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Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer
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Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer

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Palestra sobre Redes de Trabalho" realizada por Christopher Meyer (Autor e Especialista em Tendências e Futuro dos Negócios) na ExpoGestão 2010.

Palestra sobre Redes de Trabalho" realizada por Christopher Meyer (Autor e Especialista em Tendências e Futuro dos Negócios) na ExpoGestão 2010.


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    Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer Presentation Transcript

    • WorkNets: Organizing for the 21st Century Christopher Meyer Founder, Monitor Talent17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 1
    • Cisco Sees Enterprise Networking Surge in Q3 May 13, 2010 “Cisco reported another record quarter, citing steep sales jumps in a number of its key businesses.”17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 2
    • What is Cisco selling? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 3
    • The Evolution of Networked Organizations 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organizing for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 4
    • “Informationalization”17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 5
    • How Economies Change Industrialization Organization Value Business Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 6
    • The Cycle Repeats Industrialization Organization Informationalization Business Value Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 7
    • Human Networks Are The Next Organization ECONOMIC LIFECYCLES ORGANIZATION Feudal Functional Globally Conneted Towns Hierarchy, Processes and Urban Networks BUSINESS Development TECHNOLOGY SCIENCE AGRICULTURE ENERGY & CHEMISTRY INFORMATION 3000 BC 1800 AD 2000 AD Present Timeline not to scale 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 8
    • Informationalization: Summary • Information Technology will change the world as completely as industrial technology did – How economic value is created – How society is organized – How business operates • We’re nowhere near finished • These changes are already altering the rules of business and organization management Why do you care? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 9
    • “When the rate of change outside exceeds the rate of change inside, the end is in sight.” Jack Welch Chairman, General Electric17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 10
    • Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 11
    • Vision of the Net c. 2000 Put personal service together with the new high- capacity Internet...now you’ve got something!” 12
    • 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 13
    • 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 14
    • Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 15
    • It’s never been easier to connect 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 16
    • 27% of the world’s people are internet users 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 17
    • 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 18
    • What Defines Web 2.0? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 19
    • 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 20
    • Ubiquitous computing feeds Web 2.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 21
    • Running with Web 2.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 22
    • Web 2.0 beats web 1.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 23
    • Survey: 168 corporate wiki users • Corporate wikis appear sustainable. – enhanced reputation, – work made easier, and – Improved processes • Benefits more likely when – tasks require novel solutions and – information posted was from credible sources. • Users categorized as “synthesizers” and "adders”. – Synthesizers’ care more about their impact on other wiki users, – Adders more focused on accomplishing their immediate work. Ann Majchrzak, Dave Yates,,Marshall School of Business; Christian Wagner,City University of Hong Kong WikiSym’06, August 21–23, 2006, Odense, Denmark. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 24
    • Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 25
    • Economic Change Industrialization Organization Value Business Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 26
    • Open Innovation “Connect & Develop” at Proctor and Gamble 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 27
    • Web-based open innovation InnoCentive Scientific Operations Seeker Companies Solvers 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 28
    • Empowerment: Violence in Africa 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 29
    • From Africa to America17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 30
    • The Net Shifts Power • To individuals with something to sell • Away from abusers of power • To groups with a public interest • To innovators 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 31
    • "The hand-mill gives you society with the feudal lord; the steam-mill, society with the industrial capitaist." - - Karl Marx What does web 2.0 mean for work?17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 32
    • Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 33
    • 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 34
    • Networks Are No Longer Novelties “ Mindset: If you build it, they will come. Field of Dreams Example: Sure, I joined and enjoyed counting up my contacts. ” But it hasn’t actually been useful to me. . . Typical LinkedIn Member 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 35
    • Success Cases • Open source innovation and sharing @ Linux • Geeks work out legalities @ Groklaw.com • Knowledge management @ Xerox and BP • Platform for freelance designers @ Aquent • HR networks and job webs @ Cisco (their own version of Monster.com) • Market-based staffing @ Ernst & Young 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 36
    • What do the successes have in common?17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 37
    • Worknets:Start With The Work, And End With The Net 1 2 3 4 WORK TALENT EXCHANGE EXPERIENCE Purpose Content Value Calendar of Events • Scan / Sense • Segments • Economic • Conversations • Innovate • Roles • Information • Topics • Convene • Emotion • Venues • Allocate • Style 5 TECHNOLOGY Virtual and Physical SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 38
    • Example: Monitor’s Growth Worknet 1 2 3 4 WORK TALENT EXCHANGE EXPERIENCE −Participants value −Four local −All industries each other’s groups −Sensing trends −Four experience −Two half-day in CMO “care- geographies −Monitor gets R&D meetings/year abouts” −Outside −Elite group, new −Outside −Developing open perspectives colleagues perspectives relationships −Participants set agenda 5 TECHNOLOGY Web-based sharing of proceedings across four cities SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 39
    • Benefits of network-based organizations • Diversity • Access to expertise Ideas • Quality of thinking BETTER • Relationships with constituents • Accelerated learning Results • Expertise on demand FASTER • Near-instantaneous communication • Resources found and used as needed • Corporate reach amplified Processes • Shared information CHEAPER • Reduced travel and coordination costs 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 40
    • The 21st c. organizational form: WorkNets WorkNets Information-intensive businesses Value Added Computing and networking Semiconductors and information theory 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 41
    • “The future is already here—it’s just unevenly distributed” -- William Gibson17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 42
    • Christopher Meyer You Call That Capitalism ? Chris_Meyer@monitor.com ©Copyright 2010, Christopher Meyer, All Right Reserved 17/06/10 43