWe are post-bo...
Ceci tuera cela?
Electric Incunabula
The Scribal Era
Incunabula
Incunabula Evolving
Incunabula Nevermore
Incunabula Nevermore
Incunabula NevermoreTechnological: Scribal ---> Printed
Incunabula NevermoreTechnological: Scribal ---> PrintedFormal: Incunabula ------> Books
Incunabula NevermoreTechnological: Scribal ---> PrintedFormal: Incunabula ------> BooksCultural: Sociological dimensions,r...
OMG
Interaction Design (IxD) defines the structure andbehavior of interactive products and services.Interaction Designers crea...
End ofHomo sapiens   Civilization
End ofHomo sapiens       Civilization      Publishing
End ofHomo sapiens       Civilization          Now      Publishing
Content Provider     Consumer  ʻThe Talentʼ     ʻThe End Userʼ
Content Provider     Consumer  ʻThe Talentʼ     ‘The End User’
MarketingContent Provider                                              Consumer                                           ...
MarketingContent Provider                                                Consumer                                         ...
MarketingContent Provider                                              Consumer                                           ...
MarketingContent Provider                                               Consumer                   Platform R&D           ...
Digital Curation“...maintaining and adding value to atrusted body of digital information forcurrent and future use...”    ...
The Five Laws of Library Science1. Books are for use.2. Every reader his [or her] book.3. Every book its reader.4. Save th...
The Five Laws of Experience Curation 1. Media are for use. 2. Every user his [or her] information. 3. Every interface its ...
@exprimacorey@exprimamedia.comwww.exprimamedia.com
This is Not a Book
This is Not a Book
This is Not a Book
This is Not a Book
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This is Not a Book

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  • \n
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  • this is felt whenever there is a shift of form - reactions to the printing press, to paperbacks, even to new printing conventions.\n\n“keen attention should be be paid to the technical, visual, and physical devices that organize the reading of writing...” \n
  • this is felt whenever there is a shift of form - reactions to the printing press, to paperbacks, even to new printing conventions.\n\n“keen attention should be be paid to the technical, visual, and physical devices that organize the reading of writing...” \n
  • “ebooks” are not the answer, but the problem. \n\n“I put the word in quotation marks not in an attempt to delegitimize it — it is perfectly legitimate — but to quarantine it because it is so ugly that other words should be protected from it. Were it a weaker and more vulnerable thing rather than like a brutally triumphant Teuton drunkenly trampling the garments of the Vestal Virgins, it might deserve some pity. But it doesn’t.” - Mark Helprin re the word ‘blog’.\n\n
  • “ebooks” are not the answer, but the problem. \n\n“I put the word in quotation marks not in an attempt to delegitimize it — it is perfectly legitimate — but to quarantine it because it is so ugly that other words should be protected from it. Were it a weaker and more vulnerable thing rather than like a brutally triumphant Teuton drunkenly trampling the garments of the Vestal Virgins, it might deserve some pity. But it doesn’t.” - Mark Helprin re the word ‘blog’.\n\n
  • “ebooks” are not the answer, but the problem. \n\n“I put the word in quotation marks not in an attempt to delegitimize it — it is perfectly legitimate — but to quarantine it because it is so ugly that other words should be protected from it. Were it a weaker and more vulnerable thing rather than like a brutally triumphant Teuton drunkenly trampling the garments of the Vestal Virgins, it might deserve some pity. But it doesn’t.” - Mark Helprin re the word ‘blog’.\n\n
  • Victor Hugo’s ‘Notre-Dame de Paris’ a character indicates that printed books will destroy Cathedrals. He was right and wrong. Phonebook - dead.\n\nBut there is a post-book imperative and there are implications for designers, publishers, and libraries (and readers, stores, etc...)\n
  • Revolutions of the (paper) book will help contextualize current state of affairs\n\n
  • Scribal Era - hand scribed manuscripts.\n
  • Incunabula - printed books but still containing many features of the previous platform.\n
  • The transition from hand-scribed manuscripts to printed books was marked by a quarter-century interaction design lag. This stretch of the 15th century is known for the production of 'incunabula'‚ books lacking interface advancements that have become standard features of book user-experience: page numbering, the table of contents, punctuation, and footnotes. \n
  • Books at last. By 1550 books were books and have been ever since.\n\nSociocultural consequences\n
  • The paper book has gone through three revolutions\n
  • The paper book has gone through three revolutions\n
  • The paper book has gone through three revolutions\n
  • Where are we now?\n\nAtavist, Inkling, Flipboard, Exprima’s Armchair Apps\n
  • The advent of THE BOOK was a (slow) triumph of Interaction Design. IxD is a full-blown profession now.\n
  • Taking an optimistic view of of future of civilization, publishing is in its infancy (tweens?).\n
  • Taking an optimistic view of of future of civilization, publishing is in its infancy (tweens?).\n
  • Taking an optimistic view of of future of civilization, publishing is in its infancy (tweens?).\n
  • Taking an optimistic view of of future of civilization, publishing is in its infancy (tweens?).\n
  • Publisher as distinguishing plumber: filter and pipe. \n\nThe ‘filtration’ is curation: “Curation is generally the selection of, care for and presentation of the objects entered into a collection...” -Wikipedia\n\nThe “pipe” is the development process and market creation.\n
  • The product is mostly a paper book - has been this way for 450 years. Audiobooks - 5% of trade market. “Ebooks” - less.\n
  • The platform plateau allows publishers to focus on curation (QA, ideation, scouting, risk) and marketing (advertising, sales), outsourcing delivery-specific tasks. The value chain is intermediated by publishers and their vendors.\n
  • The plateau is over: post-book models allow for disintermediation: apps & digital self publishing, the internet...\n\nDisinitermediation = lose of value in the value chain (at best). \n\n\n
  • Old School\n
  • New Value Chain: Publishers invest in platform R&D and form strategic partnerships with design and development firms (vs. hiring vendors).\n\nThis will diversify and increase revenue. This will also preserve the symbolic capital that publishers may otherwise cede to third parties such as Atavist and Inkling.\n\n\n
  • \n
  • \n
  • libraries as developers? I dunno...\n
  • The Book is the Walrus \n\nThe Books is Dead, Long Live the Book: the fourth revolution in the reception of authored content\n
  • This is Not a Book

    1. 1. @exprimacorey@exprimamedia.comwww.exprimamedia.com
    2. 2. This is not a book
    3. 3. “Whatever they may do, authors do not writebooks. Books are not written at all. They aremanufactured by scribes and artisans, bymechanics and other engineers, and byprinting presses and other machines.”
    4. 4. “Whatever they may do, authors do not writebooks. Books are not written at all. They aremanufactured by scribes and artisans, bymechanics and other engineers, and byprinting presses and other machines.”Therefore, “there is no comprehension of anywritten piece that does not at least in partdepend upon the forms in which it reaches itsreader.”
    5. 5. Content ≠ experienceText ≠ object
    6. 6. Content ≠ experienceText ≠ objectThe space between content andexperience is where much meaningis constructed
    7. 7. Content ≠ experienceText ≠ objectThe space between content andexperience is where much meaningis constructedWe are post-book.Not eBook.
    8. 8. Ceci tuera cela?
    9. 9. Electric Incunabula
    10. 10. The Scribal Era
    11. 11. Incunabula
    12. 12. Incunabula Evolving
    13. 13. Incunabula Nevermore
    14. 14. Incunabula Nevermore
    15. 15. Incunabula NevermoreTechnological: Scribal ---> Printed
    16. 16. Incunabula NevermoreTechnological: Scribal ---> PrintedFormal: Incunabula ------> Books
    17. 17. Incunabula NevermoreTechnological: Scribal ---> PrintedFormal: Incunabula ------> BooksCultural: Sociological dimensions,reading behavior, communities ofreaders
    18. 18. OMG
    19. 19. Interaction Design (IxD) defines the structure andbehavior of interactive products and services.Interaction Designers create compelling relationshipsbetween people and the interactive systems they use...IXDA WebsiteThe practice of designing interactive...products,environments, systems and services.Alan CooperInteraction Design is the creation of a dialogue betweena person and a product, service, or system.Jon Kolko
    20. 20. End ofHomo sapiens Civilization
    21. 21. End ofHomo sapiens Civilization Publishing
    22. 22. End ofHomo sapiens Civilization Now Publishing
    23. 23. Content Provider Consumer ʻThe Talentʼ ʻThe End Userʼ
    24. 24. Content Provider Consumer ʻThe Talentʼ ‘The End User’
    25. 25. MarketingContent Provider Consumer & ʻThe Talentʼ ʻThe End Userʼ Sales Copyediting, Design, Typesetting, Proofreading, Compositing, Printing, Binding
    26. 26. MarketingContent Provider Consumer & ʻThe Talentʼ ʻThe End Userʼ Sales Content Provider Consumer ʻThe Talentʼ ʻThe End Userʼ Content Provider Consumer ʻThe Talentʼ ʻThe End Userʼ
    27. 27. MarketingContent Provider Consumer & ʻThe Talentʼ ʻThe End Userʼ Sales Copyediting, Design, Typesetting, Proofreading, Compositing, Printing, Binding
    28. 28. MarketingContent Provider Consumer Platform R&D & ʻThe Talentʼ ʻThe End Userʼ Sales Dev Partners
    29. 29. Digital Curation“...maintaining and adding value to atrusted body of digital information forcurrent and future use...” - Digital Curation Centre
    30. 30. The Five Laws of Library Science1. Books are for use.2. Every reader his [or her] book.3. Every book its reader.4. Save the time of the reader.5. The library is a growing organism.
    31. 31. The Five Laws of Experience Curation 1. Media are for use. 2. Every user his [or her] information. 3. Every interface its user. 4. Value the time of the user. 5. Content is a growing organism.
    32. 32. @exprimacorey@exprimamedia.comwww.exprimamedia.com
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