Key Reason to advertise online on www.powai.info

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    Key Reason to advertise online on www.powai.info - Presentation Transcript

    1.  
    2. What do you get when you advertise with www.powai.info?
      • Statistical Analysis
      • Nos. of Click through
      • Nos. of page views displaying your advertisement.
      • Choice of sizes of Ad inserts and banner displays.
      • Ad.Rates customizable for your marketing needs. (based on click thru, Page views)
    3. Statistical Analysis
    4. Demographics of users.
    5. Choice of Ad Sizes
    6. Why to advertise Online on www.powai.info?
      • We Spend on your behalf on google Advertising
      • Very High Visibility on google searches.
      • High Ranking on google searchs.
      • The move to online advertising is economial in this downturn economy.
      • www.powai.info is the fastest growing website for Powai.More than 16000 visits in 8 months.
      • Reach specific target audience with Powai.
    7. We spend for you on google
    8. High Visibility on Searches
    9. High Rankings in Search
    10. How to Advertise?
      • Call on 9892334681
      • Fix an appointment.
      • SMS to 9892334681
      • Email at [email_address]
      • Check the next slide for the ratecard.
    11. Limited offer till 28 th Feb (50% discount) Location Size (pixels) Word Count Small  Business Large Business On the Home Page (Top Centre) 800*175 (Horizontal banner) Unlimited, link to any file or any website. N.A Rs.100000 / year On the Home Page (Bottom Banner) 600*175 Same as Above N.A Rs.50000 /year On the Side panel(left or Right) 175x600 Same as above Rs 22000/Year Rs 2500/month N .A On the Side panel(left or Right) 175*400 Same as above Rs.8500/ year Rs.850/month N.A On the Side panel(left or Right) 175*200 Same as above Rs.4500/ year Rs.450/ month N. A Under Classified Category N.A 500 Words Rs.300/month Rs.2000/year N.A Featured Listing N.A Unlimited Rs.1000/ week 10000/ Week
    12. Want to know More
      • Continue with the Slide Show!
    13. Internet: Usage By Demography Internet is Permeating Into Non Metros 5 Mn 9 Mn 12 Mn 16 Mn 32 Mn 46 Mn 50 Mn Youth leads the internet usage base in India Other metros: Towns with population between 0.5-1 million Source: Internet & Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International School going Kids: School students above 8 years of age Young Men: Below 35 years and not school or college students Older Men: 35 to 58 years of age Source: Internet & Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International Place of Work - 60% Home - 55% Cyber Café - 47% 12% 16% 12% Office Only, 20% 6% Cafe Only, 13% Home Only, 21% Source: JuxtConsult Lot of people access internet at office
    14. Internet Penetration Forecast Internet users in India (in millions) % of Population Note: ‘Internet User’ refers to a person who uses Internet at least once a month. Number & Percentage of Internet Users in India is Expected to double by 2012 Number of Households Using Broadband to Access Internet will Increase by 150%... 2008 2012 Mobile devices are expected to gain wide recognition as a medium to access the Internet Note: Number of households in thousands *includes satellite, fixed wireless, fiber, powerline, WiMAX and other emerging broadband technologies that are used at home Note: All units in millions except percentages Source: eMarketer
      • Low internet penetration. Critical mass in user base – some distance away
      • Lack of penetration in Grade – II towns & rural India
      • Online advertising market remains inadequate: INR 450 crores (INR 15,000 crores for TV)
      • Low broadband penetration. Lack of infrastructure. Last mile remains a huge bottleneck
      • Low literacy levels. Relatively high cost of buying hardware
      Key Challenge: Business Template Remains Small
    15. The Internet is the 3 rd most used medium and about to become 2 nd only to TV Source: Forrester Research, March 2007 * Excludes work usage.
    16. Internet’s reach exceeds TV’s from 7 am to 8 pm Source: National People Meter, comScore Media Metrix 2007
    17. “ The Role of Search in Consumer Buying” 2006 comScore Study with Google Source: Google/comScore “The Role of Search in Consumer Buying” Press Release, March 21, 2006; based on holiday-related purchases completed online and offline across 11 product categories for 60 days post-search Direct Online Effects 16% Latent Offline Effects 63% Latent Online Effects 21% The Three Components of how Search Drives Buying
    18. Ad Dollars are Flowing Online Internet Outdoor Cable TV Magazines Direct Mail Miscellaneous Overall TradeJournals Yellow Pages Broadcast TV Radio Newspapers $21 Billion $ 7 $26 $14 $61 $39 $295 $ 4 $14 $46 $19 $44 Media Advertising Dollars Spent in 2007* Percent Change from 2006 60% of all ad spending in traditional media goes to branding campaigns
    19. Online is the New Primetime
      • It’s where the audience is.
      • There are powerful new tools for online media planning and analysis
      • We have proof of the power of online advertising:
        • Correct metrics
        • Can measure latent impact
        • Can show impact on offline (e.g. in-store) sales
        • Can demonstrate long term branding benefit
      • Budgets rapidly shifting online as effectiveness and efficiency of online marketing is demonstrated, but Internet marketing still underutilized by many industries
    20. Thank You!
      • This Slide was created to promote www.powai.info
      • The endeavor here is to deliver cost effective marketing solutions.
      • Any enquiries or discussions, collaboration, do get in touch with me at [email_address] or call 9892334681.
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