Effective management of social media includes four key components:<br />PureBrand™ spans all pillars to offer a complete m...
PureBrand™ is the onlysocial media management system that integrates with web analytics, customer relationship management,...
2<br />To engage your social audience, PureBrand™ helps you create “Voices” and drive your  “Initiatives” via social messa...
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Visual SmmS Basics

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Visual SmmS Basics

  1. 1. Effective management of social media includes four key components:<br />PureBrand™ spans all pillars to offer a complete management system<br />Listen<br />Research<br />Engage<br />Acquire<br />Tools that help marketers decide which audience is right for social, who to target, and identify influencers <br />Tools to find and track the conversations occurring about your company on the social web<br />Tools that help engage with customers and influencers in forums where conversations are taking place<br />Tools that help build social profiles by engaging users<br />Enterprise<br />Sprinklr India<br />Objective Marketer<br />Awareness<br />CoTweet<br />Enterprise<br />Buddy Media<br />Involver<br />Context Optional<br />Jive Software<br />Lithium<br />Enterprise<br />Radian6<br />Crimson Hex<br />Scout Labs<br />Sysomos<br />Alternian SM2<br />Enterprise<br />Rap Leaf<br />Flowtown<br />Traackr<br />Klout<br />Quantcast<br />Consumer Grade<br />Google<br />Technorati<br />Post Rank<br />Bing<br />Consumer Grade<br />Google Alerts<br />AlertRank<br />Brands Eye<br />Consumer Grade<br />HootSuite<br />Seesmic<br />TweetDeck<br />Consumer Grade<br />Wildfire Apps<br />Widgetbox<br />Ning<br />
  2. 2. PureBrand™ is the onlysocial media management system that integrates with web analytics, customer relationship management, email marketing systems and enterprise CRM:<br />Monitor.<br />Engage.<br />Manage.<br />Acquire.<br />“Listen”<br />Find and track the conversations occurring about your company in social media and online<br />“Objectives & Goals”<br />Take an active role in creating conversations about your organization, brand or mission<br />“Demand Generation”<br />Build social profiles on engaged users and identify influencers<br />“Influence”<br />Engage with customers and influencers in forums where conversations are taking place<br />Capture Conversation History<br />Archive & measure customerengagement<br />Capture Social Profiles<br />Influence score, Email address, Twitter handle, location, gender<br />Capture Brand Sentiment<br />Understand in real-time customers’ opinionsissues and outlook<br />Capture Campaign Effectiveness<br />Drive web traffic, re-tweets, comments, likes, SEO<br />Integrate.<br />“Measure and Prove”<br />Integrate data and insights from social media analysis with traditional marketing to drive results<br />CRM<br />360-degree Customer view<br />E-Mail<br />Multi-channel communication<br />Web Analytics<br />Click-to-conversion ROI<br />
  3. 3. 2<br />To engage your social audience, PureBrand™ helps you create “Voices” and drive your “Initiatives” via social message “Events”<br />PureBrand™ posts these social events out across different social channels including Social Networks, Social Broadcast sites or your Blog, reaching your audience and facilitating the social conversation with them<br />3<br />4<br />PureBrand™ then reports detailed Metrics on the effectiveness of your initiatives - to illustrate what works<br />
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