33 Mind Shattering Email Marketing Statistics You Need To Know In 2014
 

33 Mind Shattering Email Marketing Statistics You Need To Know In 2014

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  • @JamieTurner1313 Thank you, Jamie. Please let me know when you post so I can share it with our audience. You brought up a great point. I went ahead and added sources to individual slides to avoid validity concerns. Cheers, Paul
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  • Hi Paul --

    Awesome. My fault for not getting all the way to the last slide.

    I'll take a peek and check out the full deck. If it's as good as I suspect it is, I'll share some of the data with the 60 Second Nation (i.e., visitors to the 60 Second Marketer blog).

    And, of course, I'll include a link back to your website.

    Cheers,
    Jamie
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  • @JamieTurner1313 Hey Jamie, thanks for the feedback! The sources for our deck are located on the last slide and we also included information on where we retrieved them from. We did a lot of research to create this and we only used the most current and credible sources. A more detailed look at the statistics is available here: http://blog.expresspigeon.com/2014/01/06/email-marketing-statistics-2014/

    Please let me know if this helps. Thanks! -Paul
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  • Hi Gang. This deck looks great, but there's an oversight (one that I've made in the past, too). When you don't include the sources for your statistics, people question the validity of the facts and figures. Is there a chance you could re-upload this with the sources? Thanks, Jamie Turner
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    33 Mind Shattering Email Marketing Statistics You Need To Know In 2014 33 Mind Shattering Email Marketing Statistics You Need To Know In 2014 Presentation Transcript

    • 33 Mind Shattering Email Marketing Statistics You NEED To Know In 2014 Tuesday, January 14, 14
    • #1 Email marketing has an ROI of 4,300%. Tweet this statistic. Source: Hubspot 2013 Tuesday, January 14, 14
    • Return on Investment #2 Companies view email marketing as a better return on investment than PPC, content marketing, social media, offline direct marketing, affiliate marketing, online display advertising, and mobile marketing. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Return on Investment #3 66% of in-house marketers rate email as having “excellent” or “good” ROI. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #4 Nearly two thirds of marketers rate their company email as poor or average and less than 4% rate it as “excellent.” Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #5 91% of consumers check their email at least once a day. Tweet this statistic. Source: Exact Target 2013 Tuesday, January 14, 14
    • General Email Marketing #6 56% of businesses plan to increase their use of email marketing in 2014. Tweet this statistic. Source: The Small & Midsize Business Email Marketing Survey 2013 Tuesday, January 14, 14
    • General Email Marketing #7 42% of marketers use email service providers for services beyond email broadcasting. This is up 12% from 2010. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #8 Companies that use an email service provider are more likely to be satisfied with their email marketing than companies who do not. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #9 Less than half (41%) of companies are using more than half of their email system functionality, which has not improved since last year. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #10 Broadcast email, measurement & analytics, personalization, automated campaigns, and segmentation are the most popular services provided by email service providers that marketers tap into. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #11 Businesses are looking for deeper integration of email with other business functions. The most common barrier to integrating email with overall business strategies is disconnected systems and technologies. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • General Email Marketing #12 Only 8% of companies and agencies have an email marketing team. Email marketing efforts usually fall on one person as a part of her wider range of marketing responsibilities. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Mobile #13 Email is the most popular activity on smartphones among users ages 18-44. Tweet this statistic. Source: Marketing Profs 2013 Tuesday, January 14, 14
    • Mobile #14 Over half of smartphone users grab their smartphone immediately after waking up. Tweet this statistic. Source: Marketing Profs 2013 Tuesday, January 14, 14
    • Mobile #15 64% of decision-makers read email via mobile devices. Tweet this statistic. Source: Marketo 2013 Tuesday, January 14, 14
    • Mobile #16 The #1 email client for Gmail users is the iPhone’s built-in mail program, with 34% of Gmail opens. Tweet this statistic. Source: Litmus 2013 Tuesday, January 14, 14
    • Mobile #17 32% of marketers do not have a strategy in place to optimize emails for mobile devices. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Sales #18 66% of online consumers, ages 15+ made a purchase as a result of email marketing messages. Tweet this statistic. Source: Direct Marketing Association 2013 Tuesday, January 14, 14
    • Sales #19 Over 70% of mobile purchasing decisions are influenced by promotional emails. Tweet this statistic. Source: Yesmail Interactive 2013 Tuesday, January 14, 14
    • Sales #20 Over half of businesses achieve over 10% of total sales through email marketing. Tweet this statistic. Source: Econsultancy 2013 Tuesday, January 14, 14
    • Subject Line #21 33% of email recipients open email based on subject line alone. Tweet this statistic. Source: Salesforce 2013 Tuesday, January 14, 14
    • Subject Line #22 Crazy subject lines like “free booze” have a negative long-term effect on subscriber relationships, unless you actually offer free booze in that email. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Subject Line #23 Using “Alert” or “News” or “Bulletin” in subject lines increases open and click-through rates. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Subject Line #24 Using “Daily” or “Weekly” in subject lines increases open and click-through rates whereas “Monthly” hurts opens & CTRs. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Subject Line #25 Using “Sale” or “New” or “Video” in subject lines increases open and click-through rates. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • List & Deliverability #26 Almost half of subscribers are inactive on an email list. Tweet this statistic. Source: Salesforce 2013 Tuesday, January 14, 14
    • List & Deliverability #27 Over 20% of marketing emails never make it to a subscriber’s inbox. Tweet this statistic. Source: Econsultancy 2013 Tuesday, January 14, 14
    • List & Deliverability #28 Email open rates are noticeably lower on weekends than on weekdays. Tweet this statistic. Source: Econsultancy 2013 Tuesday, January 14, 14
    • List & Deliverability #29 Sending four emails in a month instead of one significantly increases the number of consumers opening more than one email. Tweet this statistic. Source: Alchemy Worx 2013 Tuesday, January 14, 14
    • List & Deliverability #30 Removing subscribers who have not engaged in over a year instantly increases your deliverability rate by 3 to 5%. Tweet this statistic. Source: Hubspot 2013 Tuesday, January 14, 14
    • List & Deliverability #31 Less than 1 in 2000 subscribers mark an email as SPAM. Tweet this statistic. Source: Alchemy Worx 2013 Tuesday, January 14, 14
    • Testing & Optimization #32 Design & content is the most timeconsuming email activity for marketers and it is taking away from spending time on testing & optimization. Tweet this statistic. Source: Adestra 2013 Tuesday, January 14, 14
    • Testing & Optimization #33 17% of marketers are not tracking email marketing metrics for their organizations. Tweet this statistic. Source: MECLABS 2013 Tuesday, January 14, 14
    • READ THE FULL ARTICLE HERE. Tuesday, January 14, 14
    • DESIGN & DELIVER WITH SPEED. "I used to take about 30 to 45 minutes to prep and send one email and with ExpressPigeon I would say it's maybe 10 minutes or less." - Seth Kravitz, Founder @ Technori LEARN MORE HERE. Tuesday, January 14, 14
    • Sources: 1. Hubspot. (2013, December 5). 18 Email Marketing Stats That'll Make You Better at Your Job. Retrieved from http://blog.hubspot.com/marketing/emailmarketing-stats-list 2. Econsultancy. (2013, April). Email Marketing Industry Census 2013. Retrieved from http://hosted.adestra.com/adestra/census/Email-Census-2013.pdf 3. ExactTarget. (2013, August 14). 50 Email Marketing Tips and Stats for 2014. Retrieved from http://www.exacttarget.com/blog/50-email-marketing-tips-andstats-for-2014/ 4. iContact. (2013). The Small and Midsize Business Email Marketing Survey 2013. Retrieved from http://www.icontact.com/static/pdf/2013-email-marketingsurvey.pdf 5. MarketingProfs. (2013, April 3). 7 in 10 Smartphone Owners Access Facebook via Their Device. Retrieved via http://www.marketingprofs.com/charts/ 2013/10459/7-in10-smartphone-owners-access-facebook-via-device 6. Salesforce. (2013, July 12). 25 Mind Blowing Email Marketing Stats. Retrieved via blogs.salesforce.com/company/2013/07/email-marketing-stats.html 7. Marketo. (2013). Mobile Email Marketing Tips. Retrieved via http://pages2.marketo.com/mobile-email-marketing.html 8. Litmus. (2013, August 8). Gmail Opens Drop 18%: Are Tabs to Blame? Retrieved via https://litmus.com/blog/gmail-opens-drop-18-are-tabs-to-blame 9. Direct Marketing Association. (2013, August 3). Saturday Stat Series: The Influence of Email Marketing Messages. Retrieved via thedma.org/2013/08/03/ saturday-stat-series/ 10. Econsultancy. (13 May 2013). More than half of businesses achieve 10% of sales through email marketing. Retrieved via econsultancy.com/blog/62716more-than-half-of-businesses-achieve-10-of-sales-through-email-marketing 11. Yesmail Interactive. (2013). Yesmail's Email Marketing Compass: Consumer Purchase Behavior. Retrieved via www.yesmail.com/resources/whitepaper/ yesmail-email-compass-purchase-behavior 12. Adestra. (2013). 2013 Subject Line Analysis Report. Retrieved via www.adestra.com/resources/downloadable-reports/2013-subject-line-analysis-report/ 13. Econsultancy. (2013, July 31). 22% of marketing emails fail to reach the subscriber's inbox: report. Retrieved via econsultancy.com/blog/63148-22-ofmarketing-emails-fail-to-reach-the-subscriber-s-inbox-report 14. Econsultancy. (2013, May 9). Six case studies and infographics on the optimal time to send emails. Retrieved via econsultancy.com/blog/62688-six-casestudies-and-infographics-on-the-optimal-time-to-send-emails 15. Alchemy Worx. (2013, October 24). Debunking the 7 myths of email marketing – infographic. Retrieved via www.alchemyworx.com/emailworx/2013/ strategy/subject-lines/debunking-the-7-myths-of-email-marketing-–-infographic/ 16. MECLABS. (2013, February). Marketingsherpa Benchmark Report: 2013 Email Marketing. Retrieved via www.meclabs.com/training/misc/EXCERPT-2013-EmailMarketing-Benchmark-Report.pdf Tuesday, January 14, 14