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Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer
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Palestra: WorkNets: Organizing for the 21st Century - Christopher Meyer

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Palestra sobre Redes de Trabalho" realizada por Christopher Meyer (Autor e Especialista em Tendências e Futuro dos Negócios) na ExpoGestão 2010. ...

Palestra sobre Redes de Trabalho" realizada por Christopher Meyer (Autor e Especialista em Tendências e Futuro dos Negócios) na ExpoGestão 2010.


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  • 1. WorkNets: Organizing for the 21st Century Christopher Meyer Founder, Monitor Talent17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 1
  • 2. Cisco Sees Enterprise Networking Surge in Q3 May 13, 2010 “Cisco reported another record quarter, citing steep sales jumps in a number of its key businesses.”17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 2
  • 3. What is Cisco selling? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 3
  • 4. The Evolution of Networked Organizations 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organizing for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 4
  • 5. “Informationalization”17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 5
  • 6. How Economies Change Industrialization Organization Value Business Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 6
  • 7. The Cycle Repeats Industrialization Organization Informationalization Business Value Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 7
  • 8. Human Networks Are The Next Organization ECONOMIC LIFECYCLES ORGANIZATION Feudal Functional Globally Conneted Towns Hierarchy, Processes and Urban Networks BUSINESS Development TECHNOLOGY SCIENCE AGRICULTURE ENERGY & CHEMISTRY INFORMATION 3000 BC 1800 AD 2000 AD Present Timeline not to scale 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 8
  • 9. Informationalization: Summary • Information Technology will change the world as completely as industrial technology did – How economic value is created – How society is organized – How business operates • We’re nowhere near finished • These changes are already altering the rules of business and organization management Why do you care? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 9
  • 10. “When the rate of change outside exceeds the rate of change inside, the end is in sight.” Jack Welch Chairman, General Electric17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 10
  • 11. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 11
  • 12. Vision of the Net c. 2000 Put personal service together with the new high- capacity Internet...now you’ve got something!” 12
  • 13. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 13
  • 14. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 14
  • 15. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 15
  • 16. It’s never been easier to connect 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 16
  • 17. 27% of the world’s people are internet users 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 17
  • 18. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 18
  • 19. What Defines Web 2.0? 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 19
  • 20. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 20
  • 21. Ubiquitous computing feeds Web 2.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 21
  • 22. Running with Web 2.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 22
  • 23. Web 2.0 beats web 1.0 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 23
  • 24. Survey: 168 corporate wiki users • Corporate wikis appear sustainable. – enhanced reputation, – work made easier, and – Improved processes • Benefits more likely when – tasks require novel solutions and – information posted was from credible sources. • Users categorized as “synthesizers” and "adders”. – Synthesizers’ care more about their impact on other wiki users, – Adders more focused on accomplishing their immediate work. Ann Majchrzak, Dave Yates,,Marshall School of Business; Christian Wagner,City University of Hong Kong WikiSym’06, August 21–23, 2006, Odense, Denmark. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 24
  • 25. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 25
  • 26. Economic Change Industrialization Organization Value Business Added Technology Science 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 26
  • 27. Open Innovation “Connect & Develop” at Proctor and Gamble 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 27
  • 28. Web-based open innovation InnoCentive Scientific Operations Seeker Companies Solvers 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 28
  • 29. Empowerment: Violence in Africa 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 29
  • 30. From Africa to America17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 30
  • 31. The Net Shifts Power • To individuals with something to sell • Away from abusers of power • To groups with a public interest • To innovators 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 31
  • 32. "The hand-mill gives you society with the feudal lord; the steam-mill, society with the industrial capitaist." - - Karl Marx What does web 2.0 mean for work?17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 32
  • 33. Agenda 1. Context: “Informationalization” 2. Networks Today: People, Data, and Things 3. Social Networks: Web 2.0 and Enterprise 2.0 4. WorkNets: Organization for the 21st Century 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 33
  • 34. 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 34
  • 35. Networks Are No Longer Novelties “ Mindset: If you build it, they will come. Field of Dreams Example: Sure, I joined and enjoyed counting up my contacts. ” But it hasn’t actually been useful to me. . . Typical LinkedIn Member 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 35
  • 36. Success Cases • Open source innovation and sharing @ Linux • Geeks work out legalities @ Groklaw.com • Knowledge management @ Xerox and BP • Platform for freelance designers @ Aquent • HR networks and job webs @ Cisco (their own version of Monster.com) • Market-based staffing @ Ernst & Young 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 36
  • 37. What do the successes have in common?17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 37
  • 38. Worknets:Start With The Work, And End With The Net 1 2 3 4 WORK TALENT EXCHANGE EXPERIENCE Purpose Content Value Calendar of Events • Scan / Sense • Segments • Economic • Conversations • Innovate • Roles • Information • Topics • Convene • Emotion • Venues • Allocate • Style 5 TECHNOLOGY Virtual and Physical SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 38
  • 39. Example: Monitor’s Growth Worknet 1 2 3 4 WORK TALENT EXCHANGE EXPERIENCE −Participants value −Four local −All industries each other’s groups −Sensing trends −Four experience −Two half-day in CMO “care- geographies −Monitor gets R&D meetings/year abouts” −Outside −Elite group, new −Outside −Developing open perspectives colleagues perspectives relationships −Participants set agenda 5 TECHNOLOGY Web-based sharing of proceedings across four cities SEARCHING SENSING INTERACTING BROADCASTING DISTRIBUTING VALUING ARCHIVING 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 39
  • 40. Benefits of network-based organizations • Diversity • Access to expertise Ideas • Quality of thinking BETTER • Relationships with constituents • Accelerated learning Results • Expertise on demand FASTER • Near-instantaneous communication • Resources found and used as needed • Corporate reach amplified Processes • Shared information CHEAPER • Reduced travel and coordination costs 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 40
  • 41. The 21st c. organizational form: WorkNets WorkNets Information-intensive businesses Value Added Computing and networking Semiconductors and information theory 1800 1900 2000 2100 Time 17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 41
  • 42. “The future is already here—it’s just unevenly distributed” -- William Gibson17/06/10 ©Copyright 2010, Christopher Meyer, All Right Reserved 42
  • 43. Christopher Meyer You Call That Capitalism ? Chris_Meyer@monitor.com ©Copyright 2010, Christopher Meyer, All Right Reserved 17/06/10 43