Your SlideShare is downloading. ×
0
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Operation Take Back The Media
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Operation Take Back The Media

2,121

Published on

How to talk about Israel without preaching to the choir, screaming, or getting an ulcer

How to talk about Israel without preaching to the choir, screaming, or getting an ulcer

Published in: Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,121
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • I’m a single mom making her way in her adopted country.
  • i’m a blogger with times of israel. Since my dad isn’t in the audience, here are a few of my favorite titles. You know what’s awesome about toi? Founding editor davidhorovitz and designer grigdavidovich are freaking geniuses: they created a news site that would be part news part blog – basically, an open platform where people who feel passionately about israel could write. 800 bloggers later, and site traffic is great.
  • And when times of israel decided to take on someone to do social media, I came on board. And I love it, because it’s a thriving platform to talk about israel in a genuine and dynamic way. Let me tell you why I care about this.
  • How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  • I hate hasbara.
  • Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • Israel: Getting our solar power since the mid 20th century.
  • Whenever I feel like watching my Berkeley friends heads explode, I mention Tel Aviv’s gay friendly track record. It’s like a non issue here. Unlike San Francisco which has branded itself on this, Tel Aviv just… is. Openminded, C’est la vie lifestyle.
  • How to talk about Israel without preaching to the choir, screaming, or getting an ulcer
  • Transcript

    • 1. How to talk aboutIsraelso people willLISTEN
    • 2. Who am I? Sarah Tuttle- Singer
    • 3. Who am I?
    • 4. Who am I?
    • 5. Who am I?
    • 6. Free Speechat its Finest
    • 7. Free Speechat its Finest
    • 8. WhyBother?
    • 9. WhyBother?
    • 10. WhyBother?
    • 11. Israel’s FB friends
    • 12. Israel’s FB friends
    • 13. Israel’s FB friends
    • 14. Israel’s FB friends
    • 15. Israel’s FB friends
    • 16. Israel’s FB friends
    • 17. Why Us?
    • 18. #sleeping vs. #winning
    • 19. Just the facts, ma’am
    • 20. #fail
    • 21. #fail
    • 22. #fail
    • 23. #fail
    • 24. What War Zone?
    • 25. What War Zone?
    • 26. What War Zone?
    • 27. What War Zone?
    • 28. TacticsState the Obvious“For a country that makes so much newsand noise in the international media,Israel is quite small.”-- David HorovitzFounding Editor,The Times of Israel
    • 29. TacticsState the ObviousKeep it Real
    • 30. TacticsState the ObviousKeep it Real
    • 31. TacticsState the ObviousKeep it Real
    • 32. TacticsState the ObviousKeep it Real
    • 33. Tactics State the Obvious Keep it Real Be Unexpected
    • 34. TacticsState the ObviousKeep it RealBe Unexpected
    • 35. TacticsState the ObviousKeep it RealBe Unexpected
    • 36. TacticsState the ObviousKeep it RealBe Unexpected
    • 37. TacticsState the ObviousKeep it RealBe Unexpected
    • 38. TacticsState the ObviousKeep it RealBe UnexpectedSee Things Differently
    • 39. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
    • 40. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently
    • 41. TacticsState the ObviousKeep it RealBe UnexpectedSee Things DifferentlyThen, when all elsefails…
    • 42. BarRefaeli!

    ×