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Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
Wearable Tech for Everyone - Linda Franco
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Wearable Tech for Everyone - Linda Franco

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The story behind Machina: the startup that is creating a jacket with embedded intelligence and sensors that is paving the road for a new generation of “intelligent” clothes that will allow you to …

The story behind Machina: the startup that is creating a jacket with embedded intelligence and sensors that is paving the road for a new generation of “intelligent” clothes that will allow you to monitor your health, life style and even be creative!

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  • 1. "The Always On Revolution: Wearable Technology" Thursday, October 31, 13
  • 2. MACHINE. LIKE. CLOTHING Thursday, October 31, 13
  • 3. MACHINE. LIKE. CLOTHING 1980 MID 1980s EARLY 1980s MID 1990s STEVE MANN´S WEARABLE COMPUTER AND REALITY MEDIATOR INVENTIONS OF THE 1970s HAVE EVOLVED INTO WHAT LOOKS LIKE ORDINARY EYEGLASSES Thursday, October 31, 13 LATE 1990s
  • 4. PROBLEM A NEW WAY TO MAKE MUSIC Thursday, October 31, 13
  • 5. SOLUTION THE BODY AS AN INTERFACE Thursday, October 31, 13
  • 6. Thursday, October 31, 13
  • 7. "Definitely one of the more interesting articles of clothing that might just baffle future archaeologists as they dig this up under a pile of nuclear dust" - Ubergizmo KEY / JOYSTICK FUNCTIONS 6 CM MJ 01 MIDI JACKET v 1.0 4 CM VOLUME KEY PAD OR JOYSTICK CONTROLLER CHANNEL SELECTION TRACK SELECTION LIBRARY SELECTION KEY / JOYSTICK FUNCTIONS sensor 1 1.8 CM 0 100 9 CM sensor 2 1.8 CM 100 0 10 CM sensor 3 1.8 CM 100 0 8.5 CM MIDI CONTROLLERS sensor 4 1.8 CM 100 0 6 CM sensor 1 INDEX FINGER sensor 2 MIDDLE FINGER Thursday, October 31, 13 sensor 3 RING FINGER sensor 4 LITTLE FINGER
  • 8. KER The first flexible and wearbale open-hardware Thursday, October 31, 13
  • 9. Thursday, October 31, 13
  • 10. Thursday, October 31, 13
  • 11. Harder to have a quick prototyping and testing process Thursday, October 31, 13
  • 12. Prototyping quickly is possible with 3D printing Thursday, October 31, 13
  • 13. Thursday, October 31, 13
  • 14. Media is more excited because you’re unique, not among 1.2 million apps Thursday, October 31, 13
  • 15. Having prototypes resemble physically to the final product will get you more media exposure, but it is more expensive Thursday, October 31, 13
  • 16. Local media is a huge boost = legitimacy Thursday, October 31, 13
  • 17. Because of Apple, design matters more today than ever before. Thursday, October 31, 13
  • 18. FREE AS IN- LIBRE Thursday, October 31, 13
  • 19. Where am I as a women entrepreneur? Thursday, October 31, 13
  • 20. My Role 1 DESIGN RESEARCH COLLECTIVE INTELLIGENCE 2 IDEA DEVELOPMENT CHALLENGES 3 DESIGN RESEARCH MODEL IMPLEMENTED IN A WEARABLE TECHNOLOGY BRAND Thursday, October 31, 13
  • 21. What does it take to be an explorer? Thursday, October 31, 13
  • 22. Thursday, October 31, 13
  • 23. Sh** happens Thursday, October 31, 13
  • 24. Thursday, October 31, 13
  • 25. Enjoy the Ride! Thursday, October 31, 13
  • 26. THE FUTURE ISN’T ABOUT MOBILE, IT’S ABOUT MOBILITY. DAVID ARMANO, EDELMAN DIGITAL Thursday, October 31, 13

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