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Indian water industry

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Business Opportunities in Indian Water Industry, Market Segments and Market Entry Possibilities

Business Opportunities in Indian Water Industry, Market Segments and Market Entry Possibilities

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  • 1. Indian Water Industry Background, Market Segments & Market Entry Possibilities Xnl Consultancy Services Pvt. Ltd.161, Windsor Greens, F-28, Sector-50, Noida-201301, Tel: +91-120-4316510, +91-9810209134 E-mail: rohit.c@expandinindia.net
  • 2. Indian Industry BackgroundIndia’s water desalination business is set to triple to $1.2 billion by 2017The number of units that process sea water in India will reach 500 in five years from 180More than 300 plants being built in the states of Tamil Nadu, Gujarat and MaharashtraDesalination plants may help supply water for power producers, drug makers and othersMore than 85 percent of India’s villages and half of its cities rely on wells for waterFarming accounts for 90 percent of total water withdrawalsIndia allocated $11 billion for urban supply projects in the five years ending March 2012The market for desalination in India, which has a coastline of 7,517 kilometers (4,671 miles),may be worth $630 million by 2014Power plants and pharmaceutical companies use 72 percent of the current capacity, withthe remainder taken up by municipal corporations
  • 3. Market SegmentsSegment No of Key Decision Key Players Players Making CriterionMunicipal Mega Projects (> <25 Technical Specifications, Multinational Players: Vivendi, GE,1MLD) Financial Stability and Siemens Water, Ovivo price Indian Players: VATECH WABAG, Thermax, Ion ExchangeDrinking Water Supply to 500-1,000 Price Dominated by small players withsmall housing projects (500 limited brand visibilityLPH – 1 MLD capacity)Large Industrial Projects & <100 Technical Specifications, International Players: Veolia, GE, Ovivo,Corporate owned projects Financial Stability and Siemens-Oil & Gas Steel Plants, priceRefineries Domestic Players: VATECH Wabag,- Five Star Hotels, MNC Thermax, Ion Exchange, Wiproowned industrial projectsSmall and Medium Industrial 500 – 1,000 Performance and Price Dominated by small to mid sized IndianProjects companiesSpecialty Applications <25 Performance, NA - High Purity water for Specifications, and priceindustries – e.g. electronics - Pharma Grade Water- Marine
  • 4. Market Entry PossibilitiesEntry Strategy ExamplesTechnology Provider - GE and Siemens have been offering technology and technical support to Indian OEMs and infrastructure companiesDirect Presence - Ovivo Water, Degremont (Suez Group) have established wholly owned subsidiaries to participate in Indian marketsEquity Participation in Indian - Vivendi acquired stake in Doshi Ion LimitedPlayer(s)
  • 5. Website: http://www.expandinindia.netBlog: http://www.expandinindia.net/blog/Facebook: http://www.facebook.com/expandinindiaTwitter: http://twitter.com/rchatxLinkedIn: http://www.linkedin.com/groups/Expand-in-India-4075543 Xnl Consultancy Services Pvt. Ltd. 161, Windsor Greens, F-28, Sector-50, Noida-201301, Tel: +91-120-4316510, +91-9810209134 E-mail: rohit.c@expandinindia.net

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