Blog Marketing

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    Blog Marketing - Presentation Transcript

    1. Social Media Marketing Essentials
      • Using Popular Social Media Tools to Promote Your Business
    2. Blog Marketing
      • Introduction to blogging
      • Develop a plan for your blog
      • Tools to gather content for your blog
      • Strategies you can use to optimize your blog
      • Strategies to promote your blog
      • How leads can be generated through blogging
      • Strategies to engage your readers
    3. Introduction to Blogging
      • Blogs: 77.7 million unique visitors in the US
      • The majority of bloggers are 25 - 44 years of age
      • One in five are self employed
      • More than half have a household income over $75,000.
      • 59% have been blogging for two years or more
    4. Global Snapshot Of Bloggers
    5. Global Bloggers By Gender
      • Develop a Plan For Your Blog
      • Why does your blog exist?
      • Who are you and why are you uniquely qualified to write this blog?
      • What are the topic areas this blog will discuss?
      • When will you post?
      • How will you deliver your messages?
      • Will you plan your weekly topics, or just shoot from the hip?
      • Gather Content For Your Blog
      • Top 10 Lists
      • Product Comparisons
      • Consumer Reports
      • Tutorials
      • Online Tools or Services
      • Interviews or Success Stories
    6. Top 10 Lists
    7. Product Comparision
    8. Consumers Report
    9. Tutorials
    10. Tutorials: Video
    11. Online Tools or Services
    12. Interviews or Success Stories
    13. Google Alert
    14. Google Reader
    15. iGoogle
    16. Strategies you can use to optimize your blog
      • Headlines Always Sell
      • Avoid Widget Overload!
      • Use a Related Posts Plugin
      • Ping to Other Sites
      • Use a Good URL Structure
    17. Headline Always Sell
      • Who Else Wants [blank]?
      • The Secret of [blank]?
      • Here is a Method That is Helping [blank] to [blank]
      • Little Known Ways to [blank]
      • Get Rid of [problem] Once and For All
      • Here’s a Quick Way to [solve a problem]
      • What Everybody Ought to Know About [blank]
    18. Avoid Widget Overload http://darbeaudin.blogspot.com/
    19. Avoid Widget Overload http://blog.extensis.com/?p=917
    20. Related Posts Plugin
    21. Ping to Other Sites
    22. Use Good URL Structure
      • Change
      • http://expeditusmedia.com/?p=123
      • http://expeditusmedia.com/2009/06/02/sample-post
      • http://expeditusmedia.com/2009/06/sample-post/
      • http://expeditusmedia.com/archives/123
      • To
      • http://expeditusmedia.com/live-social-media-weekly
    23. Strategies to Promote Your Blog
      • Social Messaging
      • Social Bookmarking
      • Other Blogs Comments Sections and Forums
      • Article Marketing
      • Advertise Your Post
    24. Social Messaging
    25. Social Bookmarking
    26. Forums Signature
    27. Blog Comments
    28. Article Marketing
      • EzineArticles.com
      • GoArticles.com
      • ArticleDashboard.com
      • ArticleBase.com
      • Hubpages.com
      • Squidoo.com
    29. Advertise Your Post
    30. How Leads Can Be Generated Through Blogging
      • Subscribers Sell Themselves
      • Invite Prospects to Write Guest Blog Posts
      • Highlight Your Client's Success
      • Build a Community of Clients, Prospects and Partners On Your Blog
    31. Google Keywords
    32. Subcribers Sell Themselves
    33. Subcribers Sell Themselves
    34. Invite Prospects to Write a Guest Blog Post
    35. Highlight Your Client's Success
    36. Build a Community of Clients, Prospects or Partners on Your Blog
    37. Strategies to Engage Your Readers to Write
      • Ask a Question
      • Continue the conversation
      • Run a poll
      • Make it easy to connect with you
    38. Ask a Question
    39. Continue the Conversation
    40. Run a Poll
    41. Make it Easy to Connect With You

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