Engagement Strategy Course
Upcoming SlideShare
Loading in...5
×
 

Engagement Strategy Course

on

  • 2,486 views

I gave a talk about Engagement Strategy, with an emphasis on Collective Action, Cognitive Surplus, and Scaling Experiences.

I gave a talk about Engagement Strategy, with an emphasis on Collective Action, Cognitive Surplus, and Scaling Experiences.

Statistics

Views

Total Views
2,486
Views on SlideShare
1,895
Embed Views
591

Actions

Likes
23
Downloads
39
Comments
0

7 Embeds 591

http://exitcreative.net 460
http://thinkstuffs.tumblr.com 55
http://flavors.me 27
https://twitter.com 24
http://thescott.flavors.me 20
http://www.linkedin.com 3
http://assets.txmblr.com 2
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Engagement Strategy Course Engagement Strategy Course Presentation Transcript

  • ENGAGEMENT STRATEGY CLASS ! HOW TO MAKE THINGS THAT PEOPLE LOVE USE
  • LOOK UP: MATTERNET
  • LOOK UP: KIVA SYSTEMS
  • INSTAGRAM
  • NEST X GOOGLE
  • TAHRIR SQUARE
  • CRAIGSLIST = STARTUP FERTILIZER
  • GAWKER.COM/STATS
  • PEOPLE DO THINGS TOGETHER ! The Internet is designed 
 for Collective Action
  • “We are living in the middle of a remarkable increase 
 in our ability to share, to cooperate with one 
 another, and to take collective action, all outside 
 the framework of traditional institutions” 
 CLAY SHIRKY
  • DOGE
  • LOOK UP: LEBRONING
  • LOOK UP: A SATURDAY ON STRAVA
  • LOOK UP: JANE MCGONIGAL, MIKE ARAUZ WHY PEOPLE PLAY ACCOMPLISH SATISFYING WORK SPEND TIME WITH PEOPLE 
 I LIKE ! ! ! ! GET GOOD AT SOMETHING ! ! ! BE PART OF SOMETHING BIGGER ! WHY PEOPLE SHARE ! CATALOG 
 MY LIFE ! ! ! ! ! ! STRENGTHEN MY BOND DEFINE OUR COLLECTIVE IDENTITY GIVE ME STATUS ! ! ! ! ! ! !
  • PEOPLE MAKE THINGS TOGETHER ! THE INTERNET TAKES ADVANTAGE 
 OF OUR COGNITIVE SURPLUS
  • “The increasingly widespread practice of people 
 coming together for effective purposes changes 
 our sense of who the other is.” 
 YOCHAI BENKLER
  • LOOK UP: MARBLECAKE
  • LOOK UP: QUIRKY
  • LOOK UP: LOCAL MOTORS
  • LOOK UP: DAREN BRABHAM MOVING THE CROWD @ THREADLESS $ MAKE/WIN MONEY OPPORTUNITY TO WIN WORK HONE MY SKILLS BE A PART OF A COMMUNITY ADDICTED TO PARTICIPATING ♥
  • BUSINESSES START IN A NEW WAY ! VICTORY IS PROXIMITY PLUS SPEED
  • LOOK UP: AIRBNB
  • LOOK UP: DROPBOX GROWTH HACKING
  • LOOK UP: ORCHESTRA
  • LOOK UP: AGILE MANIFESTO WE VALUE: INDIVIDUALS AND INTERACTIONS OVER 
 PROCESSES AND TOOLS ! WORKING SOFTWARE OVER 
 COMPREHENSIVE DOCUMENTATION ! CUSTOMER COLLABORATION OVER 
 CONTRACT NEGOTIATION ! RESPONDING TO CHANGE OVER 
 FOLLOWING A PLAN
  • LOOK UP: LEAN STARTUP METHODOLOGY MINIMUM 
 VIABLE 
 PRODUCT ACTIONABLE METRICS PIVOT
  • LOOK UP: JOBS TO BE DONE AS A… I WANT TO… SO THAT…
  • MAKING IT WORK
  • MARKET+BRAND INSIGHT FRICTION PASSION/SUPERPOWER MARKET TRUTH BRAND TRUTH 1 4 3 2 MARKET+ADJACENT INSIGHT ADJACENT TRUTH TECHNOLOGY BRAND+ADJACENT INSIGHT
  • MARKET+BRAND GE CAN CONNECT WITH ENGINEERS THEY SHARE A Market Friction: Engineers globally are aiming to level
 up, and are working together
 on GrabCad to do so. MARKET TRUTH INSIGHT: REASONABLY
 GLOBALLY – 
 PASSION Our Passion: GE is about 
 solving the unsolvable problem. 
 Wherever things are tough, 
 that’s where we play. BRAND TRUTH 1 4 3 MARKET+ADJACENT INSIGHT:
 NEW, PURPOSE-DRIVEN APPROACHES TO IP ARE NEEDED.
 WE MUST PULL PEOPLE TO US 
 RATHER THAN PUSHING RULES TO THEM. 2 ADJACENT TRUTH BRAND+ADJACENT INSIGHT: GE’S PROBLEMS GROW RAPIDLY;
 THINGS THAT USED TO BE HARD
 JUST AREN’T INTERESTING ANYMORE Technology: Advanced manufacturing 
 makes some new things possible, sure…but
 its big impact is a new culture of engineering.
  • AS AN 
 ENGINEER I WANT TO 
 SOLVE A BIG, SPECIFIC 
 PROBLEMS IN PUBLIC SO THAT I CAN
 GAIN NOTORIETY AND LEVEL UP AS A 
 GE EMPLOYEE I WANT TO 
 GET IDEAS FROM THE EDGES SO THAT I CAN
 TAKE COST OUT OF MY PART AS A 
 JUNIOR ENGINEER I WANT TO 
 GET THAT MONEY! SO THAT I CAN
 CHANGE MY FUTURE