The Right Way of Using Social Media to Market Your Business

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Most business owners may have heard of social media, know what it is and understand the potential it has for the business. However, most owners does not understand how to use it effectively. This session will help you understand what social media marketing really is and some case studies of business using social media to market their business successfully as well as un-successfully.

Published in: Education, Business, Technology

The Right Way of Using Social Media to Market Your Business

  1. 1. The Right Way of Using Social Media to Market Your Business
  2. 2. What is Social Media? <ul><li>Social media are internet and mobile tools for sharing and discussing information among each other. </li></ul>1. Blogs 2. Bookmarking/Tagging 3. Content aggregation 4. Crowdsourcing/Voting 5. Discussion boards and forums 6. Mashups 7. Microblogging 8. Online video 9. Photosharing 10. Podcasting 11. Presentation sharing 12. Public Relations - social media releases 13. Ratings and reviews 14. Virtual worlds 15. Widgets 16. Wikis
  3. 3. Understand How Social Media Marketing Work For Business <ul><li>It's All About The Community </li></ul><ul><li>It's All About Influence </li></ul>
  4. 4. The Right Way for Businesses to Engage in Social Media The 'REEF' Concept
  5. 5. Understand 'Recommendation' Recommendation
  6. 6. Understand 'Experience' Experience
  7. 7. Understand 'Engagement' Engagement
  8. 8. Understand 'Feedback' Feedback
  9. 9. Successful Case Study #1 Blendtec Blends it on YouTube <ul><li>They created a series of viral videos since 2006 </li></ul><ul><li>The simple idea lead to a five-fold increase in sales </li></ul><ul><li>Social media marketing doesn't need to cost alot of money </li></ul>Blendtec Youtube Channel: http://www.youtube.com/user/blendtec?blend=1
  10. 10. Successful Case Study #2 Starbucks Want Your Advice <ul><li>Creating your own feedback loop </li></ul><ul><li>Empowering your consumers </li></ul><ul><li>Directly asking your customers what they want </li></ul><ul><li>Acting on the information given </li></ul>My Starbucks Idea: http://mystarbucksidea.force.com/ideaHome
  11. 11. Successful Case Study #3 Sun Microsystems CEO Blog <ul><li>Make your blog open to every kind of comments </li></ul><ul><li>Transparency from the top increase trust from consumers </li></ul><ul><li>Leading by example is one of the best ways to introduce it to a company </li></ul>CEO Jonathan Schwartz’s blog: http://blogs.sun.com/jonathan/
  12. 12. Contact Us <ul><li>To Find out more about how social media marketing can help you expand your business and reach out to your target audience online, contact us now for a FREE consultation! </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Website: www.expeditusmedia.com </li></ul>

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