Internet Business Trends in 2014

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Internet business trends in 2014, as presented in Exove seminar on December 17th, 2013

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Internet Business Trends in 2014

  1. 1. Welcome!
  2. 2. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  3. 3. Wifi  Network: Exove Visitors  Password: “visitinternet”
  4. 4. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  5. 5. Consider the past and you shall know the future. Confucius
  6. 6. About us
  7. 7. Exove is a leading Northern European company specialising in open source web services design and development.
  8. 8. We enable companies to conduct better business on the Internet through best-of-breed personnel and solutions
  9. 9. Our Approach Understanding your business
  10. 10. Our Approach Understanding your business Our expertise
  11. 11. Our Approach Understanding your business Our expertise Power of open source
  12. 12. Results Beautiful, functional & businessdriven services
  13. 13. Over 60 people, over 150 customers, over 3.5 MEUR revenue 2012, profitable, offices in Helsinki, Oulu, London & Tallinn
  14. 14. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  15. 15. MOBILE TRENDS 2014 Juha Jauhiainen Suunnittelujohtaja, Exove Design
  16. 16. Top 5, 2014 1. M2M Communication 2. Wearables will not catch on until well after 2014 3. User data will help companies change consumer behavior 4. Cars get connected 5. The Era of Personal Cloud http://www.forbes.com/sites/petercohan/2013/12/11/five-hottest-mobile-trends-for-2014/2/ JWT Mobile trends 2013 and beyond Gartner 2014 Mobile trends
  17. 17. Top 5, 2014 realitypod.com www.samsung.com rockhealth.com www.kumulos.com www.extremetech.com
  18. 18. “Hunch” 2014
  19. 19. “Hunch” Top 6 1. Responsiveness is almost everyday life. Change will continue. 2. Mobile usage will continue its growing. Just a few things are slowing down: Micropayments, Paying for usage of web service, NFC/RFID, Recommendation should have a price tag. 1. Applications and mobile services will be a benchmark for service development. (contents + analytics) 2. Mobile use cases will be better noticed. 3. Videos and other leisure content works well in mobile. (Time killing and what’s happening now) 4. Interface design will be flat.
  20. 20. “Hunch” Top 6 nadoluco.ro blog.micros.com www.behance.net
  21. 21. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  22. 22. E-COMMERCE
  23. 23. Growth Numbers  E-commerce growth has been growing with double digits over three years  E-commerce in US Q3/2013: $47,500M (growth 13%)  M-commerce in US Q3/2013: $5,800M (growth 26%)  Mobile phones 62%, tablets 38%  At the same time, US retail has grown 4.6% on average Source: comScore, US Census Bureau
  24. 24. Growth Numbers
  25. 25. Meanwhile, in Finland  E-commerce retail value 5,100 M€ in H1/2013  Major categories: travel 38%, electronics 9%, online gaming 9%, vehicles and boats 7%,  This is 7.2% of all retail commerce  E-commerce annual growth rate is almost 9% Source: Verkkokauppatilasto 2013 H1, Suomen Kaupan liiitto
  26. 26. Fate of the High Street  In the UK, e-commerce has grown 16% during 2013  Meanwhile, overall retail sales has grown only 1.5%  Thus, cannibalisation of high street sales continues  Above numbers mean 40-50 store closures per week  Further, the trend is accelerating Sources: Martec International
  27. 27. Fate of the High Street Source: Compete
  28. 28. TRENDS AND RECOMMENDATIONS
  29. 29. In Short  E-commerce becomes mainstream  If you are not on the game now, it is best to start as soon as you can  Remember that the costs of high street are not reduced by e-commerce  To be able to compete, one needs to be more and more sophisticated in customer service and market understanding
  30. 30. E-commerce Trends  Big data and analytics  Forecasting trends, personalising experience, understanding market better  SEO  Content strategy to win top spots in search engines – top three links get most of the clicks  All channels  Mobile and tablet e-commerce  Personalisation and customisation  Social shopping  Sharing purchases and needs has become socially acceptible – make sure that your shopfront supports this  Also organising the store based on social networks
  31. 31. Recommendations  Focus heavily on e-commerce  Open a store if you don't have one already  Support both desktop and mobile  Do content marketing to support discoverability  Harness social networks  Spreading the word about purchases  Product reviews and social suggestions  Select or upgrade to a system that supports these  Open source provides excellent solutions
  32. 32. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  33. 33. TRENDS OF 2014: OPEN SOURCE Kalle Varisvirta Technology Director
  34. 34. Commerce, integrated  Commerce moves to open source  Enterprise e-commerce platforms losing ground  Open source and turn-key cloud services are growing fast  Commerce gets integrated with content  Magento is making room for capable extensions of open source CMSs
  35. 35. Drupal 8  Drupal 8 finally out in 2014  Generalizes towards pure content management  Supporting more use cases  Separation of UI and storage  Supporting different front-end layers  Symfony2 partially in  Platform evolving faster
  36. 36. New stack in town Java .NET LAMP / LEMP Node.JS
  37. 37. Javascript takes over the internet  Javascript takes over apps  New front-end frameworks come every day  Node.JS taking ground on the servers  Node.JS community buzzing  SEO getting harder until Google starts running JS properly  Workarounds available by PhantomJS and cloud services
  38. 38. Apache loses to Nginx  Nginx passed Microsoft for 1M busiest sites in 2013  Continues to grow, de facto for new high traffic sites  Node.JS growing, too
  39. 39. NoSQL becomes the default  Web is mostly document-oriented  NoSQL is taking over  Some platforms still SQL dependent  NoSQL storage engine wars seem over  MongoDB (and Hadoop) won
  40. 40. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  41. 41. MARKETING AUTOMATION TRENDS Mikko Hämäläinen December 17, 2013
  42. 42. What is Marketing Automation?     Track individual user behaviour our your web site Generate leads from site visitors Send targeted emails based on customer’s interests Nurture & convert leads through automated campaigns Email and visitor tracking Email campaign 1 contact (at a time) 1 – 100 000’s of contacts Marketing Automation
  43. 43. Recent survey in LinkedIn B2B marketing group…  53% of companies are using or applying marketing automation already  Top-3 benefits: more and better leads, improved productivity, and improved conversion rates  Key features: lead nurturing, CRM integration, and analytics – and ease of use!  68% of companies perform all campaign related work in-house Source: http://www.slideshare.net/hschulze/marketing-automation-trends-2014
  44. 44. Trends for 2014  Marketing automation is becoming the primary way to do email marketing ..also in Finland  Its not just B2B  Measuring ROI on marketing  Key skills are in-house  Data health is a key issue  Spam filters get stricter  Content continues to be the king
  45. 45. What does this mean to you? 1. Get started now - build your business case 2. Deploy on any web site – performs best when the site concept drives lead generation 3. Integrate with CRM, manage data health 4. Learn by doing – build skills in-house 5. Constantly evaluate open rates – learn what your customers love and avoid spam issues
  46. 46. Agenda 15.00 Glögi and networking 15.30 Opening words Janne Kalliola Mobile trends Juha Jauhiainen eCommerce trends Janne Kalliola Open source Kalle Varisvirta Marketing automation Mikko Hämäläinen 16:15 17.00 Glögi and networking
  47. 47. THANK YOU Today's materials: www.exove.com Until next time! • WordPress Café • Drupal Café Jan 14th 16-18 Feb 11th 16-18

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