Social Media Essentials Learn How Individuals & Businesses Are Using Popular Social Media Tools to Promote Themselves and Their Business

Overview What is Social Media? What Blogging Can Do For Your Brand Using Facebook to Build Influence How Individuals and Businesses use Youtube to Gain Popularity and Even Sales What is Twitter and Why is it Growing so Fast?

What is Social Media?

What Blogging Can Do For Your Brand

Using Facebook to Build Influence

How Individuals and Businesses use Youtube to Gain Popularity and Even Sales

What is Twitter and Why is it Growing so Fast?

What is Social Media?

What is Social Media? They are publishing technologies that allows you to connect, engage and interact with people.

What is Social Media? People join communities that they are passionate about People love to share their stories and experiences .

People join communities that they are passionate about

People love to share their stories and experiences .

What is Social Media?

What Blogging Can Do For Your Brand

What Blogging Can Do For Your Brand Blogs can increase traffic to your business site You can establish yourself as an expert. You can provide news, events, specials and other information. You can offer technical support/documentation through your blog

Blogs can increase traffic to your business site

You can establish yourself as an expert.

You can provide news, events, specials and other information.

You can offer technical support/documentation through your blog

What Blogging Can't Do For Your Brand Blogging is not all about you Don't over-sell – Give first Don't use business talk and don't assume Don't try to “control the conversation” Don't ignore your audience

Blogging is not all about you

Don't over-sell – Give first

Don't use business talk and don't assume

Don't try to “control the conversation”

Don't ignore your audience

WineLibrary.tv

Sun MicroSystem

77 th Street

Using Facebook to Build Influence

Facebook Group Pros Messages to all members Facebook users are more familiar with group Cons Extra applications not avaliable Visitor statistics not avaliable There is limit to how many message can be send

Pros

Messages to all members

Facebook users are more familiar with group

Cons

Extra applications not avaliable

Visitor statistics not avaliable

There is limit to how many message can be send

Facebook Page Pros Can be visible on the wider internet to non-Facebook members You can add applications Visitor statistics avaliable Cons Updates’ to 'Fans' are lower key than messages to group ‘members’ Facebook users are less familiar with pages than they are with groups. Conclusion? Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now.

Pros

Can be visible on the wider internet to non-Facebook members

You can add applications

Visitor statistics avaliable

Cons

Updates’ to 'Fans' are lower key than messages to group ‘members’

Facebook users are less familiar with pages than they are with groups.

Conclusion?

Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term

Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now.

Newsfeeds

Singapore Photographers

Willy Foo

Apple

How Individuals and Businesses use Youtube to Gain Popularity and Even Sales

Will it Blend - Blendtec They created a series of viral videos since 2006 The simple idea lead to a five-fold increase in sales Has almost 180,000 subcribers and about 3.3 million channel views

They created a series of viral videos since 2006

The simple idea lead to a five-fold increase in sales

Has almost 180,000 subcribers and about 3.3 million channel views

Lauren Luke A 27-year-old single mother Videos have been watched more than 31m times Her videos are done in her bedroom She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag

A 27-year-old single mother

Videos have been watched more than 31m times

Her videos are done in her bedroom

She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag

E-Trade (Talking Baby)‏ 30 secs spot on Super Bowl Youtube Channel, Twitter & Facebook 7,000 subcribers & 367,000 views on Youtube 8,000 fans on facebook

30 secs spot on Super Bowl

Youtube Channel, Twitter & Facebook

7,000 subcribers & 367,000 views on Youtube

8,000 fans on facebook

Tips That Make Your Video Viral Amateur videos are just fine Animal Skills can help you make your clips viral Injury Clips - Many top reality TV series are base on this technique. Who doesn't love to watch a good prank Underdog/inspirational clips

Amateur videos are just fine

Animal Skills can help you make your clips viral

Injury Clips - Many top reality TV series are base on this technique.

Who doesn't love to watch a good prank

Underdog/inspirational clips

What is Twitter

Why is it Growing so Fast? Simplicity Increased anonymity What are you doing? Twitter as news-breaker Link sharing

Simplicity

Increased anonymity

What are you doing?

Twitter as news-breaker

Link sharing

How Businesses Are Using Twitter Listen to what others are talking about their brand Broadcasting their promotions Customer service Provide updates that creates transparency

Listen to what others are talking about their brand

Broadcasting their promotions

Customer service

Provide updates that creates transparency

JetBlue

DellOutlet

HRBlock

Takeaways All social media campaign have one end – RECOMMENDATION Think about the people not technology Successful social media campaign start with a community Social media campaign is driven by content & conversation

All social media campaign have one end – RECOMMENDATION

Think about the people not technology

Successful social media campaign start with a community

Social media campaign is driven by content & conversation

The End

Social Media Essentials Workshop When & Where? Date 29 th – 30 th May (Friday & Sat)‏ 29 th – 30 th June (Mon & Tue)‏ Venue 21 Tyrwhitt Road, FooChow Building (Near Lavender MRT)‏

When & Where?

Date

29 th – 30 th May (Friday & Sat)‏

29 th – 30 th June (Mon & Tue)‏

Venue

21 Tyrwhitt Road, FooChow Building

(Near Lavender MRT)‏

Day One: What You Will Learn Create an attractive profile page Understand Facebook Group and Page How to create events that people want to go Facebook Social Ads and how you can get $125 credits from Facebook

Create an attractive profile page

Understand Facebook Group and Page

How to create events that people want to go

Facebook Social Ads and how you can get $125 credits from Facebook

Day One: What You Will Learn Develop a plan for your blog Create content for your blog Strategies you can use to optimize your blog Strategies to promote your blog Strategies to engage your readers

Develop a plan for your blog

Create content for your blog

Strategies you can use to optimize your blog

Strategies to promote your blog

Strategies to engage your readers

Day Two: What You Will Learn Develop your own video marketing strategies Know when to create webcam, semi pro or professional video Inexpensive tools to help you enhance your video Promoting and gathering insights for your video Tips to create videos that generate sales

Develop your own video marketing strategies

Know when to create webcam, semi pro or professional video

Inexpensive tools to help you enhance your video

Promoting and gathering insights for your video

Tips to create videos that generate sales

Day Two: What You Will Learn Design your own Twitter profile page Strategies to build a following on Twitter Twitter's best and worst practices Using Twitter to build a brand 3 rd party tools that will help you to tweet more efficiently

Design your own Twitter profile page

Strategies to build a following on Twitter

Twitter's best and worst practices

Using Twitter to build a brand

3 rd party tools that will help you to tweet more efficiently

Extras!!! FULL REFUND will be given if the course is found not suitable after the first day. FREE e-Reference Guide 'What Are Others Doing – 300 Case Studies of Businesses Using Social Media' FREE one year hosting & domain worth $125 (Limited to .com, .net, .biz, .info only)‏ FREE Intellectual Property consultancy worth $400 FREE Social Media Audit worth $350 Unlimited assistance via email, Facebook or Twitter.

FULL REFUND will be given if the course is found not suitable after the first day.

FREE e-Reference Guide 'What Are Others Doing – 300 Case Studies of Businesses Using Social Media'

FREE one year hosting & domain worth $125 (Limited to .com, .net, .biz, .info only)‏

FREE Intellectual Property consultancy worth $400

FREE Social Media Audit worth $350

Unlimited assistance via email, Facebook or Twitter.

All These For? S$899 S$499 1< For S$399 ea

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