Social Media Essentials

Social Media Essentials Learn How Individuals & Businesses Are Using Popular Social Media Tools to Promote Themselves and Their Business

Overview
What is Social Media?
What Blogging Can Do For Your Brand
Using Facebook to Build Influence
How Individuals and Businesses use Youtube to Gain Popularity and Even Sales
What is Twitter and Why is it Growing so Fast?

What is Social Media? They are publishing technologies that allows you to connect, engage and interact with people.

People join communities that they are passionate about
People love to share their stories and experiences .

Blogs can increase traffic to your business site
You can establish yourself as an expert.
You can provide news, events, specials and other information.
You can offer technical support/documentation through your blog

What Blogging Can't Do For Your Brand
Blogging is not all about you
Don't over-sell – Give first
Don't use business talk and don't assume
Don't try to “control the conversation”
Don't ignore your audience

WineLibrary.tv

Sun MicroSystem

77 th Street

Using Facebook to Build Influence

Facebook Group
Pros
Messages to all members
Facebook users are more familiar with group
Cons
Extra applications not avaliable
Visitor statistics not avaliable
There is limit to how many message can be send

Facebook Page
Pros
Can be visible on the wider internet to non-Facebook members
You can add applications
Visitor statistics avaliable
Cons
Updates’ to 'Fans' are lower key than messages to group ‘members’
Facebook users are less familiar with pages than they are with groups.
Conclusion?
Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term
Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now.

Newsfeeds

Singapore Photographers

Willy Foo

How Individuals and Businesses use Youtube to Gain Popularity and Even Sales

Will it Blend - Blendtec
They created a series of viral videos since 2006
The simple idea lead to a five-fold increase in sales
Has almost 180,000 subcribers and about 3.3 million channel views

Lauren Luke
A 27-year-old single mother
Videos have been watched more than 31m times
Her videos are done in her bedroom
She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag

E-Trade (Talking Baby)‏
30 secs spot on Super Bowl
Youtube Channel, Twitter & Facebook
7,000 subcribers & 367,000 views on Youtube
8,000 fans on facebook

Tips That Make Your Video Viral
Amateur videos are just fine
Animal Skills can help you make your clips viral
Injury Clips - Many top reality TV series are base on this technique.
Who doesn't love to watch a good prank
Underdog/inspirational clips

What is Twitter

Why is it Growing so Fast?
Simplicity
Increased anonymity
What are you doing?
Twitter as news-breaker
Link sharing

How Businesses Are Using Twitter
Listen to what others are talking about their brand
Broadcasting their promotions
Customer service
Provide updates that creates transparency

JetBlue

DellOutlet

HRBlock

Takeaways
All social media campaign have one end – RECOMMENDATION
Think about the people not technology
Successful social media campaign start with a community
Social media campaign is driven by content & conversation

The End

Social Media Essentials Workshop
When & Where?
Date
29 th – 30 th May (Friday & Sat)‏
29 th – 30 th June (Mon & Tue)‏
Venue
21 Tyrwhitt Road, FooChow Building
(Near Lavender MRT)‏

Day One: What You Will Learn
Create an attractive profile page
Understand Facebook Group and Page
How to create events that people want to go
Facebook Social Ads and how you can get $125 credits from Facebook

Day One: What You Will Learn
Develop a plan for your blog
Create content for your blog
Strategies you can use to optimize your blog
Strategies to promote your blog
Strategies to engage your readers

Day Two: What You Will Learn
Develop your own video marketing strategies
Know when to create webcam, semi pro or professional video
Inexpensive tools to help you enhance your video
Promoting and gathering insights for your video
Tips to create videos that generate sales

Day Two: What You Will Learn
Design your own Twitter profile page
Strategies to build a following on Twitter
Twitter's best and worst practices
Using Twitter to build a brand
3 rd party tools that will help you to tweet more efficiently

Extras!!!
FULL REFUND will be given if the course is found not suitable after the first day.
FREE e-Reference Guide 'What Are Others Doing – 300 Case Studies of Businesses Using Social Media'
FREE one year hosting & domain worth $125 (Limited to .com, .net, .biz, .info only)‏
FREE Intellectual Property consultancy worth $400
FREE Social Media Audit worth $350
Unlimited assistance via email, Facebook or Twitter.

All These For? S$899 S$499 1< For S$399 ea

Please Give Us Your Feedback!!!

Social Media Essentials

by expeditusmedia on Jun 09, 2009

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Social Media Essentials — Presentation Transcript