Over the last few years we’ve seen a frenzy of interest and buzz around the area of Big Data. Beyond the hype, there is a solid base of growing use cases, which are becoming center stage to most businesses. 2012 was the year of awareness. There was a great amount of sharing from the early core developers of the analytic platforms – showing the rest of the world the capabilities of the tools and platforms that had been developed for special purpose high scale analytics. The big names at the core of open source analytics development include Facebook, eBay, Linkedin, Twitter – all blazing the trail with new approaches. These companies brought along with them a new and expanding interest in leveraging the same technologies for commercial interest.
This talk is focused at how a growing number of enterprises that are already heavily invested in the use cases – but by volume, most customers now have some form of big data proof-of-concept underway. These proof of concepts typically start with a thesis of how competitive advantage can be gained through insight from the data. A proof of concept can quickly validate the theory, and helps sell further investment in the analytics platform, and it snowballs from there.