Switching On the Growth Engine in Your Small Consulting Practice
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This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants. ...
This presentation is from the Zintro Webinar Series: Marketing Tips for Consultants.
Our presenter is Brian Gladstein, CEO and Founder of Explorics, a unique marketing firm that helps B2B companies engage enthusiastic customers through loyalty and advocacy programs. He is a serial entrepreneur, co-chairs Boston’s Lean Startup Challenge, and also serves as a go-to-market coach for growth-stage companies. Brian is an MIT graduate with an MBA from Stanford.
We hope this personal story of how Explorics created a growth engine for its business will help other consulting firms and entrepreneurs approach their own businesses in interesting ways.
"Fifteen months ago, my marketing consulting practice was at a crossroads,” explains Brian. “No matter what we did – we couldn’t seem to scale the way we wanted to without client projects suffering – we were stuck. In this webinar, we will discuss how we systematically took apart our business and rebuilt it from the ground up into an engine for growth. Today, we are at the center of one of the most exciting transformations happening in the B2B Marketing and PR space, and business is booming."
Key takeaways in this presentation:
- The importance of focus
- Work on the business, not in the business
- Choose clients based on how they fit with your desired income stream
- Building mechanisms that transfer trust to your staff
- Design every project to run without you
- Train your staff to solve problems without you
Be sure to check out http://explorics.com/aa to take an Advocate Assessment for your company - this is a custom-built roadmap for measuring and increasing organic advocacy.
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