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LinkedIn: How to Use to Find Great Candidates
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LinkedIn: How to Use to Find Great Candidates

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We offered this training for The Ohio Staffing & Search Association in Put-In-Bay, June 2014.

We offered this training for The Ohio Staffing & Search Association in Put-In-Bay, June 2014.

Published in Marketing , Technology , Business
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  • 1. LINKEDIN How to Use LinkedIn to Find Great Candidates By Holly Solomon, Expand Socially
  • 2.   Agenda   •  Why  Should  We  Use  LinkedIn?   •  LinkedIn  Profile  Overview:  Se:ngs   •  Search   •  LinkedIn  Company  Page   •  Groups   •  Managing  Your  Contacts   How  to  Use            LinkedIn                to  Find  Great  Candidates  
  • 3. •  World’s  Largest  Professional  Network  on  the  Internet;   Leading  professional  sharing  community   •  107  Million  unique  visitors;  2+  Members  sign  up  per  second   •  Research  capabiliQes     •  Follow  your  compeQtors   •  Boost  your  business   •  No  cost  adverQsing/branding;  No  contact  info  needed   •  Spread  messages  quickly/messages  in  bulk   •  Insights  on  company  pages   •  Indirectly  check  on  your  candidates  before  hiring   •  Keep  up  with  friends  &  understand  what  they  do   Why  Should  We  Use  LinkedIn?  
  • 4. LinkedIn  Profile:  Se@ngs   Most Important: 1.  Turn OFF Broadcasts 2.  Profile photo 3.  Headline 4.  Make public profile open
  • 5. •  Go  to  your  name  in  the  top  right  corner  photo  icon  and  drop  down  to   “Privacy/Se:ngs”.     •  Under  profile  tab,  “Turn  on/off  How  You  Rank”:  Uncheck  this  so  LinkedIn   doesn’t  share  how  you  compare  to  others.   •  “Turn  on/off  your  acQvity  broadcasts”:  Do  NOT  have  it  checked  or   everyone  will  get  an  update  every  Qme  you  make  changes  to  your   LinkedIn  profile.   •  “What  others  see  when  you’ve  viewed  their  profile”:  Check  “you  will  be   totally  anonymous”  or  people  will  see  you  were  looking  at  them.   •  “Change  your  profile  photo  &  visibility”:  Check  “Everyone”  and  add   photo.   •  “Edit  Public  Profile”:  Make  sure  all  is  checked  so  people  can  find  you  no   ma`er  how  connected  they  are.   •  Under  Groups,  Companies  &  ApplicaQons,  click  on  “Turn  on/off   noQficaQons  when  joining  Groups”  so  this  doesn’t  hit  your  updates.     LinkedIn  Most  Important  Se@ngs  
  • 6. •  Populate  the  company  name  when  adding  a  posiQon   •  Use  key  words  in  job  descripQon     •  In  “Summary”  secQon-­‐  List  a  high  level  descripQon  of  your  professional   experience  and/or  goals   •  In  “SpecialQes”  secQon-­‐  List  your  areas  of  experience   •  In  “AddiQonal  InformaQon”  secQon-­‐  List  websites,  interests,  groups,  and/or   honors  &  awards  you  have  received   •  Add  skills-­‐  include  skills  you  want  to  be  known  for/try  to  use  skills  already   populated     •  Personal  informaQon-­‐  do  not  list  full  b-­‐day-­‐  add  cell  and  use  work  email  as   primary  email   •  Contact  se:ngs:  Click  all  boxes  under  opportunity  preferences  and  consider   lisQng  something  like  “I’m  open  to  networking  and  you  can  email  me  at   holly@expandsocially.com”     •  Use  Email  tool  to  invite  people  you  know  to  your  network   Most  Important  LinkedIn  Profile  SuggesDons  
  • 7.         LinkedIn  Search  
  • 8. •  Quoted  searches  -­‐  For  an  exact  phrase,  enclose  the  phrase  in  quotaQon  marks   (e.g.  "product  manager").   •  NOT  searches  -­‐  To  exclude  a  parQcular  term,  type  that  term  with  an  uppercase   NOT  immediately  before  it  (e.g.  programmer  NOT  manager).   •  OR  searches  -­‐  To  see  results  that  include  1  or  more  terms  in  a  list,  separate  the   terms  with  an  uppercase  OR  (e.g.  sales  OR  markeQng).   •  AND  searches  -­‐  To  get  results  that  must  include  2  or  more  terms  in  a  list,  you  can   use  the  upper-­‐case  word  AND  as  a  separator  (e.g.  manager  AND  director).  Note:   You  don't  need  to  use  AND.  If  you  search  2  or  more  terms,  you'll  automaQcally   see  results  that  include  all  of  them.   •  ParentheQcal  searches  -­‐  To  do  a  complex  search,  you  can  combine  terms  using   parentheses.  For  example,  to  find  people  who  have  "VP"  in  their  profiles,  or  have   both  director  AND  division  in  their  profiles,  type:  VP  OR  (director  AND  division).   Types  of  Search  
  • 9. Following  Companies:   •  Search  for  companies   •  Follow  unlimited  companies   •  See  who  you  are  connected  to  within  the  company   •  People  Also  Viewed   Managing  Your  Company  Page:   •  Create  a  status  update  on  your  Company  Page  regularly           LinkedIn  Company  Pages  
  • 10.       Update  Your  Company  Page  
  • 11. •  You  can  join  up  to  50  groups  at  a  Qme   •  You  can  connect  and/or  message  people  in  groups  differently   •  Share  group  with  your  network   •  Search  within  a  group’s  members  (sample  is  in  group  of  3673   members  for  “Cleveland  Recruiter  Staffing)  which  showed  30   members       LinkedIn  Groups  
  • 12. •  Create  groups  of  your  current  &  future  contacts   •  Review  of  Tags   •  Filter  your  contacts  by  “new”  and  tag  appropriately     Managing  Your  Contacts   If  you  are  not   connected  to  contact   yet,  click  on:   If  you  are  not  yet   connected  to  the   person  yet,  use  “save   to  contacts”  (drop   down  menu  or  click  on   star:  
  • 13. •  Network-­‐  Add  ConnecQons   •  Use  Email  Tool  to  see  who  you  can  invite  that  you  already  know  by  uploading   contact  list        ***  Gmail  integra-on     •  Upload  your  own  spreadsheet  (.csv,  .txt  or  .vcf)       ALWAYS  PERSONALIZE  YOUR  INVITES   Adding  ConnecDons-­‐  Email  
  • 14. Employers:  Go  to  company  LinkedIn  Page   •  Send  invites  to  people  from  current/past  companies     Alumni:  Send  invites  to  people  from  your  college   •  Network-­‐  Find  Alumni  and  sort  through  interested  connecQons     Adding  ConnecDons-­‐  Employers  &  Alumni  
  • 15. Holly  Solomon   Expand  Socially   (614)440-­‐7988   holly@expandsocially.com   www.expandsocially.com     Do  you  have  quesQons?   QuesDons?