The Online Social Media

Outline Social media defined Social media components Statistics and facts Social media myths Case studies Best and worst practice Useful resources

Social media defined

Social media components

Statistics and facts

Social media myths

Case studies

Best and worst practice

Useful resources

Social Media Defined What is Social Media?

Social Media Defined Social media is..... A MEDIUM TO SHARE INFORMATION A CONVERSATION NOT CONTROLLED NOT ORGANIZED NOT A MESSAGE

Social media

is.....

A MEDIUM TO SHARE INFORMATION

A CONVERSATION

NOT CONTROLLED

NOT ORGANIZED

NOT A MESSAGE

Social Media Components What Make Up Social Media?

Social Media Components (Networking Sites)‏ Facebook - “A social utility that helps people communicate more efficiently with their friends, family and coworkers.” LinkedIn - “LinkedIn is an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries”

Social Media Components (Social News & Bookmarking)‏ Digg.com - “Most popular social news website on the internet. Covers all topics including politics, entertainment, technology and general news.” Small Business Brief: “A niche social site which focuses on small business news. It include marketing and sales, website development, management and entrepreneurship.”

Social Media Components (Blogs & Wikis)‏ Blog : “A website that allows individual to add regular entries commentary, descriptions of events, or other material such as graphics or videos.” Wiki: “A wiki is a page or collection of web pages designed to enable anyone who has access it to contribute or modify content. Wikis are often used to create collaborative websites and to power community websites.”

Social Media Components (Multimedia)‏ Youtube: “YouTube is a video sharing website where users can upload, view and share video clips. YouTube made it possible for anyone who could use a computer to post a video that millions of people could watch within a few minutes.” Flickr: “Flickr is an image and video hosting website and online community platform. In addition to being a popular Web site for users to share personal photographs, the service is widely used by bloggers as a photo repository”

Social Media Components (Virtual World)‏ Virtual World - A virtual world is a computer-based simulated environment intended for its users to inhabit and interact via avatars. These avatars are usually depicted as textual, two-dimensional, or three-dimensional graphical representations. Some, but not all, virtual worlds allow for multiple users.

Social Media is Changing The Way We Do Business How Does Social Media Change The Way We Do Business?

Social Media is Changing Our Business The power to define and control a brand is shifting from corporations and institutions to individuals and communities .

Facts Fact: Social media going mainstream

Facts Fact: Social media going political

Statistics Social Media Influence People 91% say consumer reviews are #1 aid to buying decisions – JC Williams Group 87% trust a friend's recommendation over critic's review – Marketing Sherpa 3 times more likely to trust peer opinons over advertising for purchasing decision – Jupiter research 1 word of mouth conversation has impact of 200 TV ads - BuzzAgent

Social Media Influence People

91% say consumer reviews are #1 aid to buying decisions – JC Williams Group

87% trust a friend's recommendation over critic's review – Marketing Sherpa

3 times more likely to trust peer opinons over advertising for purchasing decision – Jupiter research

1 word of mouth conversation has impact of 200 TV ads - BuzzAgent

Statistics People using social media 73% of online active users have read a blog 45% have started their own blog 57% have join a social network 55% have uploaded a photos 83% have watched video clips

People using social media

73% of online active users have read a blog

45% have started their own blog

57% have join a social network

55% have uploaded a photos

83% have watched video clips

How Can Business Use Social Media Tell Me How This Work For Business

How Can Business Use Social Media Learn what people are saying about you Create buzz for events & campaigns Find new opportunities and customers Retain clients by establishing a personal relationship Be an industry leader – not follower

Learn what people are saying about you

Create buzz for events & campaigns

Find new opportunities and customers

Retain clients by establishing a personal relationship

Be an industry leader – not follower

Social Media Myths What Are You Thinking Right Now?

What Are You Thinking Right Now?

Social Media Myths

Social Media Myths

Social Media Myths

Social Media Myths

Social Media Myths

Social Media Myths

Case Studies Case Studies of Businesses Using Social Media

Case Studies (Grasco Use Pictures on Flickr)‏ The photographs highlight the people behind Graco and the consumers using their products. Graco introduce offline marketing in the form of community gatherings. Social media doesn’t have to exist wholly online.

The photographs highlight the people behind Graco and the consumers using their products.

Graco introduce offline marketing in the form of community gatherings.

Social media doesn’t have to exist wholly online.

Case Studies (Blendtec on Blend it on YouTube)‏ They created a series of viral videos since 2006 The simple idea lead to a five-fold increase in sales Social media marketing doesn't need to cost alot of money

They created a series of viral videos since 2006

The simple idea lead to a five-fold increase in sales

Social media marketing doesn't need to cost alot of money

Case Studies (Starbucks Want Your Advice)‏ Creating your own feedback loop Empowering your consumers Directly asking your customers what they want Acting on the information given

Creating your own feedback loop

Empowering your consumers

Directly asking your customers what they want

Acting on the information given

Case Studies (True Group Not On Social Media)‏ Not listening to customers No one to solve their problems Have no idea feedback and recommendations magnify on the internet

Not listening to customers

No one to solve their problems

Have no idea feedback and recommendations magnify on the internet

Social Media Best Practice If You Want to Get Into Social Media, Do This and Don't Do This

Social Media Best Practice Do's Start with a plan not tactics “ Give to Get” Mentality Commit resources and time to be successful Be transparent with intentions You do not control the message Welcome participation, feedback and co-creation

Do's

Start with a plan not tactics

“ Give to Get” Mentality

Commit resources and time to be successful

Be transparent with intentions

You do not control the message

Welcome participation, feedback and co-creation

Social Media Best Practice Don't Being fake in any way Not listening Being oblivious to formal & unwritten social rules Being pushy or overtly salesy in messaging

Don't

Being fake in any way

Not listening

Being oblivious to formal & unwritten social rules

Being pushy or overtly salesy in messaging

Useful Resources Our Recommended Reading and Tools

Useful Resources Recommended Reading Social Media Today – socialmediatoday.com Online Marketing Blog – toprankblog.com PR 2.0 – briansolis.com Social Media Trader – socialmediatrader.com Micropersuasion – micropersuasion.com Interactive Insights - interactiveinsightsgroup.com/blog1

Recommended Reading

Social Media Today – socialmediatoday.com

Online Marketing Blog – toprankblog.com

PR 2.0 – briansolis.com

Social Media Trader – socialmediatrader.com

Micropersuasion – micropersuasion.com

Interactive Insights - interactiveinsightsgroup.com/blog1

Useful Tools Tools Slideshare.net – Share your slides online Ustream.tv – Connect to your target audience LIVE Ning.com – Your very own social network iGoogle – Create your own online reputation tracking Scribd.com – Share your writing and documents

Tools

Slideshare.net – Share your slides online

Ustream.tv – Connect to your target audience LIVE

Ning.com – Your very own social network

iGoogle – Create your own online reputation tracking

Scribd.com – Share your writing and documents

The End Contact Rod @ [email_address] Website: Expeditusmedia.com

Social Media Intensive Course What You Will Learn..... The relationship between social media and marketing In depth experience of different social platform Create a feedback cycle Select the right platforms to use Influence, ROI, Measurement Put together a social media marketing plan

What You Will Learn.....

The relationship between social media and marketing

In depth experience of different social platform

Create a feedback cycle

Select the right platforms to use

Influence, ROI, Measurement

Put together a social media marketing plan

Social Media Intensive Course Who Should Attend Marketing Professionals Business Owners Start-Ups Managers or Executive Levels

Who Should Attend

Marketing Professionals

Business Owners

Start-Ups

Managers or Executive Levels

Social Media Intensive Course Cost : $2550 over 3 installments ($850 per month)‏ Duration : 12 weeks, 1 Full Day, Bi-Weekly Venue, Date : TBC, (May, 2009)‏

Cost : $2550 over 3 installments ($850 per month)‏

Duration : 12 weeks, 1 Full Day, Bi-Weekly

Venue, Date : TBC, (May, 2009)‏