Link Building Mistakes                         1
Adoro picanha                2
@wilreynolds               3
Things we haveactually screwed up                      4
#1Trusting in “Trusted”    link sources                    5
#2Poor competitive link      research                    6
#3Having NO Muscle  (Value of social)                      7
Too much trust?                  8
Client who has links from                            9
10+ years online      .edu links from research    4 million searches / month   Newspaper / magazine links  Some SERPS are ...
1st Page of Google = no one had       these kind of links        We had 15-20                             11
Let me show you the reward we            got…                           12
13
PAIN!!!          14
This does not mean that if you get a link from a quality source you go         DOWN in rankings                           ...
Getting more quality links than yourcompetitor is not always the path to              success                             ...
NEVER HURTS              17
It does mean research would haveshowed us to not rely so heavily on         that strategy…                                ...
Poor competitive link      research                    19
If your link buildingplan starts off every  project the same      you lose                    20
Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links /...
STOP THIS!!!               22
Start this…              23
24
Conditional Formats!                   25
26
Visuals!           27
28
The research will show you where      you are getting beat                               29
30
There are all types of links        Question: Which ones do you need?                           31
Trust       # of links      Anchor Text     Internal LinksLongevity / Pace of links                            32
I recommend you do all of them                             33
Research first helps you prioritize  better and get results faster                                  34
Execute, NOW!                35
You ever pour your heart and soulinto a link idea and get few links?                                 36
You have no…  social muscle    network army of helpers                   37
I’ve seen two companies launch the    same link asset and one gets             CRUSHED                                38
Why?       39
Muscle!          40
The true value of doing social well is            the MUSCLE                                   41
Will Critchlow – TechCrunch                   42
Find people who are  internet famous                  43
Like this Guy!                 44
We hired a top mom      blogger                 45
Has credible muscle  No “personas”                  46
Forums are very    helpful                  47
Find top posters,employ them as your      muscle                  48
Have them:Post in forums for you(when it makes sense)                     49
Get quality links in forumswithout polluting the web                         50
Every linkable asset gets   a Marketing PLAN!                        51
Wil Reynolds @wilreynoldsSEER Interactive                   52
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ExpOn 2011 - Will Reynolds - Link Building Mistakes

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ExpOn 2011 - Will Reynolds - Link Building Mistakes

  1. 1. Link Building Mistakes 1
  2. 2. Adoro picanha 2
  3. 3. @wilreynolds 3
  4. 4. Things we haveactually screwed up 4
  5. 5. #1Trusting in “Trusted” link sources 5
  6. 6. #2Poor competitive link research 6
  7. 7. #3Having NO Muscle (Value of social) 7
  8. 8. Too much trust? 8
  9. 9. Client who has links from 9
  10. 10. 10+ years online .edu links from research 4 million searches / month Newspaper / magazine links Some SERPS are adult categoryCEO is sought after by media outlets 10
  11. 11. 1st Page of Google = no one had these kind of links We had 15-20 11
  12. 12. Let me show you the reward we got… 12
  13. 13. 13
  14. 14. PAIN!!! 14
  15. 15. This does not mean that if you get a link from a quality source you go DOWN in rankings 15
  16. 16. Getting more quality links than yourcompetitor is not always the path to success 16
  17. 17. NEVER HURTS 17
  18. 18. It does mean research would haveshowed us to not rely so heavily on that strategy… 18
  19. 19. Poor competitive link research 19
  20. 20. If your link buildingplan starts off every project the same you lose 20
  21. 21. Month 1 – directory/guest postsMonth 2 – infographicsMonth 3 – Blog OutreachMonth 4 – Linkable assetMonth 5 – Paid links / RoundupsMonth 6 – Badges / Directory 21
  22. 22. STOP THIS!!! 22
  23. 23. Start this… 23
  24. 24. 24
  25. 25. Conditional Formats! 25
  26. 26. 26
  27. 27. Visuals! 27
  28. 28. 28
  29. 29. The research will show you where you are getting beat 29
  30. 30. 30
  31. 31. There are all types of links Question: Which ones do you need? 31
  32. 32. Trust # of links Anchor Text Internal LinksLongevity / Pace of links 32
  33. 33. I recommend you do all of them 33
  34. 34. Research first helps you prioritize better and get results faster 34
  35. 35. Execute, NOW! 35
  36. 36. You ever pour your heart and soulinto a link idea and get few links? 36
  37. 37. You have no… social muscle network army of helpers 37
  38. 38. I’ve seen two companies launch the same link asset and one gets CRUSHED 38
  39. 39. Why? 39
  40. 40. Muscle! 40
  41. 41. The true value of doing social well is the MUSCLE 41
  42. 42. Will Critchlow – TechCrunch 42
  43. 43. Find people who are internet famous 43
  44. 44. Like this Guy! 44
  45. 45. We hired a top mom blogger 45
  46. 46. Has credible muscle No “personas” 46
  47. 47. Forums are very helpful 47
  48. 48. Find top posters,employ them as your muscle 48
  49. 49. Have them:Post in forums for you(when it makes sense) 49
  50. 50. Get quality links in forumswithout polluting the web 50
  51. 51. Every linkable asset gets a Marketing PLAN! 51
  52. 52. Wil Reynolds @wilreynoldsSEER Interactive 52

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