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Social Media Essentials

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Slides on my presentation on popular social media tools used in Singapore.

Slides on my presentation on popular social media tools used in Singapore.

Published in: Technology
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Transcript

  • 1. Social Media Essentials Learn How Individuals & Businesses Are Using Popular Social Media Tools to Promote Themselves and Their Business
  • 2. Overview
    • What is Social Media?
    • What Blogging Can Do For Your Brand
    • Using Facebook to Build Influence
    • How Individuals and Businesses use Youtube to Gain Popularity and Even Sales
    • What is Twitter and Why is it Growing so Fast?
  • 3. What is Social Media?
  • 4. What is Social Media? They are publishing technologies that allows you to connect, engage and interact with people.
  • 5. What is Social Media?
    • People join communities that they are passionate about
    • People love to share their stories and experiences .
  • 6. What is Social Media?
  • 7. What Blogging Can Do For Your Brand
  • 8. What Blogging Can Do For Your Brand
    • Blogs can increase traffic to your business site
    • You can establish yourself as an expert.
    • You can provide news, events, specials and other information.
    • You can offer technical support/documentation through your blog
  • 9. What Blogging Can't Do For Your Brand
    • Blogging is not all about you
    • Don't over-sell – Give first
    • Don't use business talk and don't assume
    • Don't try to “control the conversation”
    • Don't ignore your audience
  • 10. WineLibrary.tv
  • 11. Sun MicroSystem
  • 12. 77 th Street
  • 13. Using Facebook to Build Influence
  • 14. Facebook Group
    • Pros
    • Messages to all members
    • Facebook users are more familiar with group
    • Cons
    • Extra applications not avaliable
    • Visitor statistics not avaliable
    • There is limit to how many message can be send
  • 15. Facebook Page
    • Pros
    • Can be visible on the wider internet to non-Facebook members
    • You can add applications
    • Visitor statistics avaliable
    • Cons
    • Updates’ to 'Fans' are lower key than messages to group ‘members’
    • Facebook users are less familiar with pages than they are with groups.
    • Conclusion?
    • Pages if I wanted a long-term public record of the dialogue, and wanted to engage young people via Facebook over the longer term
    • Groups if I wanted to quickly host a discussion with those already on facebook, but without building a presence on Facebook right now.
  • 16. Newsfeeds
  • 17. Singapore Photographers
  • 18. Willy Foo
  • 19. Apple
  • 20. How Individuals and Businesses use Youtube to Gain Popularity and Even Sales
  • 21. Will it Blend - Blendtec
    • They created a series of viral videos since 2006
    • The simple idea lead to a five-fold increase in sales
    • Has almost 180,000 subcribers and about 3.3 million channel views
  • 22. Lauren Luke
    • A 27-year-old single mother
    • Videos have been watched more than 31m times
    • Her videos are done in her bedroom
    • She was interviewed by BBC, launching her own line of cosmetics and how-to column in Guardian's Weekend Mag
  • 23. E-Trade (Talking Baby)‏
    • 30 secs spot on Super Bowl
    • Youtube Channel, Twitter & Facebook
    • 7,000 subcribers & 367,000 views on Youtube
    • 8,000 fans on facebook
  • 24. Tips That Make Your Video Viral
    • Amateur videos are just fine
    • Animal Skills can help you make your clips viral
    • Injury Clips - Many top reality TV series are base on this technique.
    • Who doesn't love to watch a good prank
    • Underdog/inspirational clips
  • 25. What is Twitter
  • 26. Why is it Growing so Fast?
    • Simplicity
    • Increased anonymity
    • What are you doing?
    • Twitter as news-breaker
    • Link sharing
  • 27. How Businesses Are Using Twitter
    • Listen to what others are talking about their brand
    • Broadcasting their promotions
    • Customer service
    • Provide updates that creates transparency
  • 28. JetBlue
  • 29. DellOutlet
  • 30. HRBlock
  • 31. Takeaways
    • All social media campaign have one end – RECOMMENDATION
    • Think about the people not technology
    • Successful social media campaign start with a community
    • Social media campaign is driven by content & conversation
  • 32. The End
  • 33. Social Media Essentials Workshop
      • When & Where?
      • Date
      • 29 th – 30 th May (Friday & Sat)‏
      • 29 th – 30 th June (Mon & Tue)‏
      • Venue
      • 21 Tyrwhitt Road, FooChow Building
      • (Near Lavender MRT)‏
  • 34. Day One: What You Will Learn
    • Create an attractive profile page
    • Understand Facebook Group and Page
    • How to create events that people want to go
    • Facebook Social Ads and how you can get $125 credits from Facebook
  • 35. Day One: What You Will Learn
    • Develop a plan for your blog
    • Create content for your blog
    • Strategies you can use to optimize your blog
    • Strategies to promote your blog
    • Strategies to engage your readers
  • 36. Day Two: What You Will Learn
    • Develop your own video marketing strategies
    • Know when to create webcam, semi pro or professional video
    • Inexpensive tools to help you enhance your video
    • Promoting and gathering insights for your video
    • Tips to create videos that generate sales
  • 37. Day Two: What You Will Learn
    • Design your own Twitter profile page
    • Strategies to build a following on Twitter
    • Twitter's best and worst practices
    • Using Twitter to build a brand
    • 3 rd party tools that will help you to tweet more efficiently
  • 38. Extras!!!
    • FULL REFUND will be given if the course is found not suitable after the first day.
    • FREE e-Reference Guide 'What Are Others Doing – 300 Case Studies of Businesses Using Social Media'
    • FREE one year hosting & domain worth $125 (Limited to .com, .net, .biz, .info only)‏
    • FREE Intellectual Property consultancy worth $400
    • FREE Social Media Audit worth $350
    • Unlimited assistance via email, Facebook or Twitter.
  • 39. All These For? S$899 S$499 1< For S$399 ea
  • 40. Please Give Us Your Feedback!!!

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