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Blogging
Don’t try this alone
Sarah TuttleSinger
“BLOGGER. Noun: Term used to describe
anyone with enough time or narcissism to
document every tedious bit of minutia
filli...
How to talk
about Israel so
people will
STFU listen
H@$bara
Identify your target
(audience)
Break it down.
Let’s break it down
I’m going to #Israel

I

Israel

Look at all the brave hot
soldiers in Israel!
Making #Israel look all...
#sleeping vs. #winning
Just the facts, ma’am
#fail
#fail
#fail
Tactics
Keep it Real
Tactics
State the Obvious
Keep it Real
Tactics
State the Obvious
Keep it Real
Tactics
 State the Obvious
 Keep it Real
 Be Unexpected
Tactics





State the Obvious
Keep it Real
Be Unexpected
Timeliness vs. Timelessness
Timeliness
Timelessness
Tactics
 State the Obvious
 Keep it Real
 Be Unexpected
 Timeliness vs. Timelessness
 Make Israel the setting –
(with...
JUST THE FACTS:
Over 1,500 registered
Times of Israel
bloggers
10% of site traffic
Most read article on
Times of Israel
wa...
Tactics
State the Obvious
Keep it Real
Be Unexpected
See Things Differently

Twitter: BLOG 2.0
#BrandYourself
Tactics
See Things Differently
Tactics
 State the Obvious
 Keep it Real
 Be Unexpected
 See Things Differently

AND WHEN ALL ELSE FAILS…
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
Blogging. don't try this alone
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Blogging. don't try this alone

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Let's be real: If you didn't give a $hit about people reading your blog, you'd keep a diary.

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  • If a blog post goes out and no one tweets it, does it make a sound?
  • If a blog post goes out and no one tweets it, does it make a sound?
  • Hasbara is a dirty word. It’s reacitonary.
  • In other words, speak in the language of your target audience. Not just their native language, but their actual interest language.
  • How do bloggers do there thing and build their brand?
  • Identify: Who’s your target audience?Remember: Timezones. posting. Hedge your bets: Post more than once.“Vary your timezones” – Laura Ben David, NefeshB’Nefesh
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • Hasbara is a dirty wordOnce you talk about the Holocaust, the conversation is over.
  • And this is when you can stop preaching to the choir. Since you’re nixing the politics and speaking about israeli innovation like it’s any other country, then this how you branch out.
  • And that’s how I got my start.
  • And that’s how I got my start.
  • The Times of Israel, launched in February 2012, has quickly become one of the major players covering Israel and The Middle East in English with 2 million monthly unique users. The marketing budget? Zero! One of the main reasons for this success is the creation of a thriving blog platform, that includes today more than 1,000 bloggers. The bloggers create articles that compete in a "marketplace of ideas" and are organically exposed throughout the website. Furthermore - they market their content and by doing so they market the whole website.  7:27 PM
  • Here are some basic stats from times of israel
  • Journalists / bloggers who have use their brands to promote stories, and engage in news.
  • Transcript of "Blogging. don't try this alone"

    1. 1. Blogging Don’t try this alone
    2. 2. Sarah TuttleSinger
    3. 3. “BLOGGER. Noun: Term used to describe anyone with enough time or narcissism to document every tedious bit of minutia filling their uneventful lives…”
    4. 4. How to talk about Israel so people will STFU listen
    5. 5. H@$bara
    6. 6. Identify your target (audience)
    7. 7. Break it down.
    8. 8. Let’s break it down I’m going to #Israel I Israel Look at all the brave hot soldiers in Israel! Making #Israel look all #vintage and #emo #instalove
    9. 9. #sleeping vs. #winning
    10. 10. Just the facts, ma’am
    11. 11. #fail
    12. 12. #fail
    13. 13. #fail
    14. 14. Tactics Keep it Real
    15. 15. Tactics State the Obvious Keep it Real
    16. 16. Tactics State the Obvious Keep it Real
    17. 17. Tactics  State the Obvious  Keep it Real  Be Unexpected
    18. 18. Tactics     State the Obvious Keep it Real Be Unexpected Timeliness vs. Timelessness
    19. 19. Timeliness
    20. 20. Timelessness
    21. 21. Tactics  State the Obvious  Keep it Real  Be Unexpected  Timeliness vs. Timelessness  Make Israel the setting – (with a soft focus lens.)
    22. 22. JUST THE FACTS: Over 1,500 registered Times of Israel bloggers 10% of site traffic Most read article on Times of Israel was a blog post.
    23. 23. Tactics State the Obvious Keep it Real Be Unexpected See Things Differently Twitter: BLOG 2.0
    24. 24. #BrandYourself
    25. 25. Tactics See Things Differently
    26. 26. Tactics  State the Obvious  Keep it Real  Be Unexpected  See Things Differently AND WHEN ALL ELSE FAILS…
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