Ofertas Resumidas                   From 0 to 55k visitors / day                   Jason Hall - @hall_jason               ...
• Story of Ofertas Resumidas   • How did we do it?          Development of site          PPC (links patrocinados)       ...
• Importance of congressos                                +                   =@OfertasResumida       Ofertas resumidas da...
• Ex - Shopzilla        Senior Director, Search Intelligence        Monthly PPC budgets > $5,000,000        Responsibil...
•   Ex – Ataxo / Ex – Atlas   •   Twareg – co-founder   •   Angel investor in Falanxia, BrandzFriendz   •   Ofertas Resumi...
• “Ofertas resumidas das compras     coletivas”   • An aggregator of compras coletivas@OfertasResumida   Ofertas resumidas...
2000        1800        1600        1400        1200        1000                                                          ...
• Beta until May 2011   • Today:        40,000 – 60,000 visitors / day        5,000 Facebook fans        700 Twitter fo...
• BolsaDeOfertas        Started ranking in May in 10th        Today 5th, on way to 4th (goal by end of July)@OfertasResu...
• Several months to        create the infrastructure   • Currently nearly 200        partners listed on the        site   ...
•   1,000,000 keywords - several accounts   •   Google – best tools to scale quickly   •   Separate accounts for Search vs...
• Unique tracking IDs per keyword   • Google Analytics          OfertaResumidas.com.br/turismo?          utm_source=google...
@OfertasResumida   Ofertas resumidas das compras coletivas   @Pabu01                      www.ofertasresumidas.com.br     ...
• Beauty Ad        http://www.youtube.com/user/OfertasResumi         das#p/u/8/DPurl5oN55E@OfertasResumida    Ofertas res...
• Festa Ad        http://www.youtube.com/user/OfertasResumi         das#p/u/4/mz0eXytNS2M   • Over 3.1 million impression...
• At a high level, we believe that compras     coletivas are about shopping, sharing,     and community (social commerce) ...
@OfertasResumida   Ofertas resumidas das compras coletivas   @Pabu01                      www.ofertasresumidas.com.br     ...
• Fan Page – over 5,112 likes   • Divulging offers, news   • Prizes & promotions = fun!@OfertasResumida   Ofertas resumida...
@OfertasResumida   Ofertas resumidas das compras coletivas   @Pabu01                      www.ofertasresumidas.com.br     ...
@OfertasResumida   Ofertas resumidas das compras coletivas   @Pabu01                      www.ofertasresumidas.com.br     ...
• People really get into it!@OfertasResumida   Ofertas resumidas das compras coletivas   @Pabu01                      www....
• Divulging daily offers                                • Cross promoting our                                  blog (news)...
• We initially ignored this channel   • Then we just added the social button,     within a few weeks we now have over 100 ...
• This week closed an investment round                   R$2,000,000@OfertasResumida     Ofertas resumidas das compras col...
@OfertasResumida   Ofertas resumidas das compras coletivas   @Pabu01                      www.ofertasresumidas.com.br     ...
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ExpOn 2011 - Jason hall e Pavel Dolezal - Ofertas Resumidas

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Os palestrantes Jason Hall e Pavel Dolezal no Expon 2011 contam sobre o case e-camaleão e Ofertas Resumidas

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ExpOn 2011 - Jason hall e Pavel Dolezal - Ofertas Resumidas

  1. 1. Ofertas Resumidas From 0 to 55k visitors / day Jason Hall - @hall_jason Pavel Dolezal - @Pabu01 @ofertasresumida@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  2. 2. • Story of Ofertas Resumidas • How did we do it?  Development of site  PPC (links patrocinados)  YouTube  Social@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  3. 3. • Importance of congressos + =@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  4. 4. • Ex - Shopzilla  Senior Director, Search Intelligence  Monthly PPC budgets > $5,000,000  Responsibilities o Built PPC operations in US and in EU o Launched EU affiliate program, EU blog network • Moved to Brasil Feb 2010 • Co-founded eCamaleão Marketing Ltda Aug 2010@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  5. 5. • Ex – Ataxo / Ex – Atlas • Twareg – co-founder • Angel investor in Falanxia, BrandzFriendz • Ofertas Resumidas@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 5
  6. 6. • “Ofertas resumidas das compras coletivas” • An aggregator of compras coletivas@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  7. 7. 2000 1800 1600 1400 1200 1000 # Compra 800 Coletivas 600 400 200 0@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 7
  8. 8. • Beta until May 2011 • Today:  40,000 – 60,000 visitors / day  5,000 Facebook fans  700 Twitter followers • 2X the conversion rate as the largest aggregator (source: Clube da Formiga)@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 8
  9. 9. • BolsaDeOfertas  Started ranking in May in 10th  Today 5th, on way to 4th (goal by end of July)@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  10. 10. • Several months to create the infrastructure • Currently nearly 200 partners listed on the site • Agile project management methodology • Design changes tested, winning designs resumidas das compras coletivas@OfertasResumida Ofertas @Pabu01 deployed www.ofertasresumidas.com.br @hall_jason
  11. 11. • 1,000,000 keywords - several accounts • Google – best tools to scale quickly • Separate accounts for Search vs GDN • Tools@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  12. 12. • Unique tracking IDs per keyword • Google Analytics OfertaResumidas.com.br/turismo? utm_source=google &utm_medium=cpc &utm_content=yt3290@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 12
  13. 13. @OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 13
  14. 14. • Beauty Ad  http://www.youtube.com/user/OfertasResumi das#p/u/8/DPurl5oN55E@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  15. 15. • Festa Ad  http://www.youtube.com/user/OfertasResumi das#p/u/4/mz0eXytNS2M • Over 3.1 million impressions on 5 ads@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 15
  16. 16. • At a high level, we believe that compras coletivas are about shopping, sharing, and community (social commerce) • We have designed the site with Social in mind from the beginning • New sharing features added all the time@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  17. 17. @OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 17
  18. 18. • Fan Page – over 5,112 likes • Divulging offers, news • Prizes & promotions = fun!@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  19. 19. @OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 19
  20. 20. @OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 20
  21. 21. • People really get into it!@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 21
  22. 22. • Divulging daily offers • Cross promoting our blog (news) • Promotions to get more followers@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  23. 23. • We initially ignored this channel • Then we just added the social button, within a few weeks we now have over 100 Orkut friends@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  24. 24. • This week closed an investment round R$2,000,000@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason
  25. 25. @OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 25
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