Professional Email Marketing
Software. Experts. Solutions.
ExpertSender.com © 2014 All Rights Reserved
ExpertSender is an email marketing platform with unparalleled customer support...
About ExpertSender
™
With ExpertSender, you will have a global team
of consultants to help you plan, implement, and improv...
ExpertSender.com © 2014 All Rights Reserved
Why Choose ExpertSender
™
ExpertSender is the perfect solution for marketers t...
Why Choose ExpertSender
™
ExpertSender is an immediate upgrade for marketers
that need a full-suite of message types, func...
Why Choose ExpertSender
™
All of our clients’ data is safely stored in two independent
collocation centers (US and Europe)...
ExpertSender.com © 2014 All Rights Reserved
Spectrum of Features
Integrate your existing marketing campaigns into Expert-
...
Spectrum of Features
Tailor messages to individual recipients using personaliza-
tion and dynamic content. Use an unlimite...
Spectrum of Features
Make the management of your data easy, with standard features allowing you to create an unlimited num...
Spectrum of Features
360 degrees of reporting let you see the whole story
about your campaign, with comprehensive feedback...
Spectrum of Features
A preference center comes standard with all accounts,
easily allowing your subscribers the ability to...
ExpertSender.com © 2014 All Rights Reserved
In-depth Look at Selected Features
With a growing number of data available abo...
In-depth Look at Selected Features
An easy to use API can help you automate the most routine
tasks and speed up key market...
In-depth Look at Selected Features
ExpertSender™ offers a perfect message type for every campaign. From trigger emails, to...
ExpertSender.com © 2014 All Rights Reserved
Case Study: What ExpertSender
™
Can Do For You
01 How Diverse Systems -a leadi...
Case Study: What ExpertSender™
Can Do For You
After streamlining the data processes and implementing
the new templates, th...
Case Study: What ExpertSender™
Can Do For You
ExpertSender.com © 2014 All Rights Reserved
ExpertSender™ can help you take ...
ExpertSender.com © 2014 All Rights Reserved
How Can We Help You?
01 Try Us
http://www.expertsender.com/virtual-tour?utm_so...
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Professional Email Marketing Software

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ExpertSender is an email marketing platform with unparalleled customer support and service, designed with medium-sized and enterprise clients in mind. We take the hassle out of email marketing, and are focused on growing customer success with our team of dedicated Experts. ExpertSender helped a diverse portfolio of clients - ranging from e-commerce, brick and mortar shops, online games, b2b marketers and publishers who sent over 10 billion emails over the last year.

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Professional Email Marketing Software

  1. 1. Professional Email Marketing Software. Experts. Solutions.
  2. 2. ExpertSender.com © 2014 All Rights Reserved ExpertSender is an email marketing platform with unparalleled customer support and service, designed with medium-sized and enterprise clients in mind. We take the hassle out of email marketing, and are focused on growing customer success with our team of dedicated Experts. ExpertSender helped a diverse portfolio of clients - ranging from e-commerce, brick and mortar shops, online games, b2b marketers and publishers who sent over 10 billion emails over the last year. About ExpertSender ™ 50 50 billion emails annually RIO DE JANEIRO NEW YORK BEIJING GDANSK MOSCOW MALAYSIA SINGAPORE 10+
  3. 3. About ExpertSender ™ With ExpertSender, you will have a global team of consultants to help you plan, implement, and improve your campaigns. A dedicated Expert will be there every step of the way, providing proactive service that ensures the highest standards in email marketing and deliverability. With decades of cumulative experience, there are few scenarios we haven’t tackled before. ExpertSender has been an active part of the email community since inception, with memberships in EEC1 , ESPC2 , MAAWG3 and RETURN PATH4. ExpertSender has worked with many unique customers that need a precise solution for their marketing. We are dedicated to finding solutions, and developing new features that our clients need to stay ahead of the curve. ExpertSender offers many cutting edge tools, such as social media, web analytics and recommendation engines integration that can help you pull together all of your digital marketing efforts. Our Expertise Sets Us Apart ExpertSender.com © 2014 All Rights Reserved 01 Rich, Intelligent Features Our Customers Demand 02 1 Email Experience Council - http://www.emailexperience.org/ 2 Email Sender & Provider Coalition - http://www.espcoalition.org/ 3 Messaging Anti-Abuse Working Group - http://www.maawg.org/ 4 Return Path - http://www.returnpath.com/
  4. 4. ExpertSender.com © 2014 All Rights Reserved Why Choose ExpertSender ™ ExpertSender is the perfect solution for marketers that need a powerful, easy to use, web based solution, with top-notch personal support. Regardless of skill level, Expert- Sender will work with you to create a cohesive email marketing strategy that you understand and can implement. Whether you are looking for a way to increase your ROI, drive traffic to your website, or just automate your marketing strategy, our Experts have worked out custom solutions for our clients. Ease of Use01
  5. 5. Why Choose ExpertSender ™ ExpertSender is an immediate upgrade for marketers that need a full-suite of message types, functionality, and reporting. With all features available no matter your account size, and an intuitive user interface, ExpertSender is a premium solution that will give you access to the tools you need. Your account will stay on the cutting edge without any hidden costs or fees. Considering we do not require long term contracts, ExpertSender is also a perfect option for short term projects and campaigns. Our month-to-month pricing gives marketers the flexibility that they need to find a solution that works. Advanced Technology ExpertSender.com © 2014 All Rights Reserved 02 Transparent Rules03 Every ExpertSender account comes with a comprehensive and complimentary support of our team of Experts, dedicated to improving your email campaigns, their deliverability, as well as helping you become comfortable with the platform. A responsible account manager will be there to help you every step of the way, as you set up your unit, integrate data, begin the campaigns, and expand your business. With a dedicated Expert focused on deliverability and technical issues, you can zero in on what really matters - the bottom line. Proactive Account Management 04
  6. 6. Why Choose ExpertSender ™ All of our clients’ data is safely stored in two independent collocation centers (US and Europe). Access to the data- centers is restricted by customer badges or escort, servers are installed in closed cabinets, and the server floors are equipped with temperature/humidity control systems. No confidential information is stored outside of the server cabinets. We do not share any personal data with third parties or individuals from outside of our organization. There are security policies in place: Software Change Control Policy, Acceptable Use Policy, Backup Policy, Security Operation Procedures, and Personal Data Security Policy. All of the procedures are enforced and monitored by the Security Manager. All third party software is examined for security updates once per week. There are back-out procedures for each and every update of the system in place. ExpertSender.com © 2014 All Rights Reserved Highest Data Security Standards 05
  7. 7. ExpertSender.com © 2014 All Rights Reserved Spectrum of Features Integrate your existing marketing campaigns into Expert- Sender by using our versatile API for importing subscribers, sending transactional messages, and retrieving reports. Go even further and track your leads from start to finish, with Google Analytics, and social media integration. Integrate With External Systems 01 Save resources by automating time consuming tasks, such as scheduling data imports and recurring messages. Every ExpertSender unit lets you utilize powerful autoresponder and trigger messages, giving you more ways to automatically engage your subscribers. Automate Tasks And Campaigns 02 Use ExpertSender’s powerful segmentation tool to easily find the subscribers you want to target. With segmentation expressions defined in natural language, you can find your recipients without needing any special training. Find the subscribers that get the results you need based on opens, clicks, and social sharing. Segment And Target Subscribers 03 Communicate with the right audience with granular segmentation
  8. 8. Spectrum of Features Tailor messages to individual recipients using personaliza- tion and dynamic content. Use an unlimited number of personalization properties added with your subscriber data to boost engagement and give all your communications a personal touch. With dynamic content, you can customize graphics, messages, offers, links and more, so you can increase relevance and impact. Message content is made easy to manage with our WYSIWYG editor, automatic image hosting, and zip uploading. Create and save drafts at any point in their creation, and add different variations of messages for easy split testing. Create your custom headers and footers that you can mix and match on any message with just the click of a button. Add Personal Touch ExpertSender.com © 2014 All Rights Reserved 04 Assemble Content05 MANAGE DATA MALE FEMALE UNKOWN GENDER WITH EXTRA SECTION TO SELECT FUTURE PREFERENCES WITH ONE CLICK
  9. 9. Spectrum of Features Make the management of your data easy, with standard features allowing you to create an unlimited number of subscriber lists (single and double opt-in), custom fields, custom data tables (RDBMS), seed lists, suppression files, blacklists, and a variety of import options. Browse your data and easily find individual subscribers with ExpertSender’s easy to use interface. Manage Data And Drive Powerful Campaigns ExpertSender.com © 2014 All Rights Reserved 06 Segments Seed Lists Suppression Files Blacklists Double Opt-in Relational Tables Custom Fields Single Opt-in Product Recommendations Order History Subscriber Information Subscriber Lists
  10. 10. Spectrum of Features 360 degrees of reporting let you see the whole story about your campaign, with comprehensive feedback for messages sent, bounced, delivered, opens, clicks, complaints and unsubscribes. Use our reporting to track stats on your list sizes, email clients used, and social media sharing. Further analyze click distribution in your campaigns with our neat click heat map. Last, but not least, Expert- Sender has an innovative feature that lets you label, search for, and segment your messages with tags, helping you to be more effective by adding an extra layer of granularity. Deliverability is the key to any email marketing campaign, and ExpertSender uses the best practices for authenticating messages with SPF, SenderID, and DKIM. ExpertSender units come already enrolled in all available feedback loops for your audience, automatically removing any accidental, unhappy subscribers. With dedicated IPs available to high volume senders on all standard setup units, ExpertSender™ puts your reputation in your own hands to ensure optimal deliverability and rule out any reputation poisoning. Ease of use is the key, and ExpertSender leads the way with features that let you predetermine your message throttling, frequency capping and IP allocation to avoid common sending mistakes with the click of a button. Gain Insight © 2014 All Rights Reserved 07 Stay On Top of Deliverability 08 ExpertSender.com
  11. 11. Spectrum of Features A preference center comes standard with all accounts, easily allowing your subscribers the ability to manage their subscription. Automatic first name based gender appending in multiple languages allows you to send relevant content to the right people, right out of the box! ExpertSender is also integrated with RapLeaf’s real-time data technology allowing you to append the demographic data from Facebook into your messages. Know Your Recipients ExpertSender.com © 2014 All Rights Reserved 09 Do you know how many of your subscribers read emails on mobile devices? With ExpertSender’s email clients reporting not only will you gain insight into how your audience reads your communication, but you will also be able to specifically target emails at the people that use portable devices. Additionally, your ExpertSender™ account manager can advise you on how to create mobile friendly, responsive messages. Go Mobile10
  12. 12. ExpertSender.com © 2014 All Rights Reserved In-depth Look at Selected Features With a growing number of data available about each subscriber simple custom fields, such as first name, gender or age, are no longer enough to tackle the potential knowing and understanding the contemporary customer. That is why ExpertSender™ allows you to define custom data tables (RDMBS), with just a few clicks. This way any complex data sets may be stored and utilized via ExpertSender™. Thanks to visual segmentation no technical skills are required to leverage complex data, such as order history and value, travel history, or you name what is relevant to your business! With such technology you are able to deliver individual content to each user, or reach out only to the ones that will be interested in your particular offer. To put even more power in your hands, our Dynamic Content language allows you to access, manipulate and display complex data sets in your emails. Thus, it is no longer a challenge to create emails that will contain unique discount codes, or to generate order summaries for each of your subscribers automatically. Unlocking the potential of big data is possible only with the right tools. 01
  13. 13. In-depth Look at Selected Features An easy to use API can help you automate the most routine tasks and speed up key marketing processes. A timely welcome email sent right after opting-in to your list is not only your first email contact with the subscriber, perfectly setting the expectations, but also an excellent sales oppor- tunity. With our API, you can instantly add and remove subscribers, send mass messages, transactional messages, and even integrate our statistics into your CRM. Expert- Sender API follows RESTful architecture principles, and our support and documentation makes integration a breeze. Transactional messages, or API triggered messages, allow you to build custom content and send it on a one-to-one level. Use this to add another layer of functionality to your e-commerce site, and convert customers into repeat customers. Automating marketing processes saves time and makes money. ExpertSender.com © 2014 All Rights Reserved 02 API
  14. 14. In-depth Look at Selected Features ExpertSender™ offers a perfect message type for every campaign. From trigger emails, to follow-up autoresponders, personal transactional emails, newsletters and recurring emails. With this vast portfolio of email automation methods, marketers can execute complex campaigns without a need of any extra programming or IT support. ExpertSender™ allows you to setup granularly segmented lead nurturing cam- paigns as well as behavior-based retention programs. Start with basic newsletters, then add birthday emails, special offers for the folks reading your emails at a particular time, and grow from there. If you come up with a marketing idea, our account managers and the Expert- Sender™ platform will make it happen. You can also count on our account managers to recommend development paths for your programs, as we know how to grow email projects. We transform communication ideas into tangible campaigns. ExpertSender.com © 2014 All Rights Reserved 03 Acquisition Sales Retention Selected Features Follow-up autoresponder sequences (welcome email, product testimonials, case studies, special discounts) Web activity-based triggers Newsletter updates Abandonment triggers Abandonment autoresponder follow-ups Transactional emails Post-purchase updates with time-based triggers Anniversary triggers Newsletters with product recommenda- tions, special / exclusive offers Recurring emails for automating reactivation campaigns
  15. 15. ExpertSender.com © 2014 All Rights Reserved Case Study: What ExpertSender ™ Can Do For You 01 How Diverse Systems -a leading Central European apparel brand -matured their email program. When ExpertSender™ first started working with Diverse, back in early 2011, their email program was almost nonexistent. They were sending irregular campaigns via their in-house resources with simple plain text content, no tracking, list hygiene or authentication. For starters, our Experts helped sorting out their lists to achieve an orderly structure. The subscriber sources were identified, data entry and processing routines were examined and modified to comply with the contemporary legal and opt-in marketing best practices. Simultaneously, a team of professionals from ExpertSender, along with customer’s marketing team, developed a brand new, flexible graphic template.
  16. 16. Case Study: What ExpertSender™ Can Do For You After streamlining the data processes and implementing the new templates, the initial sends revealed that some 20% of their database was unusable, due to nonexistent email addresses that had not been properly removed. As much as 23% of the original database turned out to be “void” after having applied ExpertSender’s list hygiene procedures. In short, in step 1, our tools helped Diverse to assess the real potential of their database. It is also the First Step to plan, manage and measure profitable email campaigns, which few or no in-house solutions can achieve, unlike professional email marketing technology. Next, the ExpertSender™ team guided Diverse to expand their data collection strategies beyond a fairly standard loyalty program. The focus was on facilitating subscriptions on their website and funneling prospects into their e-com- merce store, and on to converting them to buyers at Diverse’s real, beautiful stores and boutiques. To date, the customer’s list has grown by 160% compared to the early 2011. ExpertSender.com © 2013 All Rights Reserved Presently, ExpertSender™ is executing all campaigns on behalf of Diverse, which entails modifying HTML templates, managing segmentation, executing sends, and providing detailed performance reporting with further recommenda- tions. More new ideas are being developed by our companies with the objective to make customer’s email marketing more and more sophisticated. © 2014 All Rights Reserved
  17. 17. Case Study: What ExpertSender™ Can Do For You ExpertSender.com © 2014 All Rights Reserved ExpertSender™ can help you take your email marketing to the next level -- regardless of your email maturity. Our culture is dedicated to continuous improvement in the continually developing business reality. Marketers may be frustrated with the slow set up and steep learning curve of other ESPs. With ExpertSender, a dedicated account manager is there with you from the beginning. We pride ourselves on our support, and are able to quickly find solutions and answer your questions. Nothing is too big or too small, and with a global team you’ll never have to wait long for an answer. A personal level of support allows us to understand your business, goals, and strategies, which in turn strengthens the relationship and increases efficiency. ExpertSender™ has strong relationships with industry leaders, including MAAWG, ReturnPath, and ESPC. We are able to stay at the forefront of best practices and emerging techniques. Not only are you gaining our knowledge and experience, you’re also receiving knowledge straight from the cutting edge with the strong partnerships we already have. Characteristic list structure with in-house email solutions 77% 20% 3% Other problems Nonexistent Usable
  18. 18. ExpertSender.com © 2014 All Rights Reserved How Can We Help You? 01 Try Us http://www.expertsender.com/virtual-tour?utm_source=marketingdoc2013&utm_medium=PR&utm_term=TFMA&utm_campaign=virtualtour http://www.expertsender.com/demo?utm_source=marketingdoc2013&utm_medium=PR&utm_term=TFMA&utm_campaign=demo You’re always welcome to talk to our Experts about your plans and challenges. We are eager to show you our email delivery technology and services, and discuss how we can add value to your company. A picture is worth a thousand words, so please take a few minutes and go on ExpertSender Virtual Tour: Request a demo: Reach out to us via email: contact@expertsender.com http://www.expertsender.com/virtual-tour?utm_source=marketing- doc2013&utm_medium=PR&utm_campaign=virtualtour http://www.expertsender.com/demo?utm_source=marketing- doc2013&utm_medium=PR&utm_campaign=demo 02 Contact our local branch North America Phone: +1-646-328-3919 United Kingdom Phone: +44 (0) 203-598-2056 Russia Phone: +7 (495) 215-19-87 China Phone: +86 (10) 5820 4470 Singapore Phone: +65 83 00 81 48 Malaysia Phone: +60 17 29 88 616 Poland Phone: +48 58 351 33 30 Brazil Phone: +55 (21) 3496-1427

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