How Social Media Plays a Role Within Companies

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How Social Media Plays a Role Within Companies, their Employees, Potential Hires: A Deeper Look into Potential Liabilities, Opportunities & Emerging Applications …

How Social Media Plays a Role Within Companies, their Employees, Potential Hires: A Deeper Look into Potential Liabilities, Opportunities & Emerging Applications

Agenda:
-Social Media Broad View
-Potential Liabilities, Opportunities & Emerging applications
-Monitoring Social Sites
-Social Media Best Practices
-Future Social Media Outlook

More in: Business , Technology
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  • ----- Meeting Notes (6/18/13 23:00) -----

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  • 1. How Social Media Plays a Role Within Companies, Their Employees, & Potential Hires July 2013 By Holly Solomon, Expand Socially, LLC
  • 2. Agenda •Social Media Broad View •Potential Liabilities, Opportunities & Emerging applications •Monitoring Social Sites •Social Media Best Practices •Future Social Media Outlook How Social Media Plays a Role Within Companies, their Employees, Potential Hires A Deeper Look into Potential Liabilities, Opportunities & Emerging Applications Tweet comments today to:@expandsocially#socialmediawithholly
  • 3. SOCIAL MEDIA CURRENT STATISTICS
  • 4. SOCIAL MEDIA CURRENT STATISTICS
  • 5. - Improve Customer Relationships: Customers want to have conversations with the brands they buy from - Increase Media Coverage - Tell your story/Rumor control - Funnel people to helpful resources - Influence Sales: Network with prospects through existing customers- Attract new clients - Find Top Talent through your employee’s networks/recommendations - Communicate with a larger audience The greatest barrier to success in social media outreach is a lack of knowledge.* B2B communication is changing…don’t be the last to connect. Get informed, get involved, get SOCIAL! Source: Falkow, Sally. Social Media Overview WHY BUSINESSES SHOULD CARE ABOUT SOCIAL MEDIA
  • 6. • Product info • Promotions or special offers • Offer feedback • Influence product direction • Open positions/Why you would want to work for them • News related to the company • Tips and advice • Information that is easily accessible • Info people will engage with that they can share with their followers The key to unlocking social media value, is aligning your viewers needs/wants with your business goals! WHAT ARE COMPANIES SHARING ON SOCIAL SITES?
  • 7. EXAMPLES
  • 8. LINKEDIN •28 likes •4 comments EXAMPLES
  • 9. PINTEREST •5209 People following •73 People like their pins •They have 10 boards with 105 Pins EXAMPLES
  • 10. LINKEDIN •12 likes •3 comments TWITTER •4 Retweets •1 Person favorited the tweet EXAMPLES
  • 11. TWITTER •2 Retweets •3 people favorited the tweet EXAMPLES
  • 12. FACEBOOK •# of likes •40 comments •262 shared to their network EXAMPLES
  • 13. • AEP Ohio uses a known Twitter hashtag #ohwx to share relevant information about storms & any power outages in their updates. Allows tweet to get seen by people who are not following them, but looking for updates related to the storm. • Mayo Clinic has a Facebook Page for employees; They also have a video on YouTube for “New Employee Orientation” that shares social media guidelines and best practices for their employees. http://youtu.be/pjocDhlicJs SOCIAL MEDIA USE IN ENTERPRISES
  • 14. • Many companies prohibit use of social media in the workplace • Employees or customers sharing negative feedback publically • Too many hands in the social media pot in an enterprise • Getting organizational commitment • Social Media Policies & procedures are struggling to keep up • Lack of information at corporate levels to justify the cost in social media • Companies are not seeing yet the various advantages of the data offered from social media (ROI is hard to measure) • The nature of social media has built up expectations for a speedy response from organizations GENERAL CHALLENGES IN USING SOCIAL MEDIA FOR BUSINESSES
  • 15. •50 Top Tools for Social Media Monitoring, Analytics, and Management by Pam Dyer, http://ow.ly/m9Yq8 • HootSuite: Manage your social updates and create custom reports to show relevant information. (Free/Paid) • Radian6: track campaign ROI; Gauge audience reaction and adjust tactics in real-time. (Paid) • Sproutsocial: Schedule and monitor your social media efforts. ($39-99) HOW IS YOUR COMPANY MONITORING TODAY?
  • 16. • Google Alerts- Free: Get email updates of the latest relevant google search based on your queries • Google Analytics- Free: Track hits from social media accounts to specific links • HootSuite- Free/Paid: Manage your social updates and create custom reports to show relevant information • Klout- Free: Tool that shows you how you influence others with your social platforms • Twitalyzer- Paid: Deep dive into your twitter metrics (demographic data & other analytics) • TweetStats.com- Free: Get an analysis on use of best time to tweet • PinAlerts- Free: Get email notifications when new pins are uploaded with your links to Pinterest • Bit.ly and Ow.ly- Free: Create short URLs for links on posts/tweets; See statistics on clicks. MONITORING TOOLS I USE MOST
  • 17. • Maintaining an active online presence and use platforms to allow customers to comment is a great way to develop positive relationships with your customers • Promote your new products • Tell the world about your events • Encourage all clients and employees to follow your social platforms to see info more easily • Create engaging content and share engaging updates- post photos • Planning, Consistency, Accountability, Monitoring SOCIAL MEDIA BEST PRACTICES FOR COMPANIES
  • 18. • What/how are we monitoring the social world? • Who is responsible for pushing out messages for the company? • Do we have a social media calendar? • What timeline are they responding in? • What is the current process when negative feedback is posted? • Is there currently an inventory of the various social accounts we have? And does this include any leaders in the organization? • Do we do all the social posting/content creation in-house? • Do we have any specific social media policy in place for the employees? QUESTIONS TO ASK YOUR COMPANY
  • 19. • Social media will become a daily routine for those not already using it. • Companies will be asking more how they can integrate social media into their mix of communications. • New social platforms will become known and utilized; Some existing will go away. • E-mail and instant messengers have constantly been dropping in popularity. • The media budgets will shift to content creation, monitoring & management. • Social media will share more sensitive topics & serious discussions. • More companies will be monitoring their brand due to the increase in bad press seen in the public. • Mobile marketing will continue to grow deeper. • Social media insights will be used by companies more to be proactive. • Social tools will become companies’ most effective tool for customer service. • Customer’s opinions will continue to be shared at a growing rate. • Social activities will be easier to measure. FUTURE OULOOK IN SOCIAL MEDIA
  • 20. Holly Solomon Expand Socially (614)440-7988 holly@expandsocially.com www.expandsocially.com Do you have questions? QUESTIONS?