What You Cant See Can Hurt You


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Exinda is a proven global supplier of Traffic Shaping & WAN Optimization products. Exinda provides users with the best application experience possible by maximizing the speed and efficiency of the wide area network.

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  • A lot of times people feel the pain before they actually know what’s causing it. Before you can treat a problem, you need to identify the root cause and diagnose it before taking corrective action. Don’t play a guessing game, wasting time and money fixing something that isn’t broken or the cause of your pain. Aim to be efficient, address issues before they become problems, and have the information that allows you to plan and get the most out of your budget.
  • WHY YOU NEED VISIBILITY ================= Without Network Visibility, an IT staff is essentially flying blind, with no accurate way of knowing: What is causing network problems I need a bandwidth upgrade? What applications are on the network? How are critical applications performing/what are the response times?
  • Streaming Recreational P2P Social Networking Games
  • WHAT VISIBILITY GIVES YOU ================== The ability to prevent and diagnose network issues. Understand which applications and users are consuming your bandwidth
  • HOW VISIBILITY WORKS ================ Layer 2 through 7 Monitoring - Gives you complete visibility from the data link layer all the way to the application layer 2 engines for identifying traffic A Signature based engine to identify P2P, HTTP, VoIP, Citrix, Messaging, Streaming Video and Radio traffic... and a Heuristics / Behavioral based engine to classify those applications and protocols that are more difficult to classify because they are either fully encrypted, intentionally hard to read and understand or use port hoping and probing . As its name suggests, we identify it based on its behavior once on a network. Examples are Encrypted Apps, Bit Torrent, Skype Deep Drill Down Inspection – This correlate hosts / application usage and breakdown Top Talkers, Conversations – See who and what are consuming the most network resources Real Time Monitoring Measurement of Application Response Time – Helps to identify issues before they become problems. Also, helps to reduce user complaints about application performance. With visibility and monitoring provides insight into the behavior of the WAN. Almost all Exinda installs identify that the customer’s WAN is inefficient due to some level of non-business usage.
  • NEWEST FEATURE – ACTIVE DIRECTORY INTEGRATION ================================== No one else is really doing this in our space, and its kind of surprising because it sort of defies logic. If you are an AD user it makes your life a lot easier if you can view names or groups rather than IP addresses, especially in dynamic AP address environments Why You Need It -------------------- Before you would have to look up which IP addresses correlated with which users. Now it is done for you. Allows you to report and digest information the way you want it, saving you time and money and the ability to make decisions and react quicker. How it Works ------------------- An agent simply resides on domain controller(s) to map username to IP address and inject Active Directory username and group information into Exinda appliances Best Of All ------------------- No additional cost for this feature, it comes free of charge on all Exinda appliances Visibility and monitoring provides insight into the behavior of the WAN. Almost all Exinda installs identify that the customer’s WAN is inefficient due to some level of non-business usage.
  • Visibility is only the first step, you need a complete solution that gives you the ability to diagnose, treat, and monitor your network
  • Precise policy-based traffic management and control: Perform Diffserv Packet Classification and Marking Advanced L7 Capabilities Hostname, URL, HTTP file wildcard downloads (*.exe, *.iso, *.zip) Traffic Discard/Block Time of Day Policies Adaptive Response Set network policy to properly support high priority users and traffic Prioritize instructional and administrative traffic Block or throttle back recreational apps Understand how the network is being used: - P2P traffic - Top applications, URLs - Performance statistics at various times throughout day - Determine how recreational traffic impacts administrative / instructional performance Identify “unwanted” recreational traffic
  • IT organizations can fully experience the four main benefits of WAN optimization by using the most advanced optimization technology:   Precise Policy Based Traffic Management   Provide Bandwidth Guarantees to the Business critical Applications!! Limit or block recreational or NON business applications
  • Adding application acceleration allows further increases in efficiency and allows organizations to realize costs savings – from both employees productivity gains as well as hard costs such as preventing the need for a bandwidth upgrade or allowing the same network to support more users or additional applications. With Exinda, you can select the types of traffic to accelerate as opposed to simply accelerating all traffic on your network including the good and the bad. The benefit of acceleration technologies is improved response times for critical applications. The result is that users are spending their time using the application rather than waiting for their applications to respond/open/download etc. Not only does the application feel better to the user but the quality of experiences is also improved – users aren’t frustrated, help desks are overwhelmed with calls about poor performance, management isn’t racking their brains dealing with the problems.
  • O ur growing customer base spans all industry verticals with a concentration of customers in education (K-12 and higher ed), commercial business, service providers and government.
  • What You Cant See Can Hurt You

    1. 1. Tel: 0118 907 1600 (South) Tel: 0151 203 1400 (North) What You Can’t See, Can Hurt You Castle force is an Authorised Reseller of Exinda in the UK http://www.castleforce.co.uk/Exinda/
    2. 2. Experience any of the following? • Lack Visibility • Bandwidth Congestion • Slow Applications • Need to Prioritize VoIP • Performance Issues • Bandwidth Upgrade Network Issues & Pain Points • User Complaints • Always Break/Fix
    3. 3. Visibility – What You Can’t See Can Hurt You
    4. 4. Non Business Apps Create Performance Issues
    5. 5. Recreational Usage Impacts Critical Apps
    6. 6. Bursts of traffic Create Congestion and Packet Loss
    7. 7. <ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Reduces trouble-shooting time </li></ul></ul><ul><ul><li>Get real time and historical reporting </li></ul></ul><ul><ul><li>Identify all network traffic </li></ul></ul><ul><ul><li>Drive capacity planning with rich data </li></ul></ul><ul><ul><li>Track network users </li></ul></ul><ul><ul><li>Analyze cost & resource allocation </li></ul></ul>Visibility
    8. 8. <ul><ul><li>Features </li></ul></ul><ul><ul><li>Layer 2 through 7 Monitoring </li></ul></ul><ul><ul><li>L7 Signatures Engine </li></ul></ul><ul><ul><li>Behavioral Based Classification </li></ul></ul><ul><ul><li>Deep Drill Down Inspection </li></ul></ul><ul><ul><li>Top Talkers, Conversations </li></ul></ul><ul><ul><li>Real Time Monitoring </li></ul></ul><ul><ul><li>Measurement of Application Response Times </li></ul></ul>Visibility
    9. 9. Application Visibility Special Visibility Feature <ul><li>Application Response Time Management </li></ul><ul><ul><li>Detect how long end-users are waiting for their applications to respond </li></ul></ul><ul><ul><li>Pinpoint if a problem is network or server related </li></ul></ul><ul><ul><li>Fine-tune QoS policies to control response times </li></ul></ul>
    10. 10. <ul><ul><li>Active Directory Integration </li></ul></ul><ul><ul><li>See usernames rather than IP addresses </li></ul></ul><ul><ul><li>Track where users go, see what they do </li></ul></ul><ul><ul><li>Apply policies to specific users and groups </li></ul></ul><ul><ul><li>Report based on users and groups </li></ul></ul>Newest Visibility Feature Before After
    11. 11. Active Directory – Visibility at the User Level
    12. 12. User Drill Down – Apps, Conversations, URLs, Hosts
    13. 13. Unified Performance Management (UPM) Integrates all the components needed to manage bandwidth and improve application performance. All in a single appliance that is the industry’s the most cost effective, complete, and easy-to-use. Visibility, Only the First Step
    14. 14. Control – Take Charge of Your WAN
    15. 15. Control <ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Low-priority traffic doesn’t interfere with performance </li></ul></ul><ul><ul><li>Fair sharing ensures no one user can ‘hog’ bandwidth </li></ul></ul><ul><ul><li>Automatically responds to changing network conditions </li></ul></ul><ul><ul><li>Time of Day Policies </li></ul></ul>Before After
    16. 16. Application Visibility Control <ul><ul><li>Features </li></ul></ul><ul><ul><li>Policy-based Traffic Shaping (QoS) and Management </li></ul></ul><ul><ul><li>Perform Diffserv Packet Classification and Marking </li></ul></ul><ul><ul><li>Advanced L7 Capabilities: Hostname, URL, HTTP file wildcard downloads (*.exe, *.iso, *.zip) </li></ul></ul><ul><ul><li>Traffic Discard/Block </li></ul></ul><ul><ul><li>Time of Day Policies </li></ul></ul><ul><ul><li>Adaptive Response </li></ul></ul>Before After
    17. 17. Optimization – Get the Most from Your Bandwidth
    18. 18. Optimization + Acceleration <ul><ul><li>Benefits </li></ul></ul><ul><ul><li>Increases the performance of applications </li></ul></ul><ul><ul><li>Increase user satisfaction with consistent, high-quality WAN performance </li></ul></ul><ul><ul><li>Ensures performance of critical traffic </li></ul></ul><ul><ul><li>Behavioral network changes accommodate timed events, such as back ups </li></ul></ul>
    19. 19. Optimization + Acceleration <ul><li>Application Acceleration </li></ul><ul><ul><li>Wide Area File Services (WAFS) </li></ul></ul><ul><ul><li>TCP Acceleration </li></ul></ul><ul><ul><li>CIFS Acceleration </li></ul></ul><ul><ul><li>WAN Memory </li></ul></ul>Before Exinda With Exinda Optimization With Exinda Optimization & Acceleration
    20. 20. <ul><ul><li>We offer the industry’s most cost effective, complete, and easy-to-use solution for managing bandwidth and improving application performance. </li></ul></ul><ul><ul><li>Leading provider of WAN optimization products </li></ul></ul><ul><ul><li>Founded in 2002 </li></ul></ul><ul><ul><li>Privately held with venture capital financing </li></ul></ul><ul><ul><li>Over 2,000 customers </li></ul></ul><ul><ul><li>Several thousand appliances deployed in 40+ countries </li></ul></ul><ul><ul><li>Worldwide distribution </li></ul></ul>About Exinda
    21. 21. Another Satisfied Customer <ul><li>“ We looked at several WAN optimization solutions and choose Exinda because of its superior visibility, control and optimization functionality, particularly with Active Directory integration </li></ul><ul><li>Other products that we considered would monitor usage and optimize applications by IP address. </li></ul><ul><li>We use DHCP, making IP-centric WAN optimization products valueless because our users and network devices are assigned IP addresses dynamically. </li></ul><ul><li>Exinda version 5.1 supports our environment and makes WAN optimization very straight-forward.” </li></ul><ul><li>Jeff King, Systems Administrator, The Expo Group </li></ul>
    22. 22. Another Satisfied Customer <ul><li>“ We were impressed with Exinda’s caching and MAPI acceleration capabilities, by removing redundant data from our network, Exinda’s advanced caching enabled us to achieve measurable improvements in application response times. </li></ul><ul><li>Moreover, Exinda’s integration with Microsoft Active Directory allows us to easily associate a username or user group to each and every data conversation on our network. With Exinda, we now have the ability to monitor and report on network usage at a granular user level. </li></ul><ul><li>This visibility empowers us to take appropriate actions to optimize our network, control peer-to-peer and recreational Internet traffic and ensure application performance.” </li></ul><ul><li>Jonathan Aldred, Group IT Infrastructure Manager, R&R Ice Cream </li></ul>
    23. 23. Exinda Business Benefits <ul><ul><li>Rapid return on investment </li></ul></ul><ul><ul><li>Productivity improvements </li></ul></ul><ul><ul><li>Costs reduction and avoidance – defer bandwidth upgrades </li></ul></ul><ul><ul><li>More efficient by factors of 10x, 50x, more </li></ul></ul><ul><ul><li>Highly flexible, resilient and scalable </li></ul></ul><ul><ul><li>Tightly integrated, purpose-built solution </li></ul></ul><ul><ul><li>Scalable centralized management </li></ul></ul><ul><ul><li>Future proofed, investment protection </li></ul></ul>
    24. 24. Exinda Technical Benefits <ul><ul><li>Easy to use and manage </li></ul></ul><ul><ul><li>Seamless installation </li></ul></ul><ul><ul><li>Trouble-free set-up </li></ul></ul><ul><ul><li>Low-touch reporting </li></ul></ul><ul><ul><li>Granular control </li></ul></ul><ul><ul><li>Quantified results </li></ul></ul><ul><ul><li>WAN capacity gains/data reduction </li></ul></ul><ul><ul><li>Simple, centralized management of all devices </li></ul></ul>
    25. 25. Free Evaluation Units Available <ul><ul><li>If you have any questions or are interested in trying Exinda in your network, let us know, free evaluation units are available. </li></ul></ul>
    26. 26. THANK YOU For more Exinda Product Information Please contact Castleforce on Tel: +44 (0)118 907 1600 Tel: +44 (0)151 203 1400 Email: info@castleforce.co.uk