Key Reason to advertise online on www.powai.info - Presentation Transcript
What do you get when you advertise with www.powai.info?
Statistical Analysis
Nos. of Click through
Nos. of page views displaying your advertisement.
Choice of sizes of Ad inserts and banner displays.
Ad.Rates customizable for your marketing needs. (based on click thru, Page views)
Statistical Analysis
Demographics of users.
Choice of Ad Sizes
Why to advertise Online on www.powai.info?
We Spend on your behalf on google Advertising
Very High Visibility on google searches.
High Ranking on google searchs.
The move to online advertising is economial in this downturn economy.
www.powai.info is the fastest growing website for Powai.More than 16000 visits in 8 months.
Reach specific target audience with Powai.
We spend for you on google
High Visibility on Searches
High Rankings in Search
How to Advertise?
Call on 9892334681
Fix an appointment.
SMS to 9892334681
Email at [email_address]
Check the next slide for the ratecard.
Limited offer till 28 th Feb (50% discount) Location Size (pixels) Word Count Small Business Large Business On the Home Page (Top Centre) 800*175 (Horizontal banner) Unlimited, link to any file or any website. N.A Rs.100000 / year On the Home Page (Bottom Banner) 600*175 Same as Above N.A Rs.50000 /year On the Side panel(left or Right) 175x600 Same as above Rs 22000/Year Rs 2500/month N .A On the Side panel(left or Right) 175*400 Same as above Rs.8500/ year Rs.850/month N.A On the Side panel(left or Right) 175*200 Same as above Rs.4500/ year Rs.450/ month N. A Under Classified Category N.A 500 Words Rs.300/month Rs.2000/year N.A Featured Listing N.A Unlimited Rs.1000/ week 10000/ Week
Want to know More
Continue with the Slide Show!
Internet: Usage By Demography Internet is Permeating Into Non Metros 5 Mn 9 Mn 12 Mn 16 Mn 32 Mn 46 Mn 50 Mn Youth leads the internet usage base in India Other metros: Towns with population between 0.5-1 million Source: Internet & Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International School going Kids: School students above 8 years of age Young Men: Below 35 years and not school or college students Older Men: 35 to 58 years of age Source: Internet & Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) International Place of Work - 60% Home - 55% Cyber Café - 47% 12% 16% 12% Office Only, 20% 6% Cafe Only, 13% Home Only, 21% Source: JuxtConsult Lot of people access internet at office
Internet Penetration Forecast Internet users in India (in millions) % of Population Note: ‘Internet User’ refers to a person who uses Internet at least once a month. Number & Percentage of Internet Users in India is Expected to double by 2012 Number of Households Using Broadband to Access Internet will Increase by 150%... 2008 2012 Mobile devices are expected to gain wide recognition as a medium to access the Internet Note: Number of households in thousands *includes satellite, fixed wireless, fiber, powerline, WiMAX and other emerging broadband technologies that are used at home Note: All units in millions except percentages Source: eMarketer
Low internet penetration. Critical mass in user base – some distance away
Lack of penetration in Grade – II towns & rural India
Low broadband penetration. Lack of infrastructure. Last mile remains a huge bottleneck
Low literacy levels. Relatively high cost of buying hardware
Key Challenge: Business Template Remains Small
The Internet is the 3 rd most used medium and about to become 2 nd only to TV Source: Forrester Research, March 2007 * Excludes work usage.
Internet’s reach exceeds TV’s from 7 am to 8 pm Source: National People Meter, comScore Media Metrix 2007
“ The Role of Search in Consumer Buying” 2006 comScore Study with Google Source: Google/comScore “The Role of Search in Consumer Buying” Press Release, March 21, 2006; based on holiday-related purchases completed online and offline across 11 product categories for 60 days post-search Direct Online Effects 16% Latent Offline Effects 63% Latent Online Effects 21% The Three Components of how Search Drives Buying
Ad Dollars are Flowing Online Internet Outdoor Cable TV Magazines Direct Mail Miscellaneous Overall TradeJournals Yellow Pages Broadcast TV Radio Newspapers $21 Billion $ 7 $26 $14 $61 $39 $295 $ 4 $14 $46 $19 $44 Media Advertising Dollars Spent in 2007* Percent Change from 2006 60% of all ad spending in traditional media goes to branding campaigns
Online is the New Primetime
It’s where the audience is.
There are powerful new tools for online media planning and analysis
We have proof of the power of online advertising:
Correct metrics
Can measure latent impact
Can show impact on offline (e.g. in-store) sales
Can demonstrate long term branding benefit
Budgets rapidly shifting online as effectiveness and efficiency of online marketing is demonstrated, but Internet marketing still underutilized by many industries
Thank You!
This Slide was created to promote www.powai.info
The endeavor here is to deliver cost effective marketing solutions.
Any enquiries or discussions, collaboration, do get in touch with me at [email_address] or call 9892334681.
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