Designing WideDesigning an iPad Interface for Cross-Cultural                     Use
Oldowan  1 million yearsGlobal Distribution
Acheulian Hand Axe     1.5 million years    Global Distribution
Microlithic Technology
The New Ubiquity Era
Most aggressive adoption is in‘developing nations’
Preadaptation
Within
the
next
three
years,
another
billion
people
will
begin
to
make
regular
use
of
cell
phones,
con9nuing
the
fastest
a...
Click
Diagnos9csClickDiagnos,cs
is
a
global
mHealth
enterprise
founded

to
address
the
following
global
health
care
issues...
Janala  Bangladesh  Hundreds
of
3
minute
  audio
lessons  ‘Essen9al
English‘
  
      What
are
you
wearing
to
the
party
  ...
Feature                  Descrip9on                                        PriorityView
library
home        Overview
of
al...
Sustainable
Harvest             Invitees                      Users authoring
interface             library
interface     ...
Sustainable
Harvest             Invitees                      Users authoring
interface             library
interface     ...
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
Designing Wide: Designing an iPad Interface for Cross-Cultural Use
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Designing Wide: Designing an iPad Interface for Cross-Cultural Use

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Designing Wide: Designing an iPad Interface for Cross-Cultural Use is a presentation about our experience developing an iPad app for use in a variety of cultural contexts.

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  • michael horn mentioned ubiquity era from MS ‘Being Human’ document.\n
  • Ubiquity Era One\nCarry Principle - (barbara)\n\nmobile\nversatile= \nubiquitous\n\nHobo habilis 2.5 mya 500cc\n
  • flintknapping\nhacking/modifying Oldowan\n\nmore versatile\nmore ubiquitous\n
  • Upper paleolithic/ Mesolithic\nThe Triumph of Flintknapping\n\nblade technology/ microliths\nthe ultimate platform\ntruly mobile\npure versatility/compound tools\n
  • Art\nExtinction\n
  • 6.5 billion people\n5 billion cell phone/SIM cards subscriptions world wide \n6/10 people in the world\n1/3-2/3 Africa has a mobile plan\n
  • launch in 3Q 2003\n\nbest selling consumer electronics device in the world.\n\nNokia’s one billionth phone sold was an 1100 in Nigeria\n\nGSM mobile phone with SMS messaging with predictive text, sealed keypad, vibration alert, torch, calculator, stopwatch and non-slip sides.\n\n- inexpensive hardware ($20 cell phone)\n-less complex infrastructure (Kenya/ Uganda have mobile/ braodband networks rivaling the US - support iPhone/ Blackberry)\n- alternative energy solutions (We’re talking a quarter of a million towers that EACH consume 530 million gallons of diesel fuel each year … in India alone.)\n\n\n\n
  • Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet\n\n
  • Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet\n\n
  • Not just the Nokia 1100 - another leapfrog event with India’s ‘Touchscreen Tablet’ and OLPC’s OLPC XO tablet\n\n
  • REVIEW:\n\nwidely available platforms for information dissemination and interactive communication.\n\nall-in-one device that can be carried and used almost anywhere\n\nopportunity for businesses, organisations and governments to reach out and interact with clients and citizens.\n\n- useful applications - functional/ helpful - flexible technology. Even the simple Nokia 1100 provides many opportunities for innovative application.\n
  • \n
  • Lack of physicians in rural areas\n\nMobile tech to send queries, information (photos) to urban physicians for preliminary diagnostics.\n\nPartner with NGOs, phone companies, and medical associations\n\n\n
  • Bangladesh's 50 million mobile users eager to learn English to improve their access to the global economy.\nMore than two-thirds of people who use the beginners' service return, which is impressive considering the 5% "return rate" for mobile products in Bangladesh. The BBC said overall 39% of callers returned to Janala.\nAn impressive majority of Bangladeshis – 84% – consider English essential to securing a good job and educating their children, according to a BBC survey.\n\n
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  • Designing Wide: Designing an iPad Interface for Cross-Cultural Use

    1. 1. Designing WideDesigning an iPad Interface for Cross-Cultural Use
    2. 2. Oldowan 1 million yearsGlobal Distribution
    3. 3. Acheulian Hand Axe 1.5 million years Global Distribution
    4. 4. Microlithic Technology
    5. 5. The New Ubiquity Era
    6. 6. Most aggressive adoption is in‘developing nations’
    7. 7. Preadaptation
    8. 8. Within
the
next
three
years,
another
billion
people
will
begin
to
make
regular
use
of
cell
phones,
con9nuing
the
fastest
adop9on
of
a
new
technology
in
history.
Soon,
 this
 next
 billion
 will
 make
 its
 voice
 heard—and
 connect
 to
 the
 global
informa9on
 network.
This
 will
 unleash
 a
wave
 of
entrepreneurship,
collabora9on
and
 wealth
 crea9on,
 turning
 the
 newly
 connected
 into
 a
 powerful
 force
 in
 the
world
economy.
The
kind
of
world
that
emerges
from
this
transforma9on
will
depend
on
our
ability
to
recognize
it
as
an
opportunity.
    9. 9. Click
Diagnos9csClickDiagnos,cs
is
a
global
mHealth
enterprise
founded

to
address
the
following
global
health
care
issues:Lack
of
medical
specialists
in
under‐served
regionsLack
of
real‐,me
health
data
needed
for
strategic
interven,ons
by
the
government
and
NGOs
    10. 10. Janala Bangladesh Hundreds
of
3
minute
 audio
lessons ‘Essen9al
English‘
 
 What
are
you
wearing
to
the
party
 tonight? You
look
nice! What
is
this
shirt
made
of? Where
can
I
buy
a
toothbrush? "The
growth
of
mobile
is
clearly
crea,ng
an
 opportunity
to
provide
access
to
educa,on
in
a
way
 Over
1
million
downloads simply
not
possible
before." Sara
Chamberlain,
 BBCWorld
Service
Trust
    11. 11. Feature Descrip9on PriorityView
library
home Overview
of
all
videos,
arranged
by
categories
 High and/or
tags The
TrainerSort
library Show
videos
in
each
category
and/or
tag, High accessed
from
category
icons
in
the
home
viewSelect
video Tap
to
select
video
from
within
category HighChoose
language In
the
video
detail
view,
or
in
a
seNng High selec,on
of
some
kind The
FarmerPlay
video Include
ability
to
pause,
rw,
ff,
replay HighDownload
new
videos Need
to
determine
best
method
for High publishing
new
videosShow
video
detail shows
a
s,ll
of
the
video,
a
video
descrip,on, Medium and
trainer
notesSplash
screen Logo
etc.
 Medium The
Farmer’s
Wife Home Category Screen The
Cupping
Student The
Entrepreneurial
 Video Player Video Farmer Information
    12. 12. Sustainable
Harvest Invitees Users authoring
interface library
interface asset
interface shoot
‐
edit
‐
save
‐
share browse
‐
search
‐
manage
 experience
‐
edit
    13. 13. Sustainable
Harvest Invitees Users authoring
interface library
interface asset
interface shoot
‐
edit
‐
save
‐
share browse
‐
search
‐
manage
 experience
‐
edit
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