How To Start An Online Business


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A presentation I shared with NUS on how to start an online business with little or no money.

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How To Start An Online Business

  1. 1. About Us
  2. 2. 3 Types of Online Business Anyone Can Start <ul><li>eBay Business </li></ul><ul><li>Online Store </li></ul><ul><li>Ebook Business </li></ul>
  3. 3. eBay Business 101
  4. 4. Why eBay? <ul><li>There are millions of buyers waiting to buy your products. </li></ul><ul><li>You can run the business from your home. </li></ul><ul><li>You can start this business with little or no money. All you really need is an internet connection, a camera and some creativity. </li></ul><ul><li>Retailers complain about falling profits and even going out of business, while online ventures grow ever more profitable. </li></ul><ul><li>Biggest offline sellers are expanding their ventures onto eBay, including Dell Computers, and increasingly more famous names appearing almost daily at the site. </li></ul>
  5. 5. Top 10 Desired Items in 2008 <ul><li>1. Nintendo Wii: 2,056,866 related items sold </li></ul><ul><li>2. Microsoft Xbox360: 1,297,903 related items sold </li></ul><ul><li>3. Sony PSP: 350,591 related items sold </li></ul><ul><li>4. iPod Touch: 281,361 related items sold </li></ul><ul><li>5. Nintendo Wii Fit: 266,584 related items sold </li></ul><ul><li>6. Apple iPhone 3G: 212,837 sold </li></ul><ul><li>7. BlackBerry Pearl: 207,688 related items sold </li></ul><ul><li>8. BlackBerry Curve: 193,788 related items sold </li></ul><ul><li>9. Sony Playstation 3: 103,333 related items sold </li></ul><ul><li>10. Guitar Hero III: 98,159 related items sold </li></ul>
  6. 6. How to Source For Products <ul><li>Find them in your house </li></ul><ul><li>Find them in second-hand store </li></ul><ul><li>Use a drop-shipper </li></ul><ul><li>Use a supplier </li></ul>
  7. 7. Product Search:
  8. 8. Product Search: Hammer Tap
  9. 9. Other eBay Tips <ul><li>Understanding eBay fees (Google for “eBay fees”)‏ </li></ul><ul><li>Understand the importance of taking good pictures and even videos (‏ </li></ul><ul><li>Understand the importance of good sales policy (T&C, Payment, Shipping, After sales service) </li></ul><ul><li>Create a process with new tools (‏ </li></ul>
  10. 10. Starting an Online Store
  11. 11. Choose a Niche or Product Genre <ul><li>Research on the internet to find a particular niche (Search on Google: “Google keyword tool')‏ </li></ul><ul><li>Choose a niche where your are passionate about </li></ul>
  12. 12. You Need an Online Store
  13. 13. Online Store Software <ul><li> - One of the best known shopping carts out there, this open source cart enjoys a large community of plugin creators. </li></ul><ul><li> – Popular easy to use shopping cart builder . Comes with Free and paid version. </li></ul><ul><li> - A free online store builder that also allows you to enter your products into their marketplace for free, while also entering them into the Google Product Search. </li></ul><ul><li> - Zen Cart is an off branch of osCommerce that comes with several of the most popular modules built into it. </li></ul>
  14. 14. Affiliate Store Software <ul><li> - YouTube, eBay, Amazon, RSS feeds, Clickbank, Overstock, and more </li></ul><ul><li> – A content based sites that generate income through the eBay affiliate programs. </li></ul><ul><li> – Your very own store with 112 merchants to choose from. </li></ul>
  15. 15. Marketing Your Store <ul><li>Article marketing – Writing articles and publishing it to article directories (,‏ </li></ul><ul><li>Social media marketing – (facebook, forum, blogs) </li></ul><ul><li>Classified Ads – (,‏ </li></ul>
  16. 16. Ebook Business?
  17. 17. How to Create an eBook <ul><li>Understand who your target market is (style, tone, diction, and even length) </li></ul><ul><li>Decide on the format of your chapters (introduction to your chapter topic, and then divide it into four subhead topics.)‏ </li></ul><ul><li>Figure out how to keep your writing engaging (Testimonials, little stories, photos, graphs, advice, and tips)‏ </li></ul>
  18. 18. 3 Ways to Write eBook Fast! <ul><li>Turn your blog posts into eBook </li></ul><ul><li>Turn your articles into eBook </li></ul><ul><li>Outsource the research and rewriting </li></ul>
  19. 19. How to Make Money With Your eBook <ul><li>Allow other e-zine publishers or web site owners to republish small excerpts of information from your ebook with your ad included. </li></ul><ul><li>Make extra profits from selling monthly updates of your ebook. You could also back-end sell the extra, never released chapters of your e-book. </li></ul><ul><li>Give away a free ebook and then give people an option of buying the paid version of the ebook. Also, let others give away the free version of your ebook. </li></ul><ul><li>Divide your ebook content into reports, then give people the option of just purchasing the info they want. </li></ul><ul><li>Offer freebies that are related to the ebook you're selling. It could be free monthly ebook updates, free e-zine, free consulting, etc. </li></ul><ul><li>Make your ebook available for offline people. You could turn it into a print book, report, video, audio book, print newsletter, etc. </li></ul>
  20. 20. Want This Slide? <ul><li>Go to nuseweek </li></ul><ul><li>Bootstrappers Bible – By Seth Godin </li></ul><ul><li>Ebay Zero to Hero – By Mike Enos </li></ul>