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10 Tips for Landing on the Front Page of SlideShare
 

10 Tips for Landing on the Front Page of SlideShare

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In this presentation, Explorics shares from experience 10 essential tips to landing on the front page of SlideShare. SlideShare is one of the best social channels a business professional can use. ...

In this presentation, Explorics shares from experience 10 essential tips to landing on the front page of SlideShare. SlideShare is one of the best social channels a business professional can use. Landing on the frontpage reaps huge rewards in terms of inbound marketing and Lead Generation.

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    10 Tips for Landing on the Front Page of SlideShare 10 Tips for Landing on the Front Page of SlideShare Presentation Transcript

    • Front Pageof SlideShareEssential Tips forLanding on the!10!
    • People trust organic content morethan content from one’s own blog.
    • People trust organic content morethan content from one’s own blog.Succeeding means holding people’sattention from start to finish.
    • SlideShare is the world’s largest content-sharingcommunity for professionals
    • Business owners use SlideShare 5X more thanFacebook, Twitter, YouTube, and LinkedInSource
    • 3 Billion slide views a monthSource
    • Landing on the front pagereaps huge rewards.
    • Here’s how to take fulladvantage of the opportunity…Landing on the front pagereaps huge rewards.
    • 1.This is your presentation’s ad! This is all thatyou have to initially grab someone’sattention.Spend extra time on the headlineand cover page!
    • Make it count!
    • Viral Headline Cheat SheetThe Zen of [Blank]Get Rid of [Problem] Once and for All[Famous Person’s] Top 10 tips for [Blank]Do You Make These 10 [Blank] Mistakes?How to [Blank] – The Ultimate GuideHow to [Do Something] Your Audience Will Love5 [Blank] Secrets every [Audience] Should KnowGet [Blank]! 5 Ideas That Really Work
    • Add keywords to your slidesSearch engines are the #1 source of traffic toSlideShare.2.
    • SlideShare extracts text from slides. These“notes” are indexed by search engines. !
    • Resulting in the #2 spot!
    • Keyword-optimizedpresentations have thebest chance of rising to thetop of results pages.
    • And that’s kind of a big deal!
    • 3.Try and stretch out your presentation byfocusing on less content per slide.Make your presentations longer!
    • Presentations are usually skimmed, not read.
    • More slides = more viewsCourtesy of HubSpot
    • Referral traffic is the second largest source oftraffic. Make it easy to share!4.Embed Links!
    • All links embedded into presentations areclickable on SlideShare. Get Creative with this!
    • You could use a “Pay with a Tweet” linkto help spread your presentationwww.paywithatweet.com
    • Focus on the quotable, powerful tidbits ofinformation.5.Less is more!
    • Old presentations need to be reformatted forSlideShare.SlideShare presentations must tell the wholestory.!Normal presentations assist the speaker.!
    • Old presentations need to be reformatted forSlideShare.Less is more!!
    • People aren’t looking for “How to use Twitter”presentations. They already know! They’relooking for detailed information on a specifictopic.6.Tackle a narrow topic!
    • Talking too broadly can hurt you.Turn this
    • Talking too broadly can hurt you.Turn this Into this
    • Talking too broadly can hurt you.Turn this Into this
    • The time at which your presentation is uploadedis critical.7.Timing is everything.!
    • The time at which your presentation is uploadedis critical.Presentations on the homepage change daily.Try not to split your initial surge of views intotwo separate days or you’ll lose momentum.7.Timing is everything.!
    • Upload your presentation early in themorning so that it has a full day tocollect views.
    • Encourage other blogs to embed your presentation.8.Leverage guest blogging!
    • Encourage other blogs to embed your presentation.Write a blog post that goes hand-in-hand with yourpresentation. Offer to post on relevant blogs.How to Get Your Guest Post Published- Quicksprout.com8.Leverage guest blogging!
    • Choose a unique font:QuicksandBanda RegularIntroMarket FeltLobsterPacifico9.Great design is a must!!
    • Stick to a few colors!
    • Don’t cram content – use white space!
    • Use large, engaging pictures!
    • Be shocking, show humor, draw emotion!
    • Avoid Bullets!
    • You can’t simply rely on SlideShare to carryyou!10.Tap into other social media!!
    • Spread the message once the presentationhas been submitted.10.Tap into other social media!!Be sure to use all of these channels!!
    • Tweet about your SlideShare a few times on thefirst day.Reaching your Twitter audience !
    • Tweet about your SlideShare a few times on thefirst day.Choose an angle:Tweet a quote from your contentTweet thoughts about the postTweet the benefit of reading the postTweet a comment about how it’s being perceived !Reaching your Twitter audience !
    • Social Media TacticsLinkedInMention in status update and onrelevant LinkedIn groups you’re apartof.Share on your LinkedIn profile.Share in related group discussions
    • Recap1. Spend Extra time on cover page and headline2. Add keywords to your presentation3. Make your presentations longer4. Embed links5. Let content breathe6. Choose a narrow topic7. Timing is everything8. Leverage guest blogging9. Great design is a must!10. You must use social media!
    • More trafficBetter Google rankingsMore followersBetter brand recognitionFollow these tips and benefit from:!
    • And a great opportunity to be featuredon the front page of SlideShare!
    • And a great opportunity to be featuredon the front page of SlideShare!We get warm fuzzy feelings when our contentis shared!Please feel free to spread the knowledge.
    • Presented ByConversation Marketing ExpertsFollow us and get more social withyour B2B marketing!!