A Bluetooth enabled technology that enables apps to pinpoint your location so they can make use of that information.
– That geeky bald bloke
Put simply, it's like a super accurate version of GPS
that can work inside or outside
You had me at jam....
Not just for Apple!
Accurate to within a couple of feet!
Programmable unique ID!
No pairing necessary!
Doesn't cane your battery
Sounds a bit like
There are some key differences!
Range - 50m vs 20cm!
RFID can hold small amounts
of information, iBeacon cannot!
Small (normally) devices that
broadcast an ID only, using
Bluetooth Low Energy (BLE)!
All the work is done by an app
on the device or the cloud
These apps have to be distributed
by a brand and installed by a user!
Think of them as a way of
tagging a speciﬁc location - like a
shelf, a sign or a shop doorway
Museum & galleries
Retailers with existing apps!
Aisle end/product speciﬁc offers!
Rewards for visiting certain
Get very accurate shopper data back
May one day soon enable payments
without having to even get your
Warning: Don't spam
Barriers to adoption and use
Users have to have location
services enabled on their
Users have to have Bluetooth
It requires an app and possibly
an internet connection
(depending on functionality)
iBeacons do not send any data (except their unique
They need a battery/power!
Distance is only an estimate !
Need a lot of iBeacons to get accurate positioning
Jane has an H&M loyalty app on her phone
She walks past a store...
The app alerts her that the shop is running a sale
Jane walks in. As she passes an aisle,
her app alerts her to a discount
voucher she could redeem against
one of the items
As Jane approaches the till, the sales
assistant gets a popup on his screen with
her recent sales history and suggestions
on related offers
Jane gets tailored offers on
products as she looks at them!
H&M get extremely accurate
data Jane's shopping habits,
dwell times, route round the
shop etc (even if she doesn't
Questions and demo !
(which as tradition demands, will probably fail)
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