Blog Marketing
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Blog Marketing

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Blog marketing slides from Social Media Essentials

Blog marketing slides from Social Media Essentials

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Blog Marketing Blog Marketing Presentation Transcript

  • Social Media Marketing Essentials
    • Using Popular Social Media Tools to Promote Your Business
  • Blog Marketing
    • Introduction to blogging
    • Develop a plan for your blog
    • Tools to gather content for your blog
    • Strategies you can use to optimize your blog
    • Strategies to promote your blog
    • How leads can be generated through blogging
    • Strategies to engage your readers
  • Introduction to Blogging
    • Blogs: 77.7 million unique visitors in the US
    • The majority of bloggers are 25 - 44 years of age
    • One in five are self employed
    • More than half have a household income over $75,000.
    • 59% have been blogging for two years or more
  • Global Snapshot Of Bloggers
  • Global Bloggers By Gender
    • Develop a Plan For Your Blog
    • Why does your blog exist?
    • Who are you and why are you uniquely qualified to write this blog?
    • What are the topic areas this blog will discuss?
    • When will you post?
    • How will you deliver your messages?
    • Will you plan your weekly topics, or just shoot from the hip?
    • Gather Content For Your Blog
    • Top 10 Lists
    • Product Comparisons
    • Consumer Reports
    • Tutorials
    • Online Tools or Services
    • Interviews or Success Stories
  • Top 10 Lists
  • Product Comparision
  • Consumers Report
  • Tutorials
  • Tutorials: Video
  • Online Tools or Services
  • Interviews or Success Stories
  • Google Alert
  • Google Reader
  • iGoogle
  • Strategies you can use to optimize your blog
    • Headlines Always Sell
    • Avoid Widget Overload!
    • Use a Related Posts Plugin
    • Ping to Other Sites
    • Use a Good URL Structure
  • Headline Always Sell
    • Who Else Wants [blank]?
    • The Secret of [blank]?
    • Here is a Method That is Helping [blank] to [blank]
    • Little Known Ways to [blank]
    • Get Rid of [problem] Once and For All
    • Here’s a Quick Way to [solve a problem]
    • What Everybody Ought to Know About [blank]
  • Avoid Widget Overload http://darbeaudin.blogspot.com/
  • Avoid Widget Overload http://blog.extensis.com/?p=917
  • Related Posts Plugin
  • Ping to Other Sites
  • Use Good URL Structure
    • Change
    • http://expeditusmedia.com/?p=123
    • http://expeditusmedia.com/2009/06/02/sample-post
    • http://expeditusmedia.com/2009/06/sample-post/
    • http://expeditusmedia.com/archives/123
    • To
    • http://expeditusmedia.com/live-social-media-weekly
  • Strategies to Promote Your Blog
    • Social Messaging
    • Social Bookmarking
    • Other Blogs Comments Sections and Forums
    • Article Marketing
    • Advertise Your Post
  • Social Messaging
  • Social Bookmarking
  • Forums Signature
  • Blog Comments
  • Article Marketing
    • EzineArticles.com
    • GoArticles.com
    • ArticleDashboard.com
    • ArticleBase.com
    • Hubpages.com
    • Squidoo.com
  • Advertise Your Post
  • How Leads Can Be Generated Through Blogging
    • Subscribers Sell Themselves
    • Invite Prospects to Write Guest Blog Posts
    • Highlight Your Client's Success
    • Build a Community of Clients, Prospects and Partners On Your Blog
  • Google Keywords
  • Subcribers Sell Themselves
  • Subcribers Sell Themselves
  • Invite Prospects to Write a Guest Blog Post
  • Highlight Your Client's Success
  • Build a Community of Clients, Prospects or Partners on Your Blog
  • Strategies to Engage Your Readers to Write
    • Ask a Question
    • Continue the conversation
    • Run a poll
    • Make it easy to connect with you
  • Ask a Question
  • Continue the Conversation
  • Run a Poll
  • Make it Easy to Connect With You