How Do You Know You Are Learning? Lean Startup and Innovation Accounting
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How do you know you are learning? That’s the question that faces many an entrepreneur — not just to measure his or her own progress, but to continually justify the venture’s existence to investors (at …
How do you know you are learning? That’s the question that faces many an entrepreneur — not just to measure his or her own progress, but to continually justify the venture’s existence to investors (at a startup) or to management (at established companies). The people who invest time, money, and resources into your idea are probably going to have to wait a long time to see a return on their investment. But they still need to know that things are moving in the right direction.
This is where innovation accounting comes in. It’s a core part of the Lean Startup framework described in the book by Eric Ries. But how exactly do you implement this concept?
As a lean startup coach, Brian Gladstein has helped dozens of companies establish their go-to-market plan and get new products off the ground quickly. In this webcast, he will review some common approaches to Innovation Accounting, introduce some templates and spreadsheets that can help you build your method, and provide some pointers to building a culture that fosters innovation and rewards learning.
In this webcast, we will
- Review what Innovation Account is, and how it fits into Lean Startup practices
- Show some examples of innovation accounting
- Discuss what you need to think about when implementing your own innovation account framework
- Demonstrate some basic innovation account tools