ExpOn 2011 - Tom Critchlow - SEO hacks & apps

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Tom Critchlow palestrante do ExpOn 2011 fala sobre SEO hacks & apps

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ExpOn 2011 - Tom Critchlow - SEO hacks & apps

  1. 1. SEO hacks &apps@tomcritchlowwww.distilled.net
  2. 2. WhyHow hack? To Deliver Documents
  3. 3. “ The world of startups is so unpredictable that you need to be able to modify your dreams on the fly Paul Graham http://www.paulgraham.com/founders.html
  4. 4. “ The world of startups SEO is so unpredictable that you need to be able to modify your dreams on the fly Tom Critchlow Paul Graham
  5. 5. Just Do It
  6. 6. “ We thought that the most important quality would be intelligence. But as long as youre over a certain threshold of intelligence, what matters most is determination. Paul Graham
  7. 7. 4 Weeks Is All It Takes
  8. 8. Hacks are agile, not powerful. http://www.flickr.com/photos/jenny- pics/5936084413/
  9. 9. InspiqatiHow To Deliver on Documents
  10. 10. YouTube Ranking Data
  11. 11. Google Local Research
  12. 12. How many KWs have image results?
  13. 13. Track +1s by URL:http://dis.tl/bulkplusone
  14. 14. http://dis.tl/ehow-scraper
  15. 15. Social Content Analysis
  16. 16. Social Data
  17. 17. Youq fiqstHow To Deliver hack: Documents Google Docs
  18. 18. Unstructured data
  19. 19. Getting Started =importxml() Google “importxml guide” 
  20. 20. A Little Bit of HTML
  21. 21. Mmmm. Data!
  22. 22. Introducing Google Scripts
  23. 23. Now for the magic…
  24. 24. Youq second hack:How To Deliver Google Documents Appengin e
  25. 25. Deploy Code With One Click
  26. 26. A website I made in 30 mins
  27. 27. Bulk SEO Metrics Lookup
  28. 28. Backlink Scraper:http://dis.tl/link-scraper
  29. 29. OtheqHow To Deliver Options Documents
  30. 30. Mozenda.com - No Technical Knowledge Needed
  31. 31. http://www.seomoz.org/blog/keyword- research-tool
  32. 32. Smarsheet.com
  33. 33. APIHow To Deliver Galleqy Documents
  34. 34. Alchemy API – all things text related
  35. 35. Topsy API – all things twitter related
  36. 36. Topsy API also does histograms
  37. 37. Authority Labs API – Bulk Rank Checking
  38. 38. Google Analytics API
  39. 39. Bonus: GA API -> Google Docshttp://www.automateanalytics.com/2010/04/google-analytics-data-to-google-docs.html
  40. 40. http://graph.facebook.com
  41. 41. BuiltWith API
  42. 42. SEMRUSH – Bonus BR Language Support
  43. 43. SEOmoz Link Data API
  44. 44. http://dis.tl/seomozgdocs
  45. 45. Programmeableweb: search engine for APIs
  46. 46. The Sky Is The Limithttp://www.flickr.com/photos/dougklembara/3650026554/
  47. 47. Tom CritchlowVP Operations NYCwww.distilled.nettom.critchlow@distilled.net@tomcritchlowFiercely curious. Passionate about learning. Email me!

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