Affiliate Marketing
Growing and Leveraging the Channel
Types of Affiliate Marketers
● Webmasters
● Search Affiliates
● Bloggers
● Coupon Sites
● Review Sites
● Loyalty Portals
●...
How to Recruit Affiliates
● Search Ads - i.e. "dating affiliate programs"
● SEO optimized content for affiliate searches
●...
Managing Affiliate Relationships
● Personalized Interaction
● Providing Education and Strategy
● Micro-managing payouts
● ...
Pros and Cons for Ecommerce
Pros:
● Diversifying Traffic & Revenue Sources
● Sharing Revenue - Performance model
● Having ...
How to "Make Money Online" as an
Affiliate/Partner
● Blog with the best of them in your niche
● Refer, Refer, Refer Your R...
Where to Learn and Grow
● Following Facebook Pages, i.e. Affiliate
Summit, Performance Marketing Assoc.,
Mashable, etc.
● ...
Thank You!
Evan Weber, CEO
Experience Advertising, Inc.
evan@experienceadvertising.com
954-662-8010
http://ExperienceAdver...
Affiliate marketing Presentation for the South Florida Interactive Marketing Association
Affiliate marketing Presentation for the South Florida Interactive Marketing Association
Affiliate marketing Presentation for the South Florida Interactive Marketing Association
Affiliate marketing Presentation for the South Florida Interactive Marketing Association
Affiliate marketing Presentation for the South Florida Interactive Marketing Association
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Affiliate marketing Presentation for the South Florida Interactive Marketing Association

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Affiliate marketing Presentation for the South Florida Interactive Marketing Association

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Affiliate marketing Presentation for the South Florida Interactive Marketing Association

  1. 1. Affiliate Marketing Growing and Leveraging the Channel
  2. 2. Types of Affiliate Marketers ● Webmasters ● Search Affiliates ● Bloggers ● Coupon Sites ● Review Sites ● Loyalty Portals ● Incentive Programs ● Email Marketing ● Large Web Properties ● Company Partnerships ● Performance Based Traditional Media Buys ● Pay-Per-Call Article on the various types of affiliate marketers
  3. 3. How to Recruit Affiliates ● Search Ads - i.e. "dating affiliate programs" ● SEO optimized content for affiliate searches ● Facebook Ads - targeting people into affiliate marketing or that attend tradeshows, i.e. Affiliate Summit ● Big Affiliate Networks - CJ, Linkshare, Shareasale. Using their recruiting tools ● Smaller Affiliate Networks - "CPA networks" ● Leveraging an agency with affiliate relationships ● Proactively Contacting Relevant Websites ● Tradeshows like Affiliate Summit, CJU, Adtech ● Affiliate Forums and Directories
  4. 4. Managing Affiliate Relationships ● Personalized Interaction ● Providing Education and Strategy ● Micro-managing payouts ● Regulating coupon sales ● Regulating Toolbar "publishers" ● Sending Newsletters ● Running Promotions ● Running Contests ● Motivating Your Affiliates ● Converting Your Affiliate Traffic ● Rewarding Producers
  5. 5. Pros and Cons for Ecommerce Pros: ● Diversifying Traffic & Revenue Sources ● Sharing Revenue - Performance model ● Having a Salesforce on the Internet ● Building Customer Loyalty Cons: ● Affiliate Tax Issues ● Coupons Stripping ROI from the Bottom Line ● Requires Intensive Management and Recruiting
  6. 6. How to "Make Money Online" as an Affiliate/Partner ● Blog with the best of them in your niche ● Refer, Refer, Refer Your Referral Links! ● Make your site "sticky" - email sign-up, Like, tweet, share, Enter to Win ● Create a Facebook Page, Twitter to share through. Advertise for Likes. Sell Boosted Posts. ● Affiliate via the Big Networks then Negotiate commission amounts. ● Work with companies directly to get "in" with them. ● Get your residuals commissions when possible. ● Launch and run LinkedIn Groups in Industry niches ● Create ad inventory that can be sold or monetized ● Look to monetize your databases and social networks.
  7. 7. Where to Learn and Grow ● Following Facebook Pages, i.e. Affiliate Summit, Performance Marketing Assoc., Mashable, etc. ● Join LinkedIn Groups in Your Industry ● Follow people producing good content on Twitter ● Attend Trade Shows ● Try to be an affiliate and see what happens
  8. 8. Thank You! Evan Weber, CEO Experience Advertising, Inc. evan@experienceadvertising.com 954-662-8010 http://ExperienceAdvertising.com
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