Your SlideShare is downloading. ×
0
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
The Interwebs
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

The Interwebs

134,661

Published on

I gave this at a lunch-n-learn at Hoffman York on December 9. …

I gave this at a lunch-n-learn at Hoffman York on December 9.

Blogged here: http://exitcreative.net/blog/?p=548

Published in: Technology, Business
8 Comments
56 Likes
Statistics
Notes
No Downloads
Views
Total Views
134,661
On Slideshare
0
From Embeds
0
Number of Embeds
23
Actions
Shares
0
Downloads
346
Comments
8
Likes
56
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. the interwebs OR How I learned to stop worrying about my job by Clay Parker Jones
  • 2. What are we going to cover? Social Media (Community + Identity) Design for the Web (Reimagining Sites) Good Ideas (Content, Usefulness + Usability)
  • 3. You already understand social media. Here’s why.
  • 4. People Communicatin’ Online “Social Media”
  • 5. People 1. We’re in advertising. That means we should know (and understand) people, right? 2. Identities are formed online, too. People’s choices in the real world help define their identity, and the same thing goes on the web. 3. A voice on the other end. Don’t forget that technology doesn’t drive the web. People do.
  • 6. Communicating 1. Staying up. People are using the web primarily to keep in contact with friends (78%, at least) 2. Ambient Connectivity. Stay in contact when you want to be in contact, and never when you don’t ...sounds like a good context for brands, yes? 3. Sharing. It’s more than just talking to each other. It’s about sharing, collaborating, and having fun.
  • 7. Online 1. Searchable. Google indexes almost everything. 2. Permanent. Or at least damn near it. 3. Real. Especially for digital natives, there’s no distinction between physical and digital lives. 4. Easy. Seriously, it’s easy. My mom is 62 and she does it without much help.
  • 8. What does a good website look like?
  • 9. - Eric Burke
  • 10. Websites are products. We should treat them as such. (Pretty isn’t everything, but it does help.)
  • 11. Design for connectivity. Don’t rebuild. Reuse. (Someone already built it better)
  • 12. Okay, so what should we do?
  • 13. Flickr CNN Which one gets more traffic?
  • 14. We should probably look into the whole community thing, yes? Daily Reach, % 2.50 1.88 1.25 0.63 August 0 September October November December Flickr CNN.com
  • 15. There may be a problem with all this fun tech stuff, though. “ Things don’t get socially interesting until they are technologically boring.” - Clay Shirky
  • 16. Great content wins every time. Heck, people even pay for it. You know ... books, music, movies, etc.
  • 17. great content: Not that easy to make. Something like 90% of blogs are dead, unused by their creators. Keeping up with demand ain’t easy. Think of it this way: could you write a best-seller? I know I can’t. But the brands we work with have the opportunity to at least come close.
  • 18. great experiences: A lot easier to create. Build a great experience first and then allow people to help you make great content. Youtube is a good example. Wikipedia is an even better one.
  • 19. community-building: People want to have a relationship with you. This world is based on relationships. And wouldn’t you believe it? People seem to be OK with online relationships with brands. Why? Because on the web, the user controls the relationship.
  • 20. step 1: Try it. Yes, just go try it. It’s really simple. You’ll get it after a few days, I guarantee it.
  • 21. step 2: Stop thinking about this as a reach vehicle. We’re working on the reach thing. For now, people don’t look at banners, and we know they don’t click on them. But we can do engagement really, really well. So let’s stick to that.
  • 22. step 3: Get people to do something. When you write a brief, don’t think about messaging. Think about activity. Think about excitement. When you think about a web experience, don’t think flashy and perfect. Think big, or think little. Think about commitments instead of campaigns.
  • 23. That’s it. Hope you liked it. Clay Parker Jones exitcreative.net/blog @exitcreative

×