ExpOn 2011 - Jason hall e Pavel Dolezal - Ofertas Resumidas

Ofertas Resumidas From 0 to 55k visitors / day Jason Hall - @hall_jason Pavel Dolezal - @Pabu01 @ofertasresumida@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Story of Ofertas Resumidas • How did we do it?  Development of site  PPC (links patrocinados)  YouTube  Social@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Importance of congressos + =@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Ex - Shopzilla  Senior Director, Search Intelligence  Monthly PPC budgets > $5,000,000  Responsibilities o Built PPC operations in US and in EU o Launched EU affiliate program, EU blog network • Moved to Brasil Feb 2010 • Co-founded eCamaleão Marketing Ltda Aug 2010@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Ex – Ataxo / Ex – Atlas • Twareg – co-founder • Angel investor in Falanxia, BrandzFriendz • Ofertas Resumidas@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 5

• “Ofertas resumidas das compras coletivas” • An aggregator of compras coletivas@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

2000 1800 1600 1400 1200 1000 # Compra 800 Coletivas 600 400 200 0@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 7

• Beta until May 2011 • Today:  40,000 – 60,000 visitors / day  5,000 Facebook fans  700 Twitter followers • 2X the conversion rate as the largest aggregator (source: Clube da Formiga)@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 8

• BolsaDeOfertas  Started ranking in May in 10th  Today 5th, on way to 4th (goal by end of July)@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Several months to create the infrastructure • Currently nearly 200 partners listed on the site • Agile project management methodology • Design changes tested, winning designs resumidas das compras coletivas@OfertasResumida Ofertas @Pabu01 deployed www.ofertasresumidas.com.br @hall_jason

• 1,000,000 keywords - several accounts • Google – best tools to scale quickly • Separate accounts for Search vs GDN • Tools@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Unique tracking IDs per keyword • Google Analytics OfertaResumidas.com.br/turismo? utm_source=google &utm_medium=cpc &utm_content=yt3290@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 12

@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 13

• Beauty Ad  http://www.youtube.com/user/OfertasResumi das#p/u/8/DPurl5oN55E@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Festa Ad  http://www.youtube.com/user/OfertasResumi das#p/u/4/mz0eXytNS2M • Over 3.1 million impressions on 5 ads@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 15

• At a high level, we believe that compras coletivas are about shopping, sharing, and community (social commerce) • We have designed the site with Social in mind from the beginning • New sharing features added all the time@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• Fan Page – over 5,112 likes • Divulging offers, news • Prizes & promotions = fun!@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• People really get into it!@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason 21

• Divulging daily offers • Cross promoting our blog (news) • Promotions to get more followers@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• We initially ignored this channel • Then we just added the social button, within a few weeks we now have over 100 Orkut friends@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

• This week closed an investment round R$2,000,000@OfertasResumida Ofertas resumidas das compras coletivas @Pabu01 www.ofertasresumidas.com.br @hall_jason

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ExpOn 2011 - Jason hall e Pavel Dolezal - Ofertas Resumidas

by DOGSCAMP Summit on Jul 26, 2011

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ExpOn 2011 - Jason hall e Pavel Dolezal - Ofertas Resumidas — Presentation Transcript