Blog World New Media Expo Overview
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Blog World New Media Expo Overview Blog World New Media Expo Overview Presentation Transcript

  • > A Unique & Powerful Promotion Opportunity NEW MEDIA & EXPO 2009 www.BlogWorldExpo.com October 15-17, 2009 Las Vegas Convention Center
  • > World’s Largest New Media Conference & Tradeshow Blogging > Social Media > Podcasting > Audio > Video > Online Radio & more…all in ONE EVENT! This is the only industry-wide, comprehensive conference, tradeshow and media event for all new media! Several thousand of the most- followed, read and watched online influencers social media icons and content creators converge on Las Vegas Convention Center for this BlogWorld is held in the LVCC, South Hall important, one-of-a-kind event. with 500,000 s.f. of available Expo floor space.
  • > The Most Influential People Online BlogWorld’s attendee survey revealed BlogWorld & New Media Expo massive audience: 98 MILLION ! attendees are the most influential people online, 21% 100,000 to more than 1 Million reaching MILLIONS of people 25% 5,000 to 100,000 and thousands of communities 36% up to 5,000 each month with Blogs, Podcasts, Videos, online Radio (Readers, viewers & listeners.) Based on attendee survey responses. 82% responded. and Social Media Networking. View slide
  • > The Conference That Will Transform You & Your Business This is the largest new media conference in the world, featuring 3 Days of learning, 150+ Presenters, more than 50 seminars, panel discussions and keynotes from iconic personalities on the leading-edge of online technology and internet-savvy business in tech, sports, entertainment, politics and more. New Media Rockstar Presenters: A Sampling of Topics Covered: Speakers have included well-known personalities such as... • Building Credibility in the Social Media World • Mark Cuban • Guy Kawasaki • Blogging & Social Media Strategy for Business • Gary Vaynerchuk • Richard Jalichandra • Marketing Brands with Blogs, Podcasts, Social Media • Robert Scoble • Laura Fitton • Best Methods for Monetizing your Online Content • Wendy Piersall • Chris Brogan • How to Create High Quality Podcasts and Videos • Tim Street • Tim Ferriss • Microblogging and Microjournalism with Twitter • Mike Shinoda • Rohit Bhargava • and many more... View slide
  • > Widespread Online Exposure and Growing FAST BlogWorld & New Media Expo sponsors and media partners have the opportunity to capitalize on huge internet traffic and exposure via our Website, Blog, Twitter, Online Radio and both Traditional and Citizen Journalism coverage. For example, our event website Alexa ranking is better than 100,000, and our SEO puts us at #1 in Google for relevant key terms such as blog conference, blog tradeshow, etc... blogworldexpo.com google twitter BlogWorld’s location social tag “#bwe08” (also known as a hashtag) was the #1 OVERALL SEARCH TOPIC Website sees 100,000+ visitors Google ranking is incredibly on Twitter for several days...Above all per month. high for relevant terms. political figures in final weeks before elections, international news, etc.
  • > This is One Event That Makes the News! BlogWorld & New Media Expo is covered by far-reaching media and news sources.
  • > People are Talking... BlogWorld & New Media Expo gets rave reviews, here are some samples: Major bloggers and new media rockstars were posting on their blogs and “tweeting” about BlogWorld by the thousands. Daily TechTalk host Adam Jackson posted on Flickr (popular photo-sharing platform utilized by millions) about his surge in audience increase (followers) on Twitter during BlogWorld. See his comment at lower left. Darren Rowse, the most highly trafficked blogger in the world, posted this on Twitter:
  • > ...And talking... Thousands and thousands of tweets proliferated about BlogWorld; here are a few more examples of comments that show the influence of this event on social media users.
  • > Large Scale Exposure in Viral Co-Promotions BlogWorld creates large scale exposure with viral co-promotions and P.R., partnered with corporate sponsors. For example: BlogWorld worked with Southwest Airlines to develop a viral promotion wherein online videos were submitted on Youtube, with competitors vying for a position as Southwest’s traveling blogging correspondent.
  • > The Influencers and Decision-Makers are Here BlogWorld & New Media Expo attendees numbered nearly 1800 in 2008 and not only influenced audiences of their own, they are key decision-makers in their companies. BlogWorld Attendee Profile Leaders, Influencers & Decision-makers 26% CEO, President, 10% CIO, CTO, Owner, Founder COO, CMO, VP 2% Business 3% Developer, Tech, Coach, Consultant Engineer, Webmaster 8% Blogger, 1% Community Vlogger Director, Evangelist 2% Educator, 12% Bus. Dev., Sales, Mktg., PR, SEO Student 7% Editor, 1% Creative Director, Journalist Digital Artist 14% Director, 15% Other New Manager Media Consumers BlogWorld generates new business. Engage “ It’s been interesting to see the huge number of inbound meeting/call requests that have the most influential consumers, come in post-BlogWorld. Not just from attendees, but from those who heard about b5 through ” BlogWorld coverage. We’re now getting about a half-dozen calls per day (just for me)... companies, internet icons & industry leaders. — Jeremy Wright, C E O, b5 Media
  • > Conversation-worthy Metrics of Attendees Annual Revenue of Blog or Site % of Respondents Greater than $100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16% $50,001-100,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8% Gender of Attendees $20,001-50,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4% Men . . . . . . . . . .65% $5,001-20,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8% Women . . . . . . . .35% Less than $5,000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27% Does Not Generate Revenue . . . . . . . . . . . . . . . . . . . . . . . . .37% New Media Content Usage/Purpose % of Respondents Influence Opinion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .49% Advance a Political/Social Cause . . . . . . . . . . . . . . . . . . . . .44% Generate Revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .29% Promote Company Product/Service . . . . . . . . . . . . . . . . . . .29% Note: some respondents had Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15% multiple sites and/or purposes. Content Topics % of Respondents Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .64% Current Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .30% Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25% Pop Culture . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23% Entertainment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26% Religious Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11% Sports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13% Note: some respondents had Military Issues . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17% multiple sites and/or topics Politics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .28% addressed. Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .44%
  • > Notable Brands & Organizations Represented Here About.com Hewlett-Packard Reader's Digest Adobe Holland America Line Rock the Vote Apple Idealab, Inc. Shopzilla/BizRate Associated Press Intel Corporation Six Apart Barnes & Noble Investor's Bus. Daily Sony Pro Audio Biola University Investor Village Southwest Airlines Blog Council Johnson & Johnson SpinVox Bureau of Land Management KABC-TV Sprint BusinessWeek Online Kaiser Permanente Technorati Business Wire Ketchum Townhall.com Cirque du Soleil LinkedIn Tribune Interactive Cisco LoopNet UnitedHollywood.com CNN Maker's Mark University of California, Berkeley Comcast Microsoft USA Today Crutchfield Military.com US Army Dell Monster.com U.S. Department of Defense Digital River MTV U.S. Naval Institute Disney MWW Group US Navy DMA Network Solutions Verizon Business Eastman Kodak NBA Waggener Edstrom Edelman Digital NBC Wal-mart Facebook Ning Weber Shandwick Fast Company NFL White House Writers Group Fleishman-Hillard OC Register WordPress Flickr Ogilvy Worldwide Yahoo! Ford Motor Company Ogilvy 360 Digital Zappos.com Fox News Overstock.com Zillow Gannett Pajamas Media Gawker Media Purdue University
  • > This Event is Going to Explode in 2009! BlogWorld acquired New Media Expo, the largest podcast and online video- oriented event (with 1800+ attendees) in late 2008, potentially doubling the combined event size for 2009. BlogWorld & New Media Expo will be bigger, better and offer more value to attendees, sponsors, exhibitors & journalists. The time to secure your exposure opportunity is NOW. We look forward to helping you GROW in 2009, at BlogWorld & New Media Expo! BlogWorld attendees influence millions...and your Capture company can gain huge, cost-effective exposure. Your reach goes far beyond the show floor. Blogs, podcasts and online TV & radio broadcasts are critical business connections produced on-site, engaging communities and initiating important conversations about your brand. at the one event you can’t afford to miss. Exhibiting at BlogWorld gives you the opportunity to participate in these brand defining conversations. Visit us at www.blogworldexpo.com Or call: 858-309-4747, x102