Инновации в винной упаковке: некоторые перспективы

Ян Шабэн / Yann Chabin Доктор экономических наук университет Монпелье Франция Президент Wine Earth ® Международный консалтинг Инновации в винной упаковке: некоторые перспективы "New types of packaging on the wine market: the struggle between tradition and innovation"

French Market

NE MW NE MW % Послевоенное поколение Поколение- Y Поколение -X «Дети войны» Послевоенное поколение Поколение- Y Поколение -X «Дети войны» Young wine consumers are more likely to accept alternative wine packaging %

Oze, St Martin des Champs Protect Planet, Anne de Joyeuse PET bottles Element Terre, Celliers du Languedoc Vins Distribution Jolie Terre, Yvon Mau Yellow Jersey, Boisset Bonus Passus, Louis Bernard La Châsse du Pape, G. Meffre Greener Planet, Petite Roubié Lucky Generation, Paul sapin

15 Millions bottles ! PET recycleage loop

Wine packaging : Life Cycle Analysis

Wine packaging : Life Cycle Analysis Indicators IMPACT2002+ method Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

. Human health (eco-toxicity) . Global warming (greenhouse gases) released by human activities and trapped in the atmosphere . Energy consumption of non-reneweable origin (from fossil natural reserves) . Consumption of non-renewable ressources . Air acidification . Eutrophication (introduction of nutrients in the form of phosphatic and nitrogenous compounds (disruption of ecosystems / decrease in the oxygen content of the aquatic environment) Wine packaging : Life Cycle Analysis Indicators

Wine packaging Life Cycle Analysis Alternative packaging are more environmental friendly Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

Wine packaging Life Cycle Analysis Comparison of origin – impact of the glass bottle 750ml Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

Wine packaging : Life Cycle Analysis La contribution du contenant en matière d’impacts (au regard de la bouteille pleine) ne dépasse pas plus de 50% d’où l’intérêt de valoriser une démarche DD Il importe également de valoriser l’enjeu environnemental du système d’obturation (limitation du nombre de bouteilles rendues impropres à la consommation et du gaspillages en raison de l’intérêt fonctionnel du système (vis = pratique). Comparative Lyfe Cycle Analysis of wine packaging , 2010 CIRAIG – SAQ Report

Easy, secured, sustainable and low-costly! Marketing

Oxygen and light !

Better oxygen control 100% recycled / Monolayer Organic PET or r-PET

Thank you for your attention Vielen Dank für Ihre Aufmerksamkeit Gracias por su atención Grazie per la Loro attenzione 谢谢您 Ян Шабэн Тел .: +330 626 54 08 08 ( Франция ) + 380 505 14 96 98 + 380 632 77 75 83 E-mail. ; aiceisarl@gmail.com С пасибо за ваше внимание Merci pour votre attention

Emissions de GES

Acidification de l’air

Consommation d’eau

Epuisement des ressources naturelles

Energie primaire

Thank you for your attention Vielen Dank für Ihre Aufmerksamkeit Gracias por su atención Grazie per la Loro attenzione 谢谢您 Ян Шабэн Тел .: +330 626 54 08 08 ( Франция ) + 380 505 14 96 98 + 380 632 77 75 83 E-mail. ; aiceisarl@gmail.com С пасибо за ваше внимание Merci pour votre attention

Инновации в винной упаковке: некоторые перспективы

by Polina Tashakova on Nov 10, 2011

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Инновации в винной упаковке: некоторые перспективы — Presentation Transcript