Games and Gamification

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Games and Gamification

  1. 1. GAMES ANDGAMIFICATIONBRANDACTIVATIONPLATFORM 1
  2. 2. LET THEGAMES BEGIN Relevant to consumersAn immersivebrand experience Gateway tosocial relationship 2
  3. 3. INCREDIBLYPOPULAR FOR A REASON Play is Nature’slearning engine Play makesDopamine flow
  4. 4. A PLATFORMTHEY PREFER Every day, almost 50% of employees play at work 20% play for 1-5 hours Survey: “How would you like to hear about a brand’s new product?” - Email 44% - A Game 37% 58% say it is important forbrands to be fun and playful Saatchi & Saatchi Study, 2011
  5. 5. THE OPPORTUNITYFOR BRANDS Across social networks, mobile, the web, and real life… a deeper levelof engagement
  6. 6. TOP BRANDS SAY“GAME ON”2007 – Multiplayer Business Game for Deloitte2009 – Business Culture Sim for Goldman Sachs2010 – Performance Management Sim for MetLife2011 – Lead Gen Game Campaign for AXA – Risk Culture Games for Prudential2012 – Mobile Games for Showtime – Home Depot Game Campaign for GAF. 6
  7. 7. THE SECRET SAUCEDeliver value throughLearning Experiences Big Themes forEmotional Connection Measure Response through Data Functionality 7
  8. 8. Social Marketing Campaign Mobile NOW… Advertising Play The Game Share SociallyWORK THAT GAME CAMPAIGN DIGITAL Tag ECOSYSTEM Retail /ECOSYSTEM Traditional Channel Media Display Redemption/ Mobile Activation Optimized Site
  9. 9. DEPLOYEVERYWHERE WebiPhone and iPad Android Facebook Live Event
  10. 10. GAMIFY YOUR WEBSITE YOUR ENGAGEMENT LAYER WEBSITES & APPLICATIONS ENTERPRISE MOBILE SYSTEMS
  11. 11. FUEL COMPETITION Players compete for “glory” Incentives andBragging Rights on Leaderboards 11
  12. 12. REPORT ANDMEASURE Games deliver actionable participant dataPersonality profilewoven into gameplay 12
  13. 13. DRIVE CONVERSATION Game is front end to ongoing experience Ambassadors and advocatesMore discussion, awareness 13
  14. 14. WHY THEY WILL CARE Fun with Purpose Chance to express individuality Rewards and recognitionA platform they love 14
  15. 15. SERVICESBrand DevelopmentGame-Based LearningSocial Media MarketingGame Strategy + Developmentfor web, mobile and tabletCONNECT@JimWexlerjim@experiencesunlimited.comIn Flatiron District (New York) 15
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